Google Analytics Presentation 2022

Google Analytics
Google analytics tool for tracking
and assessing the spread of a
campaign over the internet.
(Student Detail: )

Outline
O Introduction
O Background of Google Analytics (GA)
O Aims and Objectives
O Ways into GA tool is used to track
campaign
O Reflexive engagement with GA
O Uses of GA
O Limitations of GA
O GA with Network Theory

Introduction
O The aim of this presentation is to find different ways
into which Google analytics (GA) tool is used to
O track
O assess
a campaign or issue spread of over the internet.
O GA is a service offered by Google in order to
generate statistics about a web site visits

What is GA
O GA is the best way to provide web analytics
service which is used to track and assess the
website traffic.
O GA also tracks many aspects of website
statistics
O GA is free as well as very user friendly
O GA can be assessed in majorly three
overviews:
O Audience overview
O Top content
O Real-time overview