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Strategic Management Of Nike Inc | Assignment

   

Added on  2019-09-26

17 Pages3690 Words307 Views
STRATEGIC MANAGEMENT ANALYSIS

Table of ContentsIntroduction......................................................................................................................................1Section 1..........................................................................................................................................1Section 2..........................................................................................................................................4Scenarios and Industry Analysis..................................................................................................4Section 3..........................................................................................................................................8Evaluation of Nike’s resources and capabilities by utilizing the value chain framework...........8Section 4........................................................................................................................................10Conclusion.....................................................................................................................................13References......................................................................................................................................141

IntroductionNike Inc. is considered as a famous American multinational organization which is engaged in thedevelopment, production, design, and global marketing or sales of footwear, equipment, services,apparel, and other accessories. In this paper, strategic management of Nike Inc. is analyzed underthe light of its different competitive and strategic capabilities. This gives us significantinformation about the strategic management and capabilities of the organization to compete withits present competitors. It was incorporated during 1967 under the laws of the State of Oregon.Nike Inc. is considered the world largest seller of apparel and athletic footwear. The organizationnot only sells its product by using retail accounts but also by e-commerce or internet websites. Itwas founded as Blue Ribbon Sports Company by Phil Knight and Bill Bowerman. After sometime, the organization takes its name from Nike, the Greek goddess of victory. The organizationhas an excellent brand image in the global markets. It is known for its high quality and effectiveproducts. Apart from producing sportswear and equipment, the organization also managesdifferent retail stores under the name of Niketown. It operates under different brands such asNike Pro, Nike+, Air Force 1, Nike Skateboarding, and Air Max. These brands make it popularall over the world.Section 1 Nike Inc. mainly believes in providing differentiated product portfolio with a focus or moreaffordability and accessibility. The innovation strategy of the organization is highly appreciable.The below mentioned are the vision and mission statement of the organization:Mission2

The official mission statement of the Nike is "to bring innovation and inspiration to every athletein the world." The organization believes that everyone is an athlete. According to the view ofBill Bowerman "everyone who has a body, is athlete". The mission statement of the organizationrepresents its strategic goal of reaching out to the global apparel, sports shoes, and equipmentmarket (Distelhorst, 2016). The below mentioned are some important concepts which arefocused on the Mission statement of the Nike:InnovationEvery athlete in the worldInspirationAs a growing and famous producer of sports shoes, equipment, and apparel, Nike Inc. motivates and inspires people to create a winner mindset. It is covered under the inspiration component of its vision statement. The slogan of Nike Inc. "Just Do It" shows this inspirational motive. On the other hand, the mission statement of the organization also considers innovation (https://www.thebalance.com/nike-mission-statement-4068545). This mission component of the organization is applied through the new strategy of continuous improvement of products by using innovative technologies. Apart from this "every athlete in the world" component of its mission statement pushes it to target every people around the world. So, the athletic shoes of the organization are mainly designed to attract and satisfy a large number of people around the whole world.VisionIt can be said that till now the organization has not published its official vision statement.However, the vision statement of the organization towards its corporate social responsibility is an3

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