GoPro Entrepreneurship: Challenges and Strategies

Running head: GOPRO ENTREPRENEURSHIP
GOPRO ENTREPRENEURSHIP
Name of Student
Name of the University
Author Note

GOPRO ENTREPRENEURSHIP1
Part A
Response to Question 1 (Entrepreneurship)
Introduction
Entrepreneurship is the act of starting up own business with the objective of earning
profits while taking up various risks (Kuratko 2016). It involves designing a plan, starting the
business and carrying out the operations individually to earn profits. It is however not so easy
to carry on the operations of the business as the entrepreneur has to deal with various
problems while carrying out the business. The owner of the go pro company delayed his
plans for four years for these reasons (McCann and Ortega-Argilés 2016). These four years
were the toughest years for his life because of three factors; these factors can be termed as the
dark side of being an entrepreneur. This study will focus on answering various questions of
the case study of the company Go pro.
The dark side of being an Entrepreneur
Factor 1: The emotional and physical toxins created by constant pressure and stress:
Clinical studies have presented evidence that the community of the entrepreneur often
fall for the trap of stress and this stress gives rise to many negative biological and
psychological conditions (Wolf 2016). The major reasons for stress of an entrepreneur is that
they may not be having sufficient funds to carry out their operations , they have to
continuously carry out promotional activities in order to attract their clients because they
have just started, they find it difficult to retain the talented people in the company. Since
these people have just started the business so they find it difficult to carry out various
activities. The people have to face huge amount of mental strain due to the entire
responsibility of the organization and the people.

GOPRO ENTREPRENEURSHIP2
Factor 2: Isolation from the fraternity and economic crisis because of the idling period:
Bill Gates, Thomas Elva Edison, and Leonardo Da Vinci belongs to different eras
however, they felt the same pang of economic crisis because the world was not ready to
accept their ideas. As an entrepreneur, it is the toughest time or the darkest period right before
the arrival of the limelight and success (Morgan, 2015). Even Nick Woodman faced the
problems of economic crisis as he wanted to build a camera that was wear and tear free but
for doing that he needed funds. His parents did not support his passion for surfing but he was
passionate to do that and that is where he developed the ideas of group cameras.
Factor 3: Middle age crisis and point of no return:
Scientist Nicolai Tesla promoted the concept of electromagnetic waves, however,
during that period technology was not smart enough to accommodate his ideas. He lived a life
of misery and died in poverty (Morgan and Sisak 2016). Nick woodman was afraid that his
idea would fail and he decided to drop the idea and join workfare so that he can give some
time to the idea.
In the present world, right from the mobile phone to satellite communication,
everything is taking the support of the same concept. An absolute failure of an idea can ruin
the life of an entrepreneur. They should know the exit point if they are not succeeding.
Question 2
The case study of Go Pro completely denies the teaching of the “Peter Drucker." Nick
Goodman never attended any college. There are five pieces of evidence in this success story
that tells us about the right timing of the Nick, for instance, Nick Promoted Go pro as a
Cinema Grade point of view camera. The truth is this that in the present time's everybody is