Influence of Artificial Intelligence in the growth and development organisation

Table of Contents
INTRODUCTION...........................................................................................................................1
Research aim...............................................................................................................................1
Research objectives.....................................................................................................................1
Research questions......................................................................................................................1
Scope of the research..................................................................................................................2
The rationale of research 2
TIME FRAME.................................................................................................................................3
LITERATURE REVIEW ...............................................................................................................5
METHODOLOGY..........................................................................................................................5
REFERENCES................................................................................................................................9

Title: Influence of Artificial Intelligence in the growth and development organisation. A
case of the study The Mandrake Hotel
INTRODUCTION
Competition within the business environment is increasing in an aggressive manner; this makes
entities to undertake the use of different technologies to ensure long term sustainability, growth
and development (Sánchez, Sánchez-Medina and Pellejero, 2020). Use of Artificial Intelligence
in the hospitality industry is increasing in a significant manner that is allowing organisations
within this sector to assure more growth. The present study will be conducted at The Mandrake
Hotel, which is offering high-quality accommodation services and facilities to customers. In this
research proposal, formative discussions have been conducted on research aim, objectives and
literature review. Along with this Gantt chart and methodology is also being discussed in this
report.
Research aim
“To analyse the influence of Artificial Intelligence (AI) upon growth and development
organisation.” A case of the study The Mandrake Hotel
Research objectives
 To determine the concept of Artificial Intelligence in the growth and development of the
company.
 To identify the ways through which hotels can increase their growth and development by
using AI.
 To explore the challenges that can be faced by hotels by implementing AI.
Research questions
 What is the concept of Artificial Intelligence in the growth and development of the
company?
 What are the ways through which hotels can increase their growth and development by
using AI?
 What are the challenges that can be faced by hotels by implementing AI?
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Scope of the research
Technology is evolving at a faster rate which is also increasing the development and growth of
an entity in an effective manner. It has been evaluated that Artificial Intelligence is offering
many benefits to organisations those who are operating their business services in the hospitality
sector. The present research is offering a wider scope to the entity through which they can have a
proper understanding of the use of artificial intelligence for company advancements. Further, this
has been determined that these research outcomes also aid the entity in assuring more brand
recognition in the respective market segment. Furthermore, it has been determined that present
study is going of cover influence of artificial intelligence on The Mandrake Hotel which is
conducting its business operations in hospitality industrial sector. In this data will be collected
from primary as well as secondary sources on the concept and influence of AL upon company
growth and development.
Rationale of research
The present report is based upon the influence of Artificial Intelligence upon growth and
development of organisation. The present topic offers a wide area of investigation through which
a researcher can gain knowledge and pieces of information related to the importance of artificial
intelligence upon company development. It has been evaluated that by undertaking present
research researcher can effectively enhance their future career growth while assuring maximum
advantages. It has been evaluated that modern business environment is inclusive of aggressive
competitive forces in order to assure more growth companies are taking use of AI in order to
enhance overall profitability and generate more competitive lead in market place. Hospitality
industry is one of the leading industrial sectors and AI is having significant impact upon this
sector. This research is conducted to fill the gap to identify AI importance of company and have
proper understanding of this topic. With the help of this research overall impact of AI upon
business organisation can be evaluated through which company can assure more growth and
profitability in respective market.
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