Grill and Chill: A Traditional Home-Style Restaurant Business Plan Report

002 Individual
business plan report

Executive Summary
The classic home style restaurant will have 86 seats and will serve family-style meals and
service. There's roasted chicken, pot roast, steaks, and pork chops on the menu, as well as
standard hamburgers, wraps, and big salads. The restaurant will provide specific alternatives
such as healthier foods and smaller quantities for the kid’s menu. David and John Wright will
run the restaurant as a family business. They have over 25 years of combined expertise in the
restaurant and dining sector. The Wright will lease a 3400 square foot facility in West Road
Shopping Mall, a pre-existing retail center in Bristol, UK. Previously, the facility was rented as
an Italian restaurant. Regardless of the fact that the premises was formerly used as a restaurant,
the prior tenant eliminated the most of the furniture, fixtures, and apparatus that must be
substituted. Additional renovations will be required to upgrade the laboratories and improve
table space in the dining environment (Agim, 2021). The tablecloths will be blue and checkered,
with wooden center chairs. Dinner tables will be surrounded by wooden chairs with cushioned
seats.
Sales predictions imply 1700 clients each week, for a weekly sales total present in very small
amount which is over 19,728 or £1,028,000 per year. This corresponds to around 302 per square
foot in yearly sales, putting typical home restaurants on the map as a very desired idea for
ownership in a table service industry where 200 to 325 per square feet is regarded fairly lucrative
and hence a decent investment. Total beginning expenditures will be 363,000, with the owner
contributing 174,000 and the remainder covered by a planned bank loan.
The Grill and Chill restaurant will be a fascinating restaurant that combines an unusual
environment with superb and unique food. The goal is to provide not just a wonderful food
variety, but also prompt and quality service - customer pleasure is our number one priority. The
restaurant will serve a mature and diversified people, couples and singles, kids with their
different preferences (Alves, 2022). Two characteristics were shared by the top 10 restaurants in
Bristol city: snug, trendy decor and moderately priced, locally tailored meals. Only one of them
provided typical home-style cuisine. The majority of them were in Queen Square. Our rivals are
on the correct track, but only the 'Grill and Chill' restaurant is founded on thorough market
research in the local market.

Contents
Executive Summary.........................................................................................................................2
BUSINESS DETAILS.....................................................................................................................4
LOCATION.....................................................................................................................................4
MARKET / INDUSTRY ANALYSIS............................................................................................4
PRODUCT / SERVICE DESCRIPTION........................................................................................5
USP AND COMPETITOR ANALYSIS.........................................................................................6
OPERATION PLAN.......................................................................................................................6
RISK AND CONTINGENCY PLANS...........................................................................................7
SALES AND MARKETING STRATEGY.....................................................................................8
FINANCE AND FUNDING PLANS............................................................................................10
MANAGEMENT TEAM..............................................................................................................11
REFERENCES..............................................................................................................................12

BUSINESS DETAILS
The name of the restaurant is Grill and Chill which is located in the Bristol City, UK. In
West Road Shopping Center, Bristol City, at 7950 Camp Bowie West Blvd., there will be a
traditional home-style restaurant. David and John Wright will be the sole owners and operators
of the eatery. From pot roast and mashed potatoes to burger melts and vanilla ice cream, the
eatery will provide a selection of traditional home-style favorites. Traditional Home-Style
Restaurant will be set up as a sole proprietorship, with Jeff Wright, doing business as Traditional
Home-Style Restaurant, as the only owner and operator. Traditional Home-Style Restaurant is
officially registered in Bristol, a state that values communal property.
Traditional Home-Style Restaurant will operate various shifts every day of the week for
lunch and supper. Schedules will be written by David. In order to keep a constant labor cost
control, the schedules will be constructed in a way that will provide the capacity to raise or
reduce hourly labor in accordance with sales volume. High quality prepared goods will be
adequately accessible to fulfill requests during peak business hours if proper labeling and
rotation processes are combined with appropriate storage facilities. During off-peak business
hours, replenishment and continued preparation will still be done (Atah, 2020). The arrangement
of the restaurant, which includes the dining area, kitchen, and service line, has been created with
efficiency and adaptability in mind to handle changes in customer traffic and peak mealtimes.
Ordering, receiving, and keeping enough inventory to satisfy production needs will be Jeff
Wright's responsibility. In order to maintain freshness, order schedules for perishable goods will
be staggered, with numerous orders placed each week. Less frequent orders for typical groceries
and supplies will be placed in accordance with a pre-set timetable and available storage.
Administrative System of the Restaurant:
The Wrights must keep up with daily monetary outlays because they have a small crew.
With these daily administrative reports, a POS system will be of great use to them:
Daily Cash Management - Every day, real cash and credit card deposits will be compared against
sales and revenues recorded by the POS system. The daily maximum for acceptable over/under
sums will be £5.00. Management will immediately undertake an audit to account for
discrepancies that are higher than £5.00. For accuracy, monthly totals will be compared to real

P&L statements. Receipts from credit cards, debit cards, and cash will all be put in a savings
account (Babb, 2022).
Purchasing Payables/Records - Daily invoices and credits will be processed and recorded by a
part-time bookkeeper. There will be easy access to reports that list all cash, cheque, and accounts
have check signing power for the general operating account.
Prime Cost Report on Weekends - Every week, Jeff Wright will provide a report that details the
gross profit margin following the deduction of labor and cost of products sold from sales
revenue. This kind of restaurant's prime cost is anticipated to be between 60% and 650%.
The most accurate indicator of management's ability to run the restaurant is proper control of the
prime cost.
Processing of payroll - Payroll checks will be delivered every two months. In order to prepare for
transfer to the payroll system, Jeff Wright will run reports from the time & attendance system,
make the required corrections, and prepare. A payroll processing service will handle the
processing of payroll.
LOCATION
Located in the Benbrook neighbourhood of Fort Worth, Bristol’s West Roads Shopping
Mall is a retail strip center where the 3,400 square foot restaurant will be situated. At the junction
of Camp Bowie and Cherry Road, the restaurant is situated in a densely populated
neighbourhood. The 2010 U.K. Census Report indicates that Benbrook, a suburb of Fort Worth,
Bristol city, has a population of over 51,000 people payable transactions (Borg, 2021). The
bookkeeper will create check disbursements. The general manager will
. Single-family and multi-family dwellings make up the majority of the nearby residential
population. The average household makes £46,532. The eatery will be in a strip mall near the
bustling crossroads of Cherry and Camp Bowie roads. With easy access to Interstate 30 (less
than 12 mile south) and placed on the intersection's "going home side" (Western
Corner). They will be advertised on the West Roads Shopping Plaza as well as above the
entrance.

MARKET / INDUSTRY ANALYSIS
The restaurant sector is massive and diverse: Sales in the restaurant sector are anticipated to
reach £580.1 billion in 2010, up 2.5 percent from 2009. According to projections, restaurant
revenues will reach £604 billion in 2011 and account for 4% of the nation's GDP. In 2011, it is
anticipated that the restaurant sector's entire economic effect would surpass £1.7 trillion. More
than 130 million individuals will use foodservice on an average day in UK in 2010. In 2010,
£184.2 billion was spent at full-service restaurants (Carroll, 2021). 2010 saw a rise in both snack
and non-alcoholic beverage bar sales to £24.7 billion and sales at limited-service restaurants to
$164.8 billion. (From the National Restaurant Association)
The UK restaurant business employs over 480,000 people and generates approximately £400
billion in yearly revenue. McDonald's, YUM! Brands (KFC, Pizza Hut, Taco Bell), and Darden
Restaurants are among the major corporations (Olive Garden, Red Lobster). The sector is
severely fragmented: the top 50 businesses control just 20% of the market. (First Investigation)
Full-service restaurants (FSR) and limited-service dining establishments (QSR); cafeterias;
buffets; snack bars; and non-alcoholic beverage bars comprise the business. (First Investigation).
PRODUCT / SERVICE DESCRIPTION
Along with vegetarian meals, a variety of snacks and juices are offered as a supplement. A
crucial aspect to notice is that customers are able to blend their selections of components,
expanding the combination of goods to provide consumers uniqueness. They select fresh and
nutritious organic vegetarian ingredients for customers to pick from. The goal is to offer a
distinctive and tranquil eating experience that feels like home. Providing menu options made
with high-quality ingredients at competitive pricing will help us achieve this aim, and also
taking care of the employees and customers' welfare by treating everyone with respect and
decency, just as people would at home (Dang, 2019). Provide the kind and welcoming service
that patrons would expect from a family-style restaurant to create a relaxed, comfortable
atmosphere that will satisfy them and encourage repeat business. In Fort Worth, Bristol City, at
7950 Camp Bowie West Blvd., there will be a traditional home-style restaurant. David and John
Wright will be the sole owners and operators of the eatery. From pot roast and mashed potatoes
to burger melts and vanilla ice cream, the eatery will provide a selection of traditional home-style
favorites.