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Innovation and Market Success - MKT20031

   

Added on  2020-03-04

9 Pages1587 Words44 Views
Running head: INNOVATION AND MARKET SUCCESSInnovation and Market SuccessName of the StudentStudent IDName of UniversityAuthor Note
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2INNOVATION AND MARKET SUCCESSTable of ContentsIntroduction:....................................................................................................................................3Innovation and Business:.............................................................................................................4Over Dependence upon Technology:..........................................................................................6Market Strategy:..........................................................................................................................7Conclusion:..................................................................................................................................7Recommendation:........................................................................................................................8Bibliography....................................................................................................................................9
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3INNOVATION AND MARKET SUCCESSIntroduction:The following paper is going to deal with the organizational innovation that would beeffectively highlighting the fact of organizational culture and structure. Innovation is the processthat helps an organization or an individual or a community came up with new ideas thus entailingnew opportunities. This process is not sprouted from a single event that has suddenly occurred.Innovation is a gradual procedure of the cultivation of idea and the process of executing them into implementation. Innovation can be driven through the process of the generation of idea,development and intervention of technology, production and manufacturing, marketing, humanresource management and so on. As a matter of fact, this is the amalgamation of old and newerconcept that has positively breached the conventional notion of dealing with business. USP orUnique Selling Point of a firm is devised through such process and helps a from establish aplinth for tough competition in the market.. This chapter thus looks into the conceptualization ofinnovation through different methods. Gore-Tex and W.L Gore & Associates have been identified for having impactfulmanagement system and an effective organizational culture thus delving to greater market grip.The organization is known to have a unique technical capability driven by innovative market andorganizational features. These are nothing but effective ideas in team management system andidentification of the core competencies of the working staff. Innovation also falls in themotivational practices among the workers so as to increase the level of competency. Innovation and Business:A CIM or Cyclic Innovation Model has been identified that was in use in theorganization. The environment and the innovations model that has been used by the organization
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