Key Drivers of Innovation and Growth Strategies: A Case Study on Grab

Strategy, Enterprise and
Innovation

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Key drivers of innovation.......................................................................................................1
Schumpeter’s Innovation Theory of Profit.............................................................................2
Porter’s generic strategies.......................................................................................................3
Ansoff Matrix (450 words).....................................................................................................4
Blue Ocean Strategy (900 words)...........................................................................................5
CONCLUSION & RECOMMENDATION....................................................................................5
References:.......................................................................................................................................6
Books and Journals.................................................................................................................6

INTRODUCTION
In the world full of digitalization there is growing scope of innovation and entrepreneurship.
The enterprises are using technology and its application optimally to build high tech strategy for
their growth and to stay competitive in order to rule the industry with their products and services.
For the enterprises to remain largest competitor of the market innovation is key to conquer every
milestone (Wei and et. al., 2019). The present report is the case study on the "Grab" - the Grab is
the leading mobile technology and transportation company of the Southeast Asia. The company
is famous for providing the diversified range of products and services on the demand of everyday
customers which includes food and grocery delivery, ride-hailing, mobile payments and financial
services. Grab was founded in 2012 in Malaysia by two graduates of Harvard business school i.e.
Anthony Tan and Tan Hooi Ling. Currently the company aims to use high technology to
empower the society and the community and to provide them with quality of life everyday for
everyone. Currently the company has its presence in 339 cities and 8 countries all across the
globe. The company’s super app is its uniqueness to gain competitiveness in the industry. The
Grab has successfully managed to transform the from common taxi booking app to the highly
diversified portfolio with business model that emphasizes on safety, convenience, social impact,
thereby manifesting the growth of the company. The report aims to discuss the key drivers of
innovation contributing in success of the company using suitable framework.
MAIN BODY
Key drivers of innovation
Innovation is the key to growth and success for every the organisation. In order to gain
competitiveness in the market the organisations tends to develop innovative strategy and
products to conquer the competition of the market (Yang, Qin and Moulaert, 2021). When the
Grab was started it was the taxi hailing app but with the growing entrepreneurship the company
obtained several innovations in order to capture largest market share. For innovation there are
some key drivers of innovation that force organisation to undergo into innovation process. For
the Grab to succeed in such short span of time the company has undergone several innovations
due to the below discussed drivers:
Technology: the advancement of technology is the key driver for every innovation in
organisation. As with the digitalisation there is rapid evaluation in the technology which lets the
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