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Green Marketing Assignment

   

Added on  2021-05-30

7 Pages1283 Words177 Views
Running head: GREEN MARKETINGGREEN MARKETINGName of the StudentName of the UniversityAuthor Note

1GREEN MARKETINGTable of ContentsGreen Marketing..............................................................................................................................2Green Marketing and Sustainable Development.............................................................................2Examples of Green Marketing.........................................................................................................3Organizations embracing sustainable development and Green Marketing- Coca Cola..................3Ingredients...................................................................................................................................4Packaging and Manufacturing.....................................................................................................4Distribution..................................................................................................................................4Refrigeration................................................................................................................................5Recycling.....................................................................................................................................5

2GREEN MARKETINGGreen MarketingGreen marketing can be defined as the process of selling products and services based ontheir benefits which are concerned to the environment in nature. The product and the servicewhich may be sold are environmental friendly itself and thus for this reason they are consideredto be good for the consumption (Rettie, Burchell & Barnham, 2014). The environmental friendlyway in which the goods may be produced may comprise of the given ways:Not comprising of any toxic materials which may deplete the ozone layerNot making use of excessive packagingManufacturing in a sustainable fashionUsing renewable materials (Hasan, 2013).Designing in repairable manner so that the material which is used can be recycled.Green Marketing and Sustainable DevelopmentThe Green Marketing is a practice whereby the companies are committing their differentpractices thereby based to the sustainable development and corporate social responsibility. Intoday`s world, a large majority of the companies are committed towards sustainable businesspractices in order to make their products more attractive for the given audience of consumers(Brindley & Oxborrow, 2014). Furthermore, green marketing and sustainable practices also go along way in reducing the expenses of the firm. This is because the transportation, packaging, energy and water usage are considerablydecreased using the given system. According to KO, Hwang and Kim (2013), engaging in the

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