Grab for Good and more in Southeast Asia

Grab for Good and more in
South east Asia

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Innovation key drivers contributing to the success of grab. .......................................................3
Different competitive strategies' framework. ..............................................................................6
Blue ocean strategy framework and strategy canvas model .......................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Grab organization is leading services for transportation and mobile technology which
provide the high range of on-demand services, include the grocery delivery, financial services,
ride hailing, food delivery and so on. The organization originally known as My Teksi, which is
founded in Malaysia, and they have started the taxi-hailing app designed for improving safety of
taxi drivers and riders. The company have also taken the super-app into market that lead with
having advantage that offers on-demand services millions of consumer every day. They have
also places the huge emphasis on inclusivity, safety, reliability in transportation, social impact
and so on (Grab For Good Fund to Benefit Grab Partners and Southeast Asian Communities,
2021). Later on, the organization has launched the 'Grab for good' social impact in partnership
with Microsoft and try to improve the digital skills and help them for developing with better
goals achieved. The grab for good programme that helps in opening new opportunities for digital
literacy and upskilling. On other hand, Grab which generally prefer for partnership and joint
venture that allow reaching out more market. The organization have also invested more in urban
and that acquires all assets and operation including various countries. Organization has huge
competition of Uber in Singapore, and also increasingly which depends on player distinctive
capabilities and resources that include competitive strategies.
MAIN BODY
Innovation key drivers contributing to the success of grab.
The importance of innovation to business potential and longevity w3hich hold the
economic growth and bring out the truly external perspective respond for the Grab organization.
Business by having the understanding need to work with innovation management imperative and
many investments in pursuit for competitive organization. A diagram which present the
organization with the role of drivers innovation and enabler of future oriented by potential look
prominence (Saqib and Satar, 2021). Grab organization business leader, need to be look more
forward instead of proven products and services. Here, the following key elements were
emphasized as essential driver of innovation value:
Built a culture of innovation-
Creative team and people need to part of culture innovation and this could also lead
support more about the individual and team creativity. While having such things, it might be

helpful for having research and experience that show about the main four dimensions of culture
innovation. It includes the processes, policies, climate and people. The Grab organization which
requires for support from four dimensions and usually, this play important role for developing
more brand value. Here are some ways in which the organization can develop the brand culture
of innovation: empower employee and providing more value in many ways, embrace the multi
faceted approaches to innovation and so on.
Rewards and subscription-
Reward programs which help for developing customer loyalty and Grab have also started
the offer points to spending more on app (Huang and Chen, 2022). The Grab organization have
also taken the use of proper redeem points or offering free grab bikes. Company also offer more
earning points, spending rewards points, understanding membership tiers and benefits. Through
having such things, this might be more helpful in keeping the customer for long term and also
ensure them for working with many new concepts.
Leadership enablement-
Leadership which is now really gets innovative, but widening the gap between practical
application and strategies intent. At the same time, the collaboration and organization pillar
which require for investing more in infrastructure, collaboration for innovation and support. The
development of innovation leadership, which is not getting attention it deserves in Grab
organization (Pinkse and Bohnsack, 2021). This might be also expected to staff innovate with no
support and widely adopted, open leadership styles enables growth and more general, this was
not consistently into effective innovation culture. Leadership innovation which seems to be more
growth and development for which organization is being required keeping focus on, empower
employees and executive management, create strong strategies' alignment, focus on process
enablement and adequate budget allocation.
Process and infrastructure-
Grab organization match more about their innovation with having support about the
enablement and results (Kee And et.al., 2021). Along with this use of separate innovation
department was evident of organization with surveyed now about innovation department shifted
with passive information management towards the active management. The organization which
is working with developing digital skills and collaborative innovation approaches and adopted
the strategies amongst those that performer well for involvement of external stakeholder and