Operating in the Great Barrier Reef

Running head: HOSPITALITY AND TOURISM
Operating in the Great Barrier Reef
Name of the Student:
Named for the university:
Author’s Note:

2OPERATING IN THE GREAT BARRIER REEF
One of the major travel destinations for the nature lovers and the adventure lovers is the
Great Barrier Reef. It consists of the beautiful and exciting coral reefs that offer a great marine
life attraction. Millions of tourists travel to the Great Barrier Reef every year to enjoy the nature
and marine life at its best. The Great Barrier Reef is one of the most valued and breathtaking
natural gifts of Australia. It consists of 3000 reef systems and many beautiful islands. One of
such island is the Whitsundays Island. It has a pristine and serene stretch of white sand. It is
beautifully adorned with its crystal clear water and the lush green rainforests
(Tourismwhitsundays.com.au 2018).
The business segment chosen is the recreation segmentation. This is one of the most
important sectors as people usually travel for some refreshments and recreations. So, it is of
utmost importance for the Whitsundays to provide a wide variety of refreshments and other
recreational activities. Scuba Doo, Reef seeing from the air, sail the reef, seawalker and many
other such breathtaking and adventurous experiences help in providing the tourists with a large
number of refreshing activities. Laws must also be enforced for the international travelers so that
they do not try activities like hunting the marine animals or any other creatures of the island.
Laws have to be enacted so that the international tourists do not plan to start any illegal business
like exporting crocodile skin or the other natural resources of the island (Lance 2016).
They must not use these recreational activities at the cost of harming the environment.
The location of the business is the Great Coral Reef of Australia and the island was chosen is the
Whitsundays Island. It usually provides a large number of marine life and other aquatic activities
that are greatly cherished by the tourists. The recreation can be a source of major economic
development for the local people. This is because the local people can be appointed as guides to
the tourists for the different water sports. There can be many cultural events as well where the