This case study analyzes the policies, procedures, and market research plan of Grand Hotel Group and their impact on the company's marketing objectives and overall performance. It also provides guidelines for future projects and recommendations for implementing revised policies and practices.

BSBMKG607 Manage market research

Develop a market research plan, review the plan against Hotel Group's marketing objectives, negotiate with stakeholders, describe requirements for a consultant and create a selection criteria list, identify and contract a suitable consultant, describe project progress, conduct meetings with consultants and provide feedback, develop procedures to review project progress, review the usefulness of findings, assess project performance, prepare a report on the outcome of the research process.

A case study on Grand Hotel Group's policies, market research plan, and impact on marketing objectives with recommendations for improvement.

Case Study of Grand Hotel Group: Policies, Procedures, and Market Research Plan

This Leadership and Management case study assessment 2 discusses the different objectives of Mariana, steps to undertake a survey, organizing data, improving the current situation, and more. It emphasizes the importance of proper communication systems and training sessions for employees to bring in relevant modifications in the system of business operations while operating in the competitive market scenario.

Leadership and Management Case Study Assessment 2

This report assesses the risks that Coffeeville might face while expanding its business operations through the Lakes Entrance store. It includes the effectiveness of the risk management framework, scope of the risk management strategies, critical success factors, identification of internal and external stakeholders, and risk analysis. The report also includes an action plan to mitigate the risks.

Professional Development

Risk Management for Coffeeville Business Expansion

This literature review discusses the role of innovation in sustaining businesses in international markets. It covers topics such as user experience, identification of target users, workplace culture, and technological advancements.

Hartpury University and Hartpury College

Design and Creativity

Innovation and its role in sustaining businesses in international markets

Strategic Management

This report analyzes the micro and macro environmental factors that might influence the growth of Tim Hortons in the Australian markets. It includes SWOT and Porter's five force analysis, PESTEL of Australia's market environment, and more.

Business Development

Leadership Management

Global Business Environment Analysis of Tim Hortons

Analyse of Consumer Behaviour (pdf)

This report focuses on the different managerial approaches that might be undertaken by the Macville Company while making the business expansion. It also includes the identification of the different risks that are indulged with the undertakings of the organization and the effectiveness of the risk management framework.

Case Study of Grand Hotel Group: Policies, Procedures, and Market Research Plan

Leadership and Management Case Study Assessment 2lg...

Risk Management for Coffeeville Business Expansionlg...

Innovation and its role in sustaining businesses in international marketslg...

Global Business Environment Analysis of Tim Hortonslg...

Analyse of Consumer Behaviour (pdf)lg...

Risk Management for Macville Companylg...

Leadership and Management Case Study Assessment 2

Risk Management for Coffeeville Business Expansion

Innovation and its role in sustaining businesses in international markets

Global Business Environment Analysis of Tim Hortons

Analyse of Consumer Behaviour (pdf)

Risk Management for Macville Company