Google Analysis: Organizational Issues and Metaphors

Running head: GOOGLE ANALYSIS
GOOGLE ANALYSIS
Name of the student
Name of the university
Author Note

1GOOGLE ANALYSIS
Table of Contents
Introduction.................................................................................................................... 2
Discussion..................................................................................................................... 2
Company overview....................................................................................................... 2
Organizational Issues..................................................................................................... 3
Organizational Metaphors and their Significance...................................................................5
Conclusion..................................................................................................................... 8

2GOOGLE ANALYSIS
Introduction
According to Morgan, organizations can be categorized into different metaphors. Morgan
believes that organizations are organic beings which exist in the world as similar to that of an
organic matter. Morgan has produced eight metaphors to make the general public as well as the
scholars get an empirical as well as a holistic approach towards organization and its theory. The
respective paper is a research report of the case study of Google where two issues or the
challenges in the organizational sector of the company is introspected, analyzed and interpreted.
The case study also focuses on two organizational metaphors laid down by Morgan in order to
understand the ambience and the challenges of the company.
Discussion
Company overview
Google LLC is an America based multinational company that particularly specializes in internet
associated services and products that largely includes online advertising technologies, search
engines, cloud computing, software and hardware production. Google LLC is considered to be
the most important and one of the big four technological companies operating successfully all
around the world, which includes Amazon, Apple and Face book. Google LLC is a part of the
conglomerate of Alphabet Inc and will continue to be an umbrella company that would be
ensuring its common interests with the company.