Grasp of Taste Cafe Business Plan Report

02 Individual Business
Plan Report

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Business Details..........................................................................................................................1
Location.......................................................................................................................................2
Market / Industry analysis...........................................................................................................3
Product/ Service description.......................................................................................................4
USP and Competitor analysis......................................................................................................5
Operations Plan...........................................................................................................................6
Risk and contingency plan..........................................................................................................7
Sales and Marketing Strategy......................................................................................................8
Financial and Funding Plans.......................................................................................................9
Management team – justifying your ability to lead and manage this venture..........................11
CONCLUSION..............................................................................................................................12
References:.....................................................................................................................................13

INTRODUCTION
Business plan is defined as the written document which explains in details how a business
usually a start up along with defining its objectives. The process in which the business
organisation is going to perform its operations to achieve the organisational goals and objectives
is also defined under business plan. In simple words it can be said that the business plan is the
written roadmap for the organisation from the standpoints of operational, financial and marketing
as well. The business plans are found as essential document as it is being used for both internal
as well as external audience of the organisation (Barrow, Barrow, and Brown, 2018). Before
starting a business, it is necessary to prepare business plan as it bring the effectiveness in the
business operations. At the initial stage, the business plan work for attracting the investors
towards the organisation which are found as really important for the business to start the
operations. A business involves several operations. Hence, it is necessary to be clear with the
actions and resources in order to perform the operations in n effective and efficient manner. This
report is based on a new start up of cafe named as Grasp of Taste. The major aim of preparing
this report is to develop a business plan which includes details of business, market analysis,
industry analysis, competitive analysis, product description, operations plan and many more.
TASK
Business Details
Grasp of taste is a cafe which is started on the sea corner in London. It is found as the
best place which is going to offer the best quality of food and beverages items which include
coffee, variety of fruit juices, sandwich, burger, pizza and many other snacks items. The owner
of this cafe is a single individual as it is a sole proprietorship organisation. The owner is the only
person to take any decision related to business operations and organisation. It is a small cafe
which involves 15-20 staff members in which 8 are serving people and others are supervisor,
leader and manager. The main objective of cafe is to offer the quality products to its customer
and retain them towards the organisation, so that they can earn high revenue in future which
leads to the higher profitability and sustainability along with growth and success of cafe in near
future (Moro Visconti, 2019). There are several operational machines are being used in the
organisation in order to save the time and manual efforts. Grasp of taste is famous for its view
and services which are being provided by the cafe to its customers. In order to attract the
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customers, the Grasp of Taste has decorated their cafe and sitting area of customers through the
green plants and flowers which provide an attractive look along with providing the better sitting
experience to its customers. As the cafe is performing it business operations on a small level, it
require small amount of capital to operate but at the initial level, it may require high amount of
capital as the organisation have to appoint staff members, purchase operating machines,
furniture, decoration material and many more.
The Grasp of Taste is found as the best place for the people who love coffee and mock
tail as it is providing a variety of coffee with different flavours and colourful mock tails as well.
The target customers of this cafe will be the people of young age as it has been found that the
young aged people mostly want to taste the new flavoured coffee and mock tails as well. Grasp
of Taste is also offering several snacks or food items which are made from the organic food
items. The management has also made an attractive menu which involves the list and pictures of
all the dishes which are being offered by the cafe (Che Rusli, 2020). The images which are
shown in the menu are really attractive which create craving in the customers to try all the
dishes.
Location
The location of Grasp of Taste cafe is found as very attractive as it is located on the sea
corner or sea beach i.e. Fulham Beach in London, England, United Kingdom. It is located on the
sea beach which also provides the look of natural beauty to their customers. People can sit in the
cafe and take the advantage of the natural beauty with their drinks or coffee. People especially
come to Seal Beach to see the sun rise and sun set and they can feel pleasure by sitting in the
cafe and look at sun set. It has been found that most of families also come on beach for a family
picnic. Hence, they can found the Grasp of Taste cafe as the best location to sit and enjoy the
family time as well (Muhd Khair and et. al., 2019). The location of respective cafe is far from
the city and it is peaceful places where people can just sit and feel relax with their food. Several
of people come on the beach after completing their working hours just to feel relax and chill. The
people can come in the Grasp of Taste cafe and enjoy the food with the soothing sound of waves
which basically relaxes the mind and body of individual. The location of Grasp of Taste is found
as much attractive as it can attract the higher number of customer because of its look and
location. The location of Grasp of Taste involves the look of natural beauty and most of people
visit the location to enjoy the sunrise and sunset.
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