GoPro’s Case Analysis

GoPro’s Case Analysis
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Executive Summary
The report through the examination of GoPro’s case study looks at the entrepreneurship as a
discipline that can be learned and acquired. The traits of an entrepreneur can also be in the positive
side but as well in the dark side and these are the attributes that makes an entrepreneur. GoPro has
gained a large market and is commanding huge customer base; however the challenge is enormous
threats from the competitors. It is recommended that the company redesign their products, lower the
prices and adopt sustainable leadership in order for the company to stay and compete favorably in the
market.

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Table of Contents
Executive Summary............................................................................................................................2
Table of Contents.................................................................................................................................3
1.0 Introduction...................................................................................................................................4
2.0 Major Traits associated with Dark Side of Entrepreneurship..................................................4
2.1 Passion............................................................................................................................................4
2.1 Resilience........................................................................................................................................4
2.3 Strong Sense of Self........................................................................................................................5
3.0 Entrepreneurship as a Field Learned..........................................................................................5
4.0 GoPro’s Marketing Strategies and planning..............................................................................5
4.1 GoPro’s Competitive-Advantage....................................................................................................5
4.2 GoPro's Success in Relation to Marketing Strategy.....................................................................8
5.0 GoPro’s Possible Future Threats.................................................................................................9
6.0 Recommendation to Mitigate Looming Threats in the Market................................................9
6.1 Use of Budget Action Cameras-Lowering Prices..........................................................................9
6.2 Product Redesigning....................................................................................................................10
6.3 Leadership Strategy......................................................................................................................10
Conclusion..........................................................................................................................................10
References..........................................................................................................................................11

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1.0 Introduction
In the analysis of the case study, the report examines the major traits related with shady side
of free enterprise in relation to the case, supports the claim that free enterprise is a field like any field
and can be learned, analyses GoPro’s economical benefit, the possible future threats, give
recommendations needed to mitigate the looming threats in the market and give conclusion.
2.0 Major Traits associated with Dark Side of Entrepreneurship
2.1 Passion
This is the urge to carry on in doing something relentlessly without giving up. The trait is
attributed to an inner motive of wanting to achieve a conceived idea. The GoPro’s founder had the
passion of creating a gadget that will give an experience while surfing. This was borne while he was
surfing and developed the urge to push the idea forward (Bolys et al., 2017). These people use most
of their time in an insane manner forging for the idea to a reality. The sacrifice a lot of time because
they have a driving force to solve a situation. As per Cropley (2017), these types of personalities have
a steadfast intelligence of perseverance. They pass through all the tribulations and get reward through
the realization that is on a venture of a better cause. Irrespective of the tribulations and difficulties
they pass through they derive the motivation through passion despite many discouragements to quite
(Cropley, 2017).
2.1 Resilience
This is the ability to withstand all the obstacles on the way of success by soldering on without
losing focus. It is the ability to go through failure one after the other until the path of success without
giving up (Von Bergen and Bressler, 2017). The GoPro founder illustrated resilience in his idea
despite the many attempts of failure. Even after going to the forces, his idea never died. He came back
and picked from where he left and soldiers on. In the process of success, sets backs are prone to