Groc_Friend: An Online Grocery Application for Australian Market

Running head: IDEA GENERATION
IDEA GENERATION
Name of the Student
Name of the University
Author Note

1IDEA GENERATION
Introduction
The e-commerce industry has not taken the Australian food retail market by storm and
therefore, it has become comparatively important for the different entrepreneurs to take an
opportunity of this and come out with an idea which will benefit the different consumers and
allow the idea generator to earn a large amount of profits (Anantadjaya, 2013). The report will be
outlining one such idea of a grocery application which will allow the consumers to view the
different grocery items being offered by the different supermarkets and allow them to make
purchases based on the cheapest offers as well as the stores nearest to the customer. Free delivery
among a designated checkout purchase will also be allowed. Hence, in lieu of this, the market
problem will be discussed which will then be followed by the benefits of the business idea to the
customers. Moreover, the proposed business model and the critical success factors with respect
to the idea will also be identified. This shall be followed by the feasibility plan which shall assess
whether the idea will be successful or not.
Market problem
The Australian grocery market is highly competitive in nature. There exists a presence of
various grocery retail stores in the country where cut throat competition exists and they
continuously engage in price wars which makes the situation very difficult for the different
consumers as they tend to get confused as to which retail store they need to purchase their
product from. Moreover, as the working population of Australia has been increasing due to the
expansion of various multinational companies and diverse workforce, more expatriates have
been coming to Australia to settle down (Boons & Lüdeke-Freund, 2013). These expatriates have
a tight work schedule whereby they cannot take out time to visit the different grocery stores to
fulfill their daily shopping needs. Moreover, they also do not get adequate time to visit these

2IDEA GENERATION
stores and understand which stores are offering the most discount and the best products. Hence,
the given app Groc_Friend will provide the different consumers with adequate information about
the different grocery retail stores which are the closest to them and also help them to make orders
directly from the application (Brigham & Houston, 2013). As the life of the consumers have
become quite hectic in nature, this application will be assisting the different consumers and
helping them to ensure that they are being able to have an access to the best product quality, with
the best product prices and the best offers. Moreover, as the different expatriates are new to the
country, this will also save them from any fraudulent activities which might take place.
Along with the popular supermarkets, different local stores can also offer their goods on
the application and thereby ensure that the customers are presented with a wide number of
options (Zott, Amit & Massa, 2011). This way the grocery stores will just be a click away for the
consumers and they can make use of the application available on Android as well iOS domains
in order to ensure that fresh grocery is being delivered at their doorsteps.
Benefits of the business idea
The benefits of the Groc_Friend application will be as follows:
1. Shopping convenience: The Groc_Friend application will allow the different consumers
to ensure that the have convenience while making the different purchases. This is because
the orders can be easily made through the online application without actually having to
visit the stores. This saves the time as well as money of the different shoppers (Chan, He
& Wang, 2013). Moreover, it also helps them to shop as per their needs and not rely
solely on fast foods.

3IDEA GENERATION
2. Good offers: The application provides good offers to the different consumers. Due to the
high cut throat competition which is present in the business environment, the different
retail stores tend to come up with various offers which can be availed through the
application by the different customers (Nilsson et al., 2015). These offers will allow the
different customers to save considerable costs and get the same product at the best price
available.
3. Unified approach: The different customers will have an access to the different stores on
the same application. In this manner, the customers will be able to check out all the offers
available in a single domain which will then permit the best product purchase at the best
price which is available.
4. Easy delivery: The customers will be able to have an access to an easy delivery option
which shall allow the customers to get the products which they have purchased, delivered
to the convenience of their homes.
5. Avoidance of long queues: Moreover, with the help of this, they will not be required to
waste long hours in the queues (Christensen et al., 2016). This shall save time as well as
energy.
6. Equal Opportunity to the sellers as well: Additionally, the application will also allow the
different sellers an opportunity to sell on equal grounds to the different consumers
(Chwolka & Raith, 2013).
7. Rising opportunity for local stores as well: Lastly, as the application will also be a
platform for the different local stores to sell their products, this will serve as a rising
opportunity for the different local shops as well and allow them to compete with the
international brands.