Group Presentation of a Written Business Plan

Title
GROUP PRESENTATION OF A WRITTEN BUSINESS PLAN

Table of content
 Business overview
 Products and services
 Market audit
 Target market
 Marketing plan
 Management team
 Financial plan
 Conclusion
 References

Business overview
Nike is consider as one of the leading company is sportswear sector as it is providing
high quality products which is according to the value of customers. Nike is an
American company which was developed in year 1964. This company is offering its
products and services form many year which is significant in developing strong
relationship with customers. This company consist of designing, developing as well
as manufacturing of products in order to meet with the expectation or requirement of
customers.

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Mission Statement: Make every effort to expand potential of humans Vision
Statement: To bring innovation and inspiration to every athlete in the world.
Nike stands to be one of the world's largest supplier of apparels and shoes.
They also manufacture a number of sports equipment. They have been growing
gradually since day and at present there are more than 75000 employees in
company. The brand value company have been increasing rapidly. Nike was
also ranked at 89th position in 2018 in the list of fortune 500. the name Nike
comes from the name of a Greek goddess of victory.

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Products and services
NIKE, a well known brand which is named for Greek goddess of the victory, is the
best and number apparel and shows company all over the world. The company
mainly designs, create, as well as sells range of products to their customers around
the globe. There products mainly help the players in order to play basketball, football,
soccer along with running, men's as well as women's training and exercise and other
sort of sports.

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MARKET AUDIT
Marketing audit is defined as systematic, comprehensive, analysis, evaluation as well
as interpretation of business environment that is both external and internal
environment. In addition to this, it also consist of analysis of marketing objectives,
goals, principles, strategies that help in gaining insight about issues as well as
opportunities which has a direct impact on marketing performance in a positive and
effective manner.