Goa Tourism

Running head: GOA TOURISM
Goa Tourism
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GOA TOURISM
Executive Summary
The main purpose of the report is to elaborate on tourist market segment of Goa. The report
also talks about transport development which has played a role for the development of
destination. The report also elucidates on current trends in relation to development which has
influenced the place. The report states risks which should be taken into consideration by
destination managers. The report also states about impact of social media on that of
marketing of place along with visitor experience sectors pertaining to destination.

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GOA TOURISM
Table of Contents
Introduction................................................................................................................................3
Potential of tourist market..........................................................................................................3
Transport Development..............................................................................................................4
Accommodation Development...................................................................................................5
Risk Management.......................................................................................................................6
Influence of Social Media..........................................................................................................7
Visitor Experience Development...............................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10

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GOA TOURISM
Introduction
Tourism is indicative of travelling that is carried out for getting pleasure or in the
event of an individual going for business. Tourists are attracted to a place owing to its beauty
and it helps in bringing about economic development of country. Goa state is situated within
Southern India and the region where it is situated is called Konkan. The popular tourist
destination have in the northern side Maharashtra and on east along with south it has the
country of Karnataka. Goa is a small state in India pertaining to the area and the place can be
said to have fourth smallest population (Goa-tourism.com 2019). The domestic along with
international tourists visit the place in each year for enjoying sandy beaches and natural
beauty of the popular destination. The report throws light on tourist market potential along
with the transport development in the place of Goa. This report highlights the fact that the
leisure tourists make up a large segment of the tourist population visiting the popular place
for the purpose of enjoying break from daily course of the life. This report also throws light
on current trends pertaining to accommodation development which influences development
of the place of Goa. This report discusses regarding potential risks that should be focussed by
the destination managers of the popular region. This report also talks about impact of social
media that can help in marketing of the place. This report also discusses regarding visitor
experience sectors in relation to the place of Goa.
Potential of tourist market
The estimate in relation to sales of product or service can be termed as the market
potential. The leisure tourists can prove to be an important market segment which can act as
the appropriate market of the place. Travel is undertaken by leisure tourists so that they can
get excitement out of the experience that can help them in getting relaxation. Goa is visited
by the leisure tourists for their rejuvenation and for the purpose of getting break from the