Product and Service Innovation at W.L. Gore & Associates

Running Head: Product 0
Product and service innovation
3/10/2019

Product 1
Introduction
This case talks about Gore-Tex and W.L. Gore & Associates, which is an innovative
organization and is responsible for popular products as Gore-Tex fabric. Their main goal is to
maximize fairness and freedom for each associate. Bill Gore establishes it in 1958 and
primarily its associates own it and they have more than 7000 employees at around 43
locations in the world. It also ranks in the Fortune 500 organizations in the respect of market
value, profit, and equity value (Harder and Townsend, 2017). In the following, an effort has
been made to discuss the innovation process and its strategies to attain success in the market.
Q.1 Use the Cyclic Model to illustrate the innovation process in the W.L. Gore & Associates.
Ans1. The W.L. Gore & Associates is best known for its Gore-Tex product as very few
people know about relatively and privately owned organization. It concentrates on creativity
and action with diverse organizational culture and management style. They have introduced
its attractive technical abilities into diverse products. They also advanced the regenerating
tissues, which is devastated by disease, define new policies for protection, and pioneered
approaches to protect environmental pollution (Salovaara and Bathurst, 2018). They have
divided into categories as fabric, medical, and industrial. As per Berkhout (2010), the Cyclic
Innovation Model (CIM) determines the innovation with a circle of change and relates those
changes together. It shows that open innovation is not linear but cyclical. It is a cross-
disciplinary perspective of the change process as it has a circle of four principle change
nodes.

Product 2
(Berkhout, Hartmann and Trott, 2010)
The nodes of changes are described as technological change, product development, market
transitions, and scientific exploration. This model has been grown over many years and the
combination of that circle brings opportunities in the future to the organization. It also links
technological development with engineering capacities; advertise changes, and social power.
It associates the changes in technology, market, product creation, and scientific insights. It is
stated that there will be no innovation without any entrepreneur and business creativities.
However, it plays a major role in advancing the growth and success in the business. This
figure depicts the key activities; the process can identify which are performed within the
cycle. This interaction process takes place when they are advancing new products and the
input from the prescriptive technology areas to form new designs. They should concentrate
on the integrated engineering process. The organization is utilizing the
polytetrafluoroethylene (PTFE) in diverse areas and discovering new ways to utilize
technology. They have been focusing on this engineering cycle as it has generated new
innovative technology in the market (Slintak and Tuckova, 2016).
They also concentrate on the differentiated service cycle process in which services are a
priceless link among the products and market. It is noted that for establishing new product
they need to identify and satisfy the customer needs and wants. W.L. Gore has adopted the
advancement of a new product with the market transition to maintain customer value. They