Green Banana Teabag Marketing Plan

Running Head: GREEN BANANA TEABAG MARKETING PLAN 1
GREEN BANANA TEABAG MARKETING PLAN
Name
Institutional Affiliation

GREEN BANANA TEABAG MARKETING PLAN 2
Executive summary
This report presents a marketing plan for green banana Teabag. It is divided into different
sections and subsections each detailing how the marketing of the product will be carried out. The
report begins with an introduction in which various aspects of the company and the brand are
analyzed. These aspects include the mission of the company and its objectives. It also analyzes
the market to which the brand and product belong. The report also presents a situation analysis
which is subdivided into the internal analysis, customer analysis, industry analysis, competitor
analysis and an analysis of suppliers. The report also discusses a swot analysis of the brand, the
objectives of the marketing as well as the anticipated results. The marketing strategy including
the targeted audience and the positioning of the brand is also analyzed. The marketing plan also
presents an analysis of the marketing mix elements. It also presents analyzes financial indicators
and concludes with the evaluation criteria for the marketing plan.

GREEN BANANA TEABAG MARKETING PLAN 3
Contents
Executive summary.........................................................................................................................2
Introduction......................................................................................................................................5
Situation Analysis............................................................................................................................5
Internal Analysis..........................................................................................................................6
Customer Analysis.......................................................................................................................6
Industry Analysis.........................................................................................................................7
Competitor Analysis....................................................................................................................7
Distribution and Supplier Analysis..............................................................................................7
SWOT Analysis...............................................................................................................................7
Marketing Objectives...................................................................................................................9
Marketing strategies.........................................................................................................................9
B2C Strategies..............................................................................................................................9
Social Media...........................................................................................................................10
Creative and engaging Contests.............................................................................................10
B2B Marketing strategies...........................................................................................................11
Niche Driven strategy.............................................................................................................11
Target Audiences....................................................................................................................11
Product positioning.................................................................................................................11
Decisions regarding marketing mix elements................................................................................12

GREEN BANANA TEABAG MARKETING PLAN 4
Objectives of the marketing mix elements.................................................................................12
Strategies and tactics for marketing mix elements.....................................................................12
Financial Indicators and Budgets...................................................................................................13
Evaluation criteria..........................................................................................................................14