Attractiveness of German Fitness Industry for Global Investment

GoodLife Fitness Inc.
Germany

Introduction
People are beginning to understand the importance of fitness programs
based on the numbers of enrollment at fitness centers.The campaign
and awareness of health and fitness programs seems to grow day by
day, and many people are enrolling in fitness programs, and permanent
studios are created and established all across Germany. However, the
market is getting saturated, and market barrier entries are high making
it hard and only a few fitness studios in Germany seem to generate a
substantial revenue of the gross turnover. Thus, this essay will be
evaluating the attractiveness of German fitness industry for potential
investment of global companies such as GoodLife Fitness Centers Inc.

Domestic market performance
GoodLife Fitness Centers Inc. was established in 1979 by David Patchell-
Evans and is located in London, Canada. Company goals are grounded
on ensuring delivery of high-quality services coupled with education
and training, hygiene in the workplace and a variety of programs. The
company now boasts of a larger facility with state-of-the-art facilities.
The Kitchener-Waterloo region is reported to have approximately
fifteen clubs specialized on offering fitness and exercise activities that
serve a population of roughly 450,000.

Target market
The fitness industry has been reported to be one of the fastest growing
sport sectors in Germany. At the end of 2014, more than 9 million
members spread across 8000 studios. The government is highly
respected and recognized by the German population. The general
environment can be said to be peaceful and stable. A developed
economy with its people having high living standards sustained by the
skilled workforce and productive society. The fitness studios in
Germany are legally regulated and are only allowed to provide certified
equipment while the operator and the trainer are bound by law to have
possession of indeed specified licenses