Corporate Social Responsibility: A Portfolio of Good Business Ethics

Business Ethics
Portfolio management

Contents
Introduction......................................................................................................................................1
Patagonia..........................................................................................................................................1
Adobe...............................................................................................................................................1
New Belgium Brewing....................................................................................................................2
Uber.................................................................................................................................................2
Peerby..............................................................................................................................................3
References........................................................................................................................................4

Introduction
Corporate social responsibility is an important part of every business. Any additional step that a
business takes to become more socially responsible is its corporate social responsibility. The
business ethics adopted by every company have a huge impact on the business as well as the
positioning of the brand in the minds of the consumers. There are a list of 5 companies that have
been compiled together to form a portfolio of good corporate social responsibility.
Patagonia
Patagonia is a leading apparel brand. The company makes active wear clothes and accessories.
Patagonia ensures that their raw material is safe for the environment (Long & Fain, 2015). It is a
rubber free organization no product contains any amount of rubber. Patagonia also works hard
had reducing the carbon footprints on the world by effectively managing their waste. One of
Patagonia’s important contribution is through their plan ‘1% for the planet’. Through this
program, the company ensures that 1% of their total sales every year is spent in bettering the
planet through environment support programs (O’Rourke & Strand, 2017). Patagonia was also
the first brand to launch products in pesticide free cotton. In fact the company makes sure that all
of its raw materials are ethically sourced and highly environment friendly.
Adobe
Adobe has been one of the greenest IT companies in the world. The brand has earned immense
trust and respect among all its customers. Adobe has consistently put efforts in reducing its
carbon footprints. Adobe’s headquarters are entirely green with the most effective waste
management system in place. Adobe has initiated over 70 energy conservation projects to
improve the brand’s environmental sustainability. Over 2000 employees at Adobe’s headquarters
actively engage in recycling and composting programs (Sharma, 2017). Their efforts today have
helped in diverting 97% of site’s solid waste from landfills. Adobe’s sustainable practices extend
to the entire supply chain of the brand from inventory management, reduction of shipping
materials, scrap recycling and safe working conditions. Adobe has won numerous awards for
training effective environmental management to its employees as well. The offices are well
equipped with effective waste disposable and the best part is the employees take personal