Business Plan Report for Go Organic Go Organisation

Business plan report

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business details............................................................................................................................3
Macro environment overview......................................................................................................4
Market and Industry analysis.......................................................................................................5
Competitors Analysis...................................................................................................................7
Marketing and pricing strategies.................................................................................................7
Operations plan............................................................................................................................8
SWOT Analysis...........................................................................................................................8
Financial requirement..................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Business plan is defined as the formal written document that contains various goals of
business, methods and attaining determined goals as well as time-frame within goals need to be
achieved. It is the roadmap that describes details of business, organisational marketing, financial
and operational plans that help business to attain determined goals and objectives in efficient
manner. In this report, chosen organisation is “Go Organic Go” which is an organic store in
Newcastle. Organisation provides organic food products to their customers as well as spread
awareness among people regarding their own health. Organisation deals in number of products
that are important for customer’s life and immune system. This report covers detailed
information about business, macro-environment overview and organisational marketing and
industry analysis. Along with that, competitor’s analysis, business marketing and pricing
strategies explained. Business operational plan, financial analysis and organisational swot
analysis is mentioned in this project report.
MAIN BODY
Business details
Go Organic Go is the organisation that offers organic food products to customers. Oorganisation
provides range of products such as organic fruits, vegetables, juices, dairy products and various
other eatable products. All these products are produced by organic agriculture. Organisation do
not use any kind of pesticides and chemicals in producing food products that attract health-
conscious customers towards organisational products.
Customers are demanding for organic products to improve their immunity system as well as they
change their diet and shift towards organic products (Alonso-Vazquez, del Pilar Pastor-Pérez and
Alonso-Castañón, 2018). So, organisation provides health, fresh and organic food products that
boost immunity power. Organisation targets customers of age group between 15 to 45 who
belongs to middle- or lower-class background. Organisation targets both men and women to
provide its organic food products. Organisation meet customers’ needs through provide organic
and fresh products that remain them healthy and immune from any disease.

Macro environment overview
PESTLE analysis: Pestle analysis is defined as the framework that help business to analyse
external factors of environment that impacts organisational performance and functionality in
positive as well as negative manner. Factors of Pestle in the context of Go Organic Go
organisation are mentioned below:
Political factors: There is high political pressure is found of food industry because
stability of government enhance country’s economic activities so government develop various
regulations to control business activities (Cant, 2018). UK is the politically stable country and
imposes free trade agreement for organic food industry that provides opportunity for Go Organic
Go organisation to spread business operations.
Economic factors: Economic factors, incidents and conditions of country impact on
organisational growth. It impacts on organic food organisation due to various reasons like
interest rate, consumer spending, taxation, disposable income and economic recession. UK is
economically stable country and customers have high purchasing power that increase sales of Go
Organic Go and flourish business operations rapidly. Labour cost, supply cost increases selling
prices of organisation.
Social factors: Social factors impact eating habits of people as well as local trends of
food. Consumer attitude is complex about the organic food products and they link it with their
identity, environment, consciousness and ethics. Using organic food products is becoming
popular in young generation in UK helps Go Organic Go organisation to attain the objective of
higher sales. Customer find that organic food products are beneficial for their health that attract
them towards products.
Technological factors: Advancement in technology and innovation helps business to
gain competitive advantages over other competitors. Go Organic Go uses latest technology in
production, packaging and supplying process (Deligeorgiou, 2018). Organisation provides
products through online order and home delivery that enhance business sales and customer base.
Legal factors: Go Organic Go comply various legal rules and legislation to run business
in efficient manner. Organisation focus on company law, health and safety law and other that
help business to protect from any legal penalties and compliances.