Green Marketing and Society: Benefits and Challenges

Marketing and society.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Thesis..........................................................................................................................................3
Anti Thesis..................................................................................................................................5
Synthesis ....................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Green marketing refers to the marketing where the companies follows more sustainable and eco
friendly products that are environmental friendly and are in the favour of the nature. It refers to
the advertising or developing a product by the company which is showing concern about nature
and are based on environmental sustainability. The companies can make sure that they are taking
full advantage of the sustainable processes that they are following in their production processes
in order to make their marketing and advertising activities more effective. The use of post
consumer recycled material that is used for product packaging, reduced emission associated with
a product's manufacturing process or other sustainable activities done by the company can be
taken into sustainable practises and will increase the brand reputation of the company in the
market (Noris and et. al., 2021, pp34). In context to grow bristols, is leading a movement for
smart urban farming which helps the company in farming organic products in the urban cities
under controlled environment. The controlled environment helps the company in growing all
type of products without using pesticides and without harming the environment at all all year. It
is important for the company to make sure that they are not harming the environment at all and
are providing freshly grown vegetables and fruits.
MAIN BODY
Thesis
As the company is providing greens to the consumers by applying a new technique of farming, it
will help the consumer in getting food which is pesticides free and is also fresh which provides
large number of health benefits to the consumers and is also making sure that the company is
providing best in class products to its customers the company is able to fulfil the demands of the
market of seasonal food items as well without using any harmful chemicals or anything else
which can harm the health of the consumers (Paas., 2019, pp 234.). The benefits that the
company is providing to its customers are very helpful for those who wants to go for vegetarian
diet or are looking for protein rich options that can replace meat. Some of the benefits are as
follows:
Health benefits: One of the major benefit that the innovative method of farming is providing is
the health benefit. The healthy eating habits of the consumers will enhance the physical as well