Business Plan Report for Go Organic Go Organisation

This report provides a comprehensive analysis of Go Organic Go organisation and its business operations. It covers detailed information about business, macro-environment overview, market and industry analysis, competitors analysis, marketing and pricing strategies, operations plan, SWOT analysis, and financial requirements.

Business plan report

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business details............................................................................................................................3
Macro environment overview......................................................................................................4
Market and Industry analysis.......................................................................................................5
Competitors Analysis...................................................................................................................7
Marketing and pricing strategies.................................................................................................7
Operations plan............................................................................................................................8
SWOT Analysis...........................................................................................................................8
Financial requirement..................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Business plan is defined as the formal written document that contains various goals of
business, methods and attaining determined goals as well as time-frame within goals need to be
achieved. It is the roadmap that describes details of business, organisational marketing, financial
and operational plans that help business to attain determined goals and objectives in efficient
manner. In this report, chosen organisation is “Go Organic Go” which is an organic store in
Newcastle. Organisation provides organic food products to their customers as well as spread
awareness among people regarding their own health. Organisation deals in number of products
that are important for customer’s life and immune system. This report covers detailed
information about business, macro-environment overview and organisational marketing and
industry analysis. Along with that, competitor’s analysis, business marketing and pricing
strategies explained. Business operational plan, financial analysis and organisational swot
analysis is mentioned in this project report.
MAIN BODY
Business details
Go Organic Go is the organisation that offers organic food products to customers. Oorganisation
provides range of products such as organic fruits, vegetables, juices, dairy products and various
other eatable products. All these products are produced by organic agriculture. Organisation do
not use any kind of pesticides and chemicals in producing food products that attract health-
conscious customers towards organisational products.
Customers are demanding for organic products to improve their immunity system as well as they
change their diet and shift towards organic products (Alonso-Vazquez, del Pilar Pastor-Pérez and
Alonso-Castañón, 2018). So, organisation provides health, fresh and organic food products that
boost immunity power. Organisation targets customers of age group between 15 to 45 who
belongs to middle- or lower-class background. Organisation targets both men and women to
provide its organic food products. Organisation meet customers’ needs through provide organic
and fresh products that remain them healthy and immune from any disease.

Macro environment overview
PESTLE analysis: Pestle analysis is defined as the framework that help business to analyse
external factors of environment that impacts organisational performance and functionality in
positive as well as negative manner. Factors of Pestle in the context of Go Organic Go
organisation are mentioned below:
Political factors: There is high political pressure is found of food industry because
stability of government enhance country’s economic activities so government develop various
regulations to control business activities (Cant, 2018). UK is the politically stable country and
imposes free trade agreement for organic food industry that provides opportunity for Go Organic
Go organisation to spread business operations.
Economic factors: Economic factors, incidents and conditions of country impact on
organisational growth. It impacts on organic food organisation due to various reasons like
interest rate, consumer spending, taxation, disposable income and economic recession. UK is
economically stable country and customers have high purchasing power that increase sales of Go
Organic Go and flourish business operations rapidly. Labour cost, supply cost increases selling
prices of organisation.
Social factors: Social factors impact eating habits of people as well as local trends of
food. Consumer attitude is complex about the organic food products and they link it with their
identity, environment, consciousness and ethics. Using organic food products is becoming
popular in young generation in UK helps Go Organic Go organisation to attain the objective of
higher sales. Customer find that organic food products are beneficial for their health that attract
them towards products.
Technological factors: Advancement in technology and innovation helps business to
gain competitive advantages over other competitors. Go Organic Go uses latest technology in
production, packaging and supplying process (Deligeorgiou, 2018). Organisation provides
products through online order and home delivery that enhance business sales and customer base.
Legal factors: Go Organic Go comply various legal rules and legislation to run business
in efficient manner. Organisation focus on company law, health and safety law and other that
help business to protect from any legal penalties and compliances.

Environmental factors: Go Organic Go do not use any king of chemical fertilizer,
pesticides and preservatives that protect environment. Organisation adopts waste management
process that improve organisation image in market.
Market and Industry analysis
STP analysis:
STP analysis is undertaken by the organisation for the purpose of developing specific as well
as actionable marketing strategy. STP analysis of Go Organic Go organisation is mentioned
below:
• Segmentation: Segmentation is defined as the process of dividing whole market into
small segments according to similar characteristics and aspects. Go Organic Go segments
market on the basis of size, value, demographic details and geographic locations.
Organisation segments regional and state market that is large in size. In demographic
segment, organisation decide the age group like 15 to 45 to whom business serves its
organic products. Respective organisation segments market on the basis bases of age (15
to 45), gender (male and female both), social class and income (middle- and lower-class
customers).
• Targeting: Go Organic Go organisation uses differentiation marketing as well as
targeting approach through providing range of organic products. Organisation target
customers on the bases of demographic segments (Efstathiou, 2018). It targets customers
age between 15 to 45. Organisation targets male as well female for providing its organic
food products. Along with that, respective organisation segregates customers in middle
and lower class who can easily afford the products and organisation can generate higher
profits.
• Positioning: Go Organic Go provides high quality, fresh and organic products to its
customers that maintain strong image of organisation in the mind of customers.
Organisation adopts innovative packaging style that attract number of customers towards
organisational products. Organisation maintains strong and differentiated positioning than
other competitors after launching quality, fresh and organic products in market place.
Porter’s five forces:
Bargaining power of buyers: Bargaining power of buyers are defined as the ability of
buyers to control organisational profitability. power of buyers depends on number of buyers,

cost of buyers switching and importance of each buyer for organisation. Go Organic Go faces
high power of buyers due to low switching cost that enable customers to switch brand from
other where they get better quality products at affordable prices. Losing each customer
impacts on organisation profitability and sales because business has limited number of
customers.
Bargaining power of suppliers: Power of suppliers are defined as the how it is easy for
suppliers to drive up the prices of products. Supplier’s power depends on size and strengths of
suppliers, uniqueness of products they provide and cost of switching. Go Organic Go has limited
suppliers who provide it organic products and material (Hambali, 2020). Suppliers possess high
power so they impact organisational sales and profitability ratio through providing material on
higher prices.
Threat of new entrants: Threat of new entrants defined as the how it is easy or difficult
for competitors to enter in industry. Organic food product industry is the fastest growing industry
that attract businesses to attain higher profitability and growth opportunities because now
customers are conscious regarding their health and well-being so they chose organic products
that improve their immunity (Heo, Kang and Kim, 2018). There is no strict rules and regulations
are imposed by the food industry and industry earns high profits due to higher customer base that
attracts new entrants as well as create threat for Go Organic Go organisation.
Threat of substitutes: Threat of substitute is related to the situation when buyers find other
products with attractive prices. Ssubstitute products provide opportunity to customers to switch
one brand from another at little cost. Go Organic Go faces high threat from substitute products
because there are various competitors provides similar characteristic and value products at lower
prices that impacts on organisational sales. In market organisation provides range of organic
products that impacts organisational performance.
Existing rivalry within industry: Existing rivalry is defined as the number of competitors
exist within industry and shape other factors of market. As per the high demand of organic
products, various organisation deals in this segment and provide organic food products to
customers. Go Organic Go faces high competition from organisations because they also provide
similar organic food products to customers.

Competitors Analysis
Competitor’s analysis is the form of strategic management that help business to assess strengths
as well as weaknesses of current and potential competitors. Go Organic Go is the organisation
that provides organic products through spreading awareness among people regarding their own
health. Analysation of competitors strengths and weakness help business to understand
marketing trends and customers demand as well as it facilitates business to recognise that
organisation meet customers’ needs and requirements or not. There are various organisational
that provides organic food products impacts organisational performance and profitability in
negative manner (Klante and Thiex, 2020). Chiritie International Limited is the organisation of
UK that also deals in organic food, drink and other products. Organisation has strong brand
image and skilled employees that strengthen brand in market on the other hand, business not
bring innovation in its products and not spend on advertisement that impacts organisational
performance through reducing customer base. Go Organic Go organisation analyse these factors
of its competitors and take business and product related decisions accordingly.
Marketing and pricing strategies
Marketing strategy: Marketing strategy is defined as the process that help organisation to
manage resources in efficient manner to gain greatest opportunities regarding higher sales and
attaining sustainable competitive advantages. It helps business to reach perspective customers
and turning them into potential customers.
Differentiation marketing strategy: Go Organic Go adopts differentiation marketing
approach through which organisation provides number of products within marketing mix that are
unique, distinct and different from other competitor offering. It helps business to gain
competitive advantages through attracting customers towards brand by providing unique
products and services (Kolhoff, 2020). As organisation is specialized in providing all types of
organic products in market so it creates innovation in them to make them different from other
competitors in market. It facilitates business to gain higher market share and customer base.
Pricing strategy: Pricing strategy is defined as the process of setting products and services prices.
It helps business to gain better outcomes on product selling. Go Organic Go organisation uses
target segments, competitors’ policy and marketing trends to setting pricing strategies.
Organisation uses dynamic pricing and provides different discounts at initial stage for attracting
higher customer base. Organisational marketing strategies are explained below:

Competitive pricing strategy: Go Organic Go organisation uses competitive pricing
strategy through which organisation sets its prices on the bases of competitors pricing strategies.
Organisation analyse competitors’ strategies and adopt some aspects that help business to gain
advantages.
Value based pricing strategy: It is another pricing strategy that is used by Go Organic Go
organisation through which organisation set prices of products according to target customers and
market trends (Rockas, 2019). Organisation conducts proper research to analyse these aspects
and set prices accordingly.
Operations plan
Details about product: Go Organic Go organisation provides organic food products
through opening organic stores in market. Organisation provides range of organic and fresh food
products that improves customers health and well-being. Organisation provides its products at
affordable prices to attract target customers (Scott, 2020). Organisation provides its products and
services through online and online modes that enhances business market share.
Location: Go Organic Go established in Newcastle which is the largest city of North East
England. It is eight most populous urban area of UK. Organisation provides its organic food
products in Newcastle through opening organic stores.
Transport links: Go Organic Go organisation uses land transportation links such as buses
and trains that help business to gather raw material as well as distribute finished products to
customers at different part of market and location.
Legal considerations: Go Organic Go organisation fulfil various legal considerations in
terms of stating business and running it in efficient manner. Organization follows contract law
and fulfil promises that are make during the period of contract that help business to perform all
operations in legally manner. Along with it, organisation also follow other legislations such as
health and safety law, labour low and others that help business to perform efficiently.
SWOT Analysis
Swot analysis is defined as the strategic framework that help business to identify their
strengths, weaknesses, opportunity and threats. Analysation of these factors enable business to
take efficient decisions. Swot analysis of Go Organic Go organisation is mentioned below:
Strengths:

 Go Organic Go provides organic food products that are rich in vitamins, minerals and
fibre that attract customers towards organic products than other competitors.
 Demand of organic food product is high instead of high prices (Vu, 2019). As consumers
are willing to pay more for organic products due to less use of pesticides as well as high
nutritive value.
Weaknesses:
 Low awareness of organic food products among customer is the factor that reduces the
demand and sales of organic products that directly impacts on organisational profitability.
 Go Organic Go organisation has limited number of suppliers that provides organic
products limits organisational efficiency.
Opportunities:
 Changing food habits of consumer and their health-conscious behaviour are the factors
that create opportunity Go Organic Go organisation. it enhances organisational customer
base and sales. Standard of living of UK customers is high that enhances demand of
organic food products in market.
 Increasing awareness regarding health benefits from organic products create opportunity
for business through boosting organisational sales.
Threats:
 Cost of organic products are more expensive than other conventional food product so
customers back towards other food products. It creates threat for Go Organic Go
organisation because it reduces organisational sales and profitability.
 There are various competitors exist in the market that are also dealing in organic food
products. Competitors impacts on organisational sales and profitability in negative
manner (Watson and McGowan, 2018). Downturns in economy and critical conditions
also impacts business performance.
Financial requirement
Estimated cost of sales and expected selling price

Fixed and running costs for The Bake Whisperer
Profitability and breakeven analysis of The Bake Whisperer

CONCLUSION
From the above report, it can be concluded that strong business plan provides guidance to
perform operations in efficient manner and attain determined goals and objectives on time. There
are various external environment factors that are exist outside business boundaries and impact its
operations and functionality. Business considers external as well as internal factors to develop
business policies and plan. Before starting new business, entrepreneur analyse competitor’s
strategies, marketing trends and conditions than develop organisational operational plan that help
business to gain sustainable competitive advantages. Financial resources are necessary to
perform business operations in efficient manner so, business analyses these requirements and
include them in business plan.

REFERENCES
Books and Journals
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Efstathiou, N., 2018. Business plan for a starting company.
Hambali, W.K., 2020. Business plan: Tutoria strategic plan (Doctoral dissertation, Universitas
Pelita Harapan).
Heo, Y., Kang, J. and Kim, K., 2018, June. Strengthening Business Plan via the Market-Oriented
Information Infrastructure. In ISPIM Innovation Symposium (pp. 1-21). The
International Society for Professional Innovation Management (ISPIM).
Klante, M. and Thiex, M.A., 2020. The Role of Business Plan Competitions and Start-up
Success Drivers in New Venture Development.
Kolhoff, L., 2020. Businessplan. In Existenzgründung in der Sozialwirtschaft (pp. 139-144).
Springer VS, Wiesbaden.
Rockas, R., 2019. Strategies for Success in Small Business Bakeries: A Business Plan.
Scott, B., 2020. Uncertainty calls for new business plan.
Vu, K.V., 2019. Constructing a business plan for a wedding application based on Business
Model Canvas.
Watson, K. and McGowan, P., 2018. Emergent perspectives toward the business plan among
nascent entrepreneur start-up competition participants. Journal of Small Business and
Enterprise Development.