New Belgium Brewing, Social Responsibility and Branding Question Answer 2022

RUNNING HEAD: New Belgium Brewing, Social Responsibility and Branding
New Belgium Brewing, Social Responsibility and Branding
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NEW BELGIUM BREWING, SOCIAL RESPONSIBILITY AND BRANDING
1
Part A
Answer 1:
NBB is interested to curtail the adverse impact of business operation on the environment. This organization
has invested in the wind turbine. The steam condenser is used by this organization to capture and reuse hot water.
To utilize natural daylight, this organization has incorporated sun tubes. It helps this organization to save energy.
Environmental steward which contains reduce, reuse and recycle, is followed by this company (Bumblauskas,
2015). This organization prioritizes environmental issues due to the owner’s interest in the environment. The core
values and beliefs of this company help NBB to become an environment-friendly and socially responsible brewer.
Answer 2:
It can be said that emphasize social responsibility is beneficial for NBB to gain a competitive advantage for
the organization. By becoming socially responsible, this organization generates a positive brand reputation in the
market. By following environmental stewardship, this organization is successful to reduce its operation cost and
the adverse impact of business operation on the environment. By following green business this company can attract
more customers.
Answer 3:
NBB is interested to expand its business. To achieve this objective, this organization has to develop a
factory with the same facilities, which can be useful to curtail the adverse impact on the environment. This
organization has to invest a huge amount of money to build the factory with the same facilities. Thus, it can be said
that this organization can build factories with less energy-efficient facilities. Customers expect intense social
responsibility activities from this organization (Crittenden et al., 2011). So it can be said that maintaining both
social responsibility and customer intimacy is difficult for this organization. It can be said that the success of this
company relies on the core belief of this company. To enlarge the business, the authority of this company will not
break the core belief.