Leadership Issue Faced by Google: A Literature Review

Running head: Leadership
Leadership

Leadership
Table of Contents
Introduction.................................................................................................................................................3
Part 1...........................................................................................................................................................3
Leadership problem.....................................................................................................................................3
Part 2...........................................................................................................................................................5
Literature review.........................................................................................................................................5
Part 3...........................................................................................................................................................7
Lesson learned.............................................................................................................................................7
Conclusion...................................................................................................................................................9
References.................................................................................................................................................10
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Introduction
The main aim of this task is to outline the issue that is faced by Google Company while
expanding and flourishing the business globally. It is the biggest multinational technology firm
that provides various internet services to the target audience. The report is divided in three parts.
In first part, the paper explains the leadership issue such as diversity that is being faced by the
firm. In second phase, a literature review has been conducted to analyze and evaluate the
diversity issue. At the end, some suggestions have been given to prevent diversity issue at the
workplace. More detail of the task has been detailed below.
Google LLC is an American multinational technology Corporation that provides internet
related services and products to the customers in the global market. These internet services
include online advertising technologies; cloud computing, software, search engine, and
hardware. The firm was incorporated in 1998 by Larry page and Serge Brin. There are approx
85,050 employees employed in the firm. Since the beginning, the goal of the company is to
develop and enhance the services that improve the lives of as many people as possible in the
international market (Google, 2018). The company supports education nonprofits using scalable
approaches and strategies to improve and enhance the learning outcomes. The company has long
and significant believed that technology has an empirical role to play in tackling and managing
educational challenges. The main vision of the company is to provide access to the world’s
information at one click. Besides this, the main mission of the company is to provide and
organize world’s information, facts and make it universally useful and accessible.
Part 1
Leadership problem
Leadership is the ability of an organization to set and attain challenging goals and
objectives, take swift and decisive action, outperform the rivalries and encourage the
subordinates to perform well and effectively in the organization. In other words, it is an ability to
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inspire and motivate the workers for performing roles and responsibilities in a hassle free
manner. In the absence of leadership, the company cannot grow and survive its business
activities and operations worldwide. It is noted that managers and leaders who show great
leadership qualities can encourage their team members to accomplish the desired goals and
objectives. It has been analyzed from the various analysis that ample of issues are being faced by
Google while initiating the business activities and operations globally. Leadership is one of the
significant issues that is being faced by Google in the workplace. From the past few years,
diversity and culture clashes within Google and its parent company Alphabet are undergoing that
could affect the efficiency and effectiveness of the employees at the workplace (Washingtonpost,
2018).
It has been found that diversity issue is faced by the company due to various differences
in terms of gender, and race. The company has failed to address and handle this issue at the
workplace. After the various studies, it has been analyzed that 70% of the company’s employees
are men, 30% are Asian, 61% of its total labor force is white and three percent are Hispanic and
2% are African American. All these differences create diversity issue within the organization. It
is noted that leadership is not addressed and resolved in the company’s diversity section. In fact,
effective and unique statement is not given by CEO about diversity issue. After the various
analysis, it has been revealed that Google only resolves in its diversity section with two studies.
There is discrimination between men and women in Google Company. It creates various issues
at the workplace. The organization only focuses on the few factors that influence young women
to pursue and encourage degree in computer science. Along with this, there is big gap in
computer science. Due to diversity issue, conflict and obstacles arise at the workplace that could
hamper the financial image of the firm. Diversity in political, spiritual, cultural beliefs can pose a
issue in a diverse workplace (Panmore, 2018). It has been identified after the various studies that
some individuals hold prejudice against people who have different cultural, ethnic and religious
backgrounds as their own (cnbc, 2018). Resistance to the company’s diversity efforts from
selecting and appointing more women and people of color to unconscious bias training has been
leading and increasing in the internal environment of the country. It has been noted that diversity
issue may also affect the corporate culture and financial image of the company. Due to diversity
issue, ample of loss has to be bearded by the company. The organization is unable to focus on the
need, demand and requirements of the customers due to diversity issue.
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