Good and Service Design

Running Head: GOOD AND SERVICE DESIGN
GOOD AND SERVICE DESIGN
Name
Institution

GOOD AND SERVICE DESIGN 1
Introduction
Whenever a company is planning on producing a new service or/and good, there are a
number of principles that it ought to take into consideration so as to reach a perfect design:
identify the needs and wants of the customers, refine the existing goods and services, come up
with new goods and services, convey eminence goals, formulate the cost of the targets, build and
examine prototypes, write down the specifications, then convert the goods and services
specifications into process specification. Good design syndicates ergonomics with business and
product knowledge in order to come up with concepts and ideas, and convert them into
physically usable services or objects (Ashby & Johnson, 2013). Moreover, it incorporates
activities like conception, manufacture and testing of the product. On the other hand, service
design is all about planning and organizing people material and communication components with
an aim to improve service delivery (Curedale, 2013). It entails an interaction between the
customers and their service provider. The degree of customer contact and the degree of variation
in requirements are a major determinant of the nature the service. By interacting with a customer
frequently, the opportunity of selling increases. This report highlights the corresponding good
and service design adopted by Cemex company in its production and sale of cement. It critically
assesses the limitations of good and service design associated with the aforementioned company.
A Case Study of Cemex
Cemex is a Mexican constructional organization which operates globally. It delivers
reliable services and high-quality products to its customers in over 50 countries globally. Cemex
is well known for its efficiency in advancements, innovative building solutions and its purpose to
promote a sustainable future to all its clients (O'Neal, 2015). Cemex has adopted the Corporate

GOOD AND SERVICE DESIGN 2
Ecosystem Services Review to come up with new means of improving quarry rehabilitation and
increase the company’s returns on investments thereof. The goods production system was found
to be wanting. The company applied Ecosystem Services Review on a hundred hectares’ gravel
pit located at the French Loire River Basin which was affected by its operation (Feiz, 2011).
Farming and forestry have been compromised in this area where conversion of cropland to
quarry affects crop production greatly as well as removal of top soil and vegetation during
quarrying process.
Use of fresh water in the production process is a major input. Despite the fact that
Cemex’s water use is usually fared in a closed-loop system, water is still a necessity to the site.
The company’s quarrying activities involves digging below the water table thus disrupting water
flows and timings when the gravel pit fills with water and forms lakes in the long run
(Mittermeier & Mittermeier, 2010). The production line includes usage of diesel quarrying
equipment which have an adverse effect on the climate. Release of fumes from these diesel-
powered engines destabilizes the environment by increasing the rate of global warming.
Moreover, the quarrying process has contributed to a loss in biodiversity. The denuded land is
usually prone to weedy invasive species thus the demise.
In the service sector, Cemex has not been able to listen to the needs and understanding
the challenges faced by their clients. Their commercial policies and processes are still under
redesign with an aim of creating a better experience for their customers. Moreover, the company
does not provide information to its shareholders on bonus structures and individual executive
salary. This makes it impossible for investors to establish the steps needed for the company to
link up executive pay to the performance of the company.