Individual Project on Green Purchasing
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Added on 2021-03-26
Individual Project on Green Purchasing
Added on 2021-03-26
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GREEN PURCHASING: INDIVIDUALPROJECTExecutive summary :·Company history (page 1)·Analysis of the sustainability of Patgonia (page 1-6)·Recommendations (page 7)·Conclusion (page 7)·References and citations (page 8)1
Company historyThe company was officially created in 1965 by Yvon Chouinard. Passionate of climbing since his childhood, the young American decided to create his own climbing speaks and swivels because the climbing material at the time was not resistant enough. Then he was travelling from beach to beach and mountain to mountain for surfing and climbing. He lived off the sale of his climbing material that he created in his trunk. In 1965, with hisnew associate, he created Chouinard Equipment and the manufacturing started to become industrial. At this time, he also opened his first store in Ventura, California, which is now the corporate office. Chouinard Equipment quickly became the main seller of climbing equipment in the United States. In 1972, the company was replaced by aluminum stoppers because peaks damaged cliffs creating cracks. This is how “clean climbing” was created. The same year the company launched some solid and innovativeoutdoor sport products designed around a rugby shirt that Yvon bought for climbing during his travel in Scotland. After looking for new materials for his product, Yvon with help of his wife created Capilene and Synchilla: two textiles who are supple, stay warm and dry very fast. In the 80’s, while travelling, Yvon started to understand and be sensitive to the growing ecological crisis. In 1986, Patagonia committed to redistribute 10% of its benefits every year to NGO working for the preservation of the environment. In 1994, after the first sustainable audit of Patagonia, the company understood that the nylon and the polyester (made of petrol) were not the most pollutant, but in fact, the cotton, a natural fiber, had a catastrophic impact on the environment. So, the company decided that, from 1996 they will use only 100% biological cotton for their products. Nowadays, far from the greenwashing of some organizations, Patagonia keeps trying to encourage activism. In 2002, the father of Patagonia, Yvon Chouinard created a federation called “1% for the planet”. This federation regroups companies that are engaged for the preservation and will distribute 1% of their turnover to environmental associations.Even now Patagonia is selling typical outwear like jeans, shirts or T-shirts, the main products of Patagonia stay outdoor/sport equipment and clothes. Their products are known to be good quality, functional and comfortable.2
Analysis of the sustainability of PatagoniaGovernance: I think that sustainability and environmental care is a part of what Patagonia is. We saw that even in 1972, Yvon took some risk by drastically reducing his production of peaks to replace it by aluminum stoppers because of the negative impact on cliffs. Aware from a long time now, about the environmental crisis, the company has followed since more than 40 years his engagements for the sustainability of the planet. We can find many examples of these long term engagements. Now that Patagonia is pretty well established on the market and has pretty good visibility, in addition to trying tofind sustainable solutions and options in every company’s processes and sectors, the company can share its ideas, engagements and encourage activism to peoples who share its values, not only its customers.For the infrastructures, in 2020, the company used 100% of renewable electricity in the US and 76% in the world.Patagonia has offices, stores and distributions centered on the world but the footprint of their own establishment represents only 3% of the global supply chain footprint. Indeed, the huge majority of the production is created by locals which the company is not proprietary, so it has less control than for its own locals. But the company said that “they prefer to sweep in front of their own door before sweeping in front of others’.”Social impact: Workers: The Company has been seen for a long time as unusual and one of the best work environments centered on culture.https://youtu.be/cnWw55rhIxsSince 1984, Patagonia don’t used individual offices, and has a cafeteria with only biological foods and beverages. It’s also at this time that the company opened the GreatPacific Child Development Center, the firstcompany’s day care. Patagoniahas kept this“enterprise culture”, the company invests more than $1 million every day for day care forits collaborators.https://youtu.be/4gxhUbPp1yUAlso according to the web site glassdoor.fr, Patagonia is rated 4, 3/5 for its working environment. This grade is based on data from 273 reviews written by employees. The web site Moralscore.fr gives Patagonia a 65, which is the 2nd highest in the textile industry, and a B grade for its salary and working condition.3
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