Google Analysis: Organizational Issues and Metaphors

This research report focuses on the organizational issues and challenges faced by Google, along with the analysis of two organizational metaphors. The report explores the concept of organizations as machines and brains, and provides recommendations for addressing the issues. It also discusses the importance of diversity in organizations and the impact of external factors on organizational productivity. The report is based on a case study of Google and aims to provide a holistic understanding of the company's organizational ambience and challenges.

Running head: GOOGLE ANALYSIS
GOOGLE ANALYSIS
Name of the student
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Author Note

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Table of Contents
Introduction.................................................................................................................................................2
Discussion...................................................................................................................................................2
Company overview..................................................................................................................................2
Organizational Issues...............................................................................................................................3
Organizational Metaphors and their Significance....................................................................................5
Conclusion...................................................................................................................................................8

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Introduction
According to Morgan, organizations can be categorized into different metaphors. Morgan
believes that organizations are organic beings which exist in the world as similar to that of an
organic matter. Morgan has produced eight metaphors to make the general public as well as the
scholars get an empirical as well as a holistic approach towards organization and its theory. The
respective paper is a research report of the case study of Google where two issues or the
challenges in the organizational sector of the company is introspected, analyzed and interpreted.
The case study also focuses on two organizational metaphors laid down by Morgan in order to
understand the ambience and the challenges of the company.
Discussion
Company overview
Google LLC is an America based multinational company that particularly specializes in internet
associated services and products that largely includes online advertising technologies, search
engines, cloud computing, software and hardware production. Google LLC is considered to be
the most important and one of the big four technological companies operating successfully all
around the world, which includes Amazon, Apple and Face book. Google LLC is a part of the
conglomerate of Alphabet Inc and will continue to be an umbrella company that would be
ensuring its common interests with the company.

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Organizational Issues
Google, which is a subsidiary company of the conglomerate Alphabet Inc, which has a history of
being one of the most influential Information Technology Company in the global business arena.
However, the employees of Google has been raising questions regarding ethical concerns in the
arena of company’s work in developing artificial intelligence for the US Military and the
company’s efforts in creating a censored search engine in China. The reason for the employee’s
ethical issues regarding the company is that the republican president of the US, Donald J. Trump
had been favoring the company for a reasonable period of time and has also instilled in them, the
ideas of anti-trans, anti-immigrant and racist ideologies. The new Republican government of The
United States has been favoring Google as the tool to propagate political views and radicalization
which has been fiercely opposed by the employees of the company who strictly follow a
particular code of conduct of not mingling with evil prospects.
Diversity in an organization is a fact and a concept which is of utmost necessity for the
betterment and progress of the respective organization. The world today is heading towards
globalization and it is the reason behind globalization that more interaction with people from
ethnically, racially, culturally and nationally diverse backgrounds is being happening throughout
the world. The conventional, traditional and stereotyped insular environment of workplace is
now bygone; diversified and organic workplace environment is the new reality now. The new,
latest and ever evolving business backgrounds are now are a part of the worldwide waves and
frequencies of economy which is in a high-end competition with the global frameworks of trade
and commerce. In order to survive and thrive within the fierce global competitive world, the
businesses and enterprises are always requested and advised to remain diversified. Optimizing,
maximizing and capitalizing diversity is a very important concept and issue in the current

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business environment. However, it has to be remembered that Google, being an archetypically
popular company which transacts high quality of information technology has been facing
diversity issues as recently as in the year 2018. According to the authentic news bureaus, the
diversity management head of Google, Danielle Brown had declared that she would be resigning
from the company as quickly as possible purposefully and intentionally. The reason she gave for
the resignation she was about to commit was that the company had already been dealing with
several revolution and insurgency over the last functional years which has directly as well as
indirectly related to workplace culture inclusive within the organization. Apparently, Danielle
Brown did not provide an authentic and a clear cut answer as to what was the reason for her
leaving the corporate giant so relentlessly, however, it is assumed that there has been records of
turmoil in the organization regarding diversity which has been the reason for Brown taking such
decision. Before the resignation of Danielle Brown from the department of diversity from
Google, there has been a release of Google’s Annual Diversity Numbers with the collaboration
of Danielle and Parker, the new diversity manager of Google. According to Brown and Parker,
the report which they gave regarding advancement in the field of diversity was that they had
made “incremental progress” in the mentioned field, which, according to them, was assumed not
up to the mark. In the year 2018, Google company had witnessed women candidates and
employees of only 32.2% who were apparently newly hired, which was just a little bit of increase
from their figures of the year 2017, which showed that it was only 31.3%, and the progress
which they carried out, apparently, is not praiseworthy or notable enough for making a mark in
the society. The Google Company has also witnessed hire and recruitment of ethnically diverse
groups such as blacks and Hispanic workers, however, being the progress a little less dramatic.
Black hires had been increased from 4.8 to 4.1 and the Hispanics were increased from 6.8 to 6.3,

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which is apparently way too modest as far as gradual progress is concerned. However, Google
Company has also faced allegations of sexual violence and sexual harassment cases pin pointing
the key executives as the sexual predators. Recently, there has been news that almost 2000
workers of Google had signed a petition to the diversity management team of the company
complaining about the anti-trans, racist and anti-immigrant views that are newly emerging with
the new republican government that has come to power in America recently.
Organizational Metaphors and their Significance
The first organizational metaphor that can be used in this case is that organization is a machine.
According to the concept of organization being a “machine”, it has to be understood that when
an organization is compared to a machine, it is termed as a “mechanism”, the simplest method of
deciphering an organization. Organization is a machine because it has different bits and pieces,
parts and parcels that work together to provide an outcome, or an output. If the technical
definition of machine is considered, which is an apparatus that uses mechanical power and has
several parts, each with a definite function and together forming a particular task, the mentioned
definition, if compared with an organization, it is just same where the different departments work
together as apparatuses only to bring out a particular outcome or an output. Therefore, in case of
Google, the problem which the organization is facing, which is “diversity” can be definitely met
with if the company’s organizational structure is compared with a machine and changes are made
thereafter. It has to be remembered that diversity is a very important factor for an organization.
Diversity in an organization is a fact and a concept which is of utmost necessity for the
betterment and progress of the respective organization. The world today is heading towards
globalization and it is the reason behind globalization that more interaction with people from
ethnically, racially, culturally and nationally diverse backgrounds is being happening throughout

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the world. The conventional, traditional and stereotyped insular environment of workplace is
now bygone; diversified and organic workplace environment is the new reality now. Every
organization or a company has a place for “diversity” in their departments. To cut it short, every
organization has a diversity department in them which takes the responsibility of diversity
management in the organization and makes sure that people and individuals from every corner of
the world and society gets an opportunity to showcase his/her talent and provide their fruitful
labor for the betterment and development of the organization. As a machine has certain
interlocking parts that plays a clearly defined role in the functioning of the whole mechanism, I
this case, organization, therefore, the diversity department of Google is also a part among the
interlocking parts of the company which accelerates the growth of the company. Therefore, the
management department or the human rights department of the company should make an attempt
to manage and coordinate the diversity management department of Google Company in a way
that helps the company achieve the maximum magnitude of diversity in the business arena. The
human resource department should not only ensure proper management but also coordinate the
different departments of the organizations with diversity department so that all the individuals,
professionals and the employees working in the various departments get synergized and
synchronized with the diversity policies and strategies the company is undertaking or should
undertake and therefore, the company can attain greater clarity and transparency, which would
lead to a greater accuracy in work, therefore, a greater productivity of the company can be
assumed or assured.
The second organizational metaphor that can be utilized in this case is that, according to Morgan,
organization is a brain. Through the metaphor “Brain”, organization has been compared by
Morgan as a holograph where “everything is enfolded in everything else”. The philosophical

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discourse in human beings generally suggests that brain is, rather, a chaotic process where
multiple possibilities and probabilities are generated as a result of actively, directly as well as
indirectly distributed thoughts throughout the brain”. Therefore, a brain is as simple as it is
complex. However, the second problem which Google company is going through is the recent
new republican corporate laws that are highly anti-immigrant, racist, anti-trans and anti-black.
The individuals and collective population of an organization is the brain of an organization.
However, it also has to be remembered that organizations are always affected by outward as well
as inward environment and ambience. Therefore, the impact of republican government outside
the organization, in this case, Google Company, which is hindering the normal and real growth
of the company by introducing various anti-humanist laws and policies, is affecting the company
as a brain. The organization, collectively, can make progress and develop itself as a being in the
fierce competitive world. Every individual of an organization has different intelligence quotient
and different perspective which immensely helps the organization in the process of functioning,
growth and development. Therefore, if the brains of the organizations are not in comfort zone
physically and psychologically, therefore, the outcome of the organization will not be sufficient
and up to the mark. It has to be remembered that the company Google hires the best brains
among the good brains in the world. If the individuals who are working, innovating and creating
new perspectives, approaches and apparatuses for the company are themselves in an
uncomfortable zone due to socio-political or other political issues outside, the company’s
productivity and quality is indeed going to fall. Therefore, Google is recommended to be availing
for non-political, employee friendly and humanitarian approaches towards their organizational
strategies and policies keeping in mind the socio-political arena of the external world and
accordingly, take decisions.

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Conclusion
The respective paper is a research report of the case study of Google where two issues or the
challenges in the organizational sector of the company is introspected, analyzed and interpreted.
The case study also focuses on two organizational metaphors laid down by Morgan in order to
understand the ambience and the challenges of the company. According to Morgan,
organizations can be categorized into different metaphors. Morgan believes that organizations
are organic beings which exist in the world as similar to that of an organic matter. Morgan has
produced eight metaphors to make the general public as well as the scholars get an empirical as
well as a holistic approach towards organization and its theory. The eight approaches which
Morgan has formulated and placed regarding metaphor of organizations are: Organization as a
machine, organization as a culture, organization as a brain, organization as political systems,
organizations as psychic prisons, Organization as flux and transformation, organization as
instruments of dominion. The respective paper focuses on two specific metaphors o organization,
which is organization as a machine and organization as a brain and gives recommendations
regarding strategies that can be taken to meet the issues the company is facing.

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challenges/
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