Green Marketing: Challenges, Opportunities and Strategies

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Added on 2022/12/27

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This report explores the challenges, opportunities, and strategies of green marketing in the chemical industry, focusing on Johnson Matthey. It discusses the concept of green marketing, its importance, and the opportunities for the company. The report also examines the challenges faced by Johnson Matthey and provides strategies to overcome them. The research methodology and limitations are also discussed.

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Green Marketing: Challenges, Opportunities and Strategies

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