Strategy, Enterprise and Innovation: A Case Study of Grab's Success with Blue Ocean Strategy

Strategy, Enterprise
and Innovation
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Contents
Contents...........................................................................................................................................2
INTRODUCTON.............................................................................................................................3
Key drivers of innovation contributing to the success of Grab.......................................................3
Different approaches undertaken by Grab to help shape its entrepreneurial vision and business
model................................................................................................................................................5
Grab’s success can be attributed to the successful application of the “Blue Ocean strategy.”........8
Compare Grab and its competitors................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
Books and journals....................................................................................................................13
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INTRODUCTON
Business creativity is the implementation through which a corporation offers new ideas,
procedures, methods, applications, or items. Technological project helps a firm to add value and
increase earnings; yet, if an inventor does not innovate effectively, their business will languish.
Keeping up with the competition necessitates creativity. The aim of the strategy is to come up
with new ideas and techniques that will drive demand and expansion output while using the same
amount of resources. According to the offered case study, Grab is a major mobile software and
mobility company that provides a range including on everyday services. The firm was founded in
Malaysia in 2012 by Anthony Tan and Tan Hooi Ling, both Harvard Business School graduates.
The company started as a cab app in Malaysia with the objective of enhancing the security of
taxi riders and drivers, but it has now spread to 339 cities across eight Southeast Asian countries.
This file includes frameworks such as SWOT analysis for identifying major drivers of innovation
and Porter's strategy for identifying services business and type of economic (Adamenko and
Kornukh, 2021). This will also include a comparison of Grab and its rivals using blue ocean
approach and strategy canvas.
Key drivers of innovation contributing to the success of Grab
Everything benefits from inventions in a number of ways. They make their jobs easier, connect
individuals, broaden public understanding of the globe, and even save lives. Innovations help a
company or corporation standing out from the crowd; they makes company unique and
distinctive, giving them a strategic advantage when clients switch to a new item. Companies,
especially those in developing countries, gain from invention since this helps them to remain at
the forefront of ever-changing challenges. Through invention, business may be able to get more
customers and an increased sale. In addition, irrespective of the quality or type of their business,
invention makes it easier to grow. Customers may have a small business, but there are far more
potential for development with creativity (Koziol and Koziol, 2019). All creativity is about
though people being creative and distinctive in their job. Each organisation, person, and thing
wants to be looked of as innovative, but the notion of development is what separates innovation
and progress from the others. Innovation is only a storey that is given for the sake of telling it.
Their growth is aided by invention, which also makes a significant contribution to economic
opportunity. Businesses, developing world, gain from invention because that helps them to stay
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on top of ever-changing challenges. Through innovation, you may be able to get more customers
and a greater market share. In addition, regardless of the size or type of their business, innovation
makes it easier to expand. Individuals may have a small business, and there are plenty more
potential for development with creativity. What creativity is about anyway people being creative
and distinctive in their job (Xu, 2018). Every organisation, person, and thing wants to be thought
of as innovative, but the notion of improvement is what separates true innovation from the rest.
Innovation is only a storey that is told for the sake of telling it. Their development is aided by
innovation, which also contributes greatly to economic advancement. Even after the patent
period has ended, initial investment in research may prove to be extremely beneficial and
provide considerable rewards. Though getting into the marketplace may seem to be a gigantic
task for many start-ups, the foundation of the beginning mindset is to develop and explore ideas
in order to further improve the customer service. Through invention, efficiency, total
productivity, and revenue are all increased.
The 4 P's of Innovation is a paradigm for investigating the innovation field, deciding its
direction, and assigning resources to it. All businesses must be imaginative to thrive, and those
that attain lengthy competition must be inventive in all 4 categories.
Product Innovation:
Changes to a startup's or company's services and offers are referred to as new products. New
product development can take the form of a change in the design of an existing model or a full
overhaul of the good or service. It is important because it contributes to the establishment of new
spaces in an otherwise saturated market. In the case of Grab, consumers must identify these gaps
and devise new strategies to target their clients in order to provide them with a unique
experience. Product innovation often does not involve the creation of a completely new product
to meet a completely new demand in the Grab.
Process Innovation:
Factors including such economic liberalization and globalization, market internationalization,
greater consumer need, and technology improvements have transformed the innovation
environment (Tsekhovoy and Mukhtar, 2020). As a result, firms' production processes have
shifted. Process innovation refers to improvements that help firms able to work successfully
profitability by coordinating their procedures in a client way. The four elements that make up a
process are process outputs, working process, operational processes, and technology. In reaction
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