Group Project

This group project has two components which I will order separately The first part will be power point presentation with 20 slides and the second part will be report of 5000 words which has to be divide by 5 people Also we have to consider why it went bankrupt in the UK and why it is successful in other countries The slides should have pictures related to the information on the slide Our chosen is TOYS R US I order already the group presentation the order number is B31021Please consider that the both are connected

Group project

Contents
INTRODUCTION...........................................................................................................................3
Leadership........................................................................................................................................3
Characteristics of leader of Toys R us.........................................................................................5
Personality traits..........................................................................................................................7
REFERENCES..............................................................................................................................10

INTRODUCTION
Leadership
Leadership is the process of motivating a group of people or individuals to focus over
gaining a common goal. Leadership plays vital role in the organization’s success such as it
supports leaders to motivate their followers to put higher level of efforts in the workplace
through their string relation with the human resource managers (Nawaz and Khan_ PhD, 2016).
It is one of the prime functions of the manager that helps in maximizing efficiency as well as
gaining goals. So, it is important for the managers to have all traits of a leader then they can be
ideal leader for the staff in the company. There is various type of leadership theories that adapts
by leaders in the company. Leadership theories explains individuals how and why only fewer
people become a successful leader. Such kind theories always focus on the characteristics of the
leader, but there are several theories that attempts to determine the behaviours which individuals
can adapt to enhance their own leadership capabilities in dynamic situations. However,
leadership styles and leadership theories keep big difference from each other such as leadership
theory is a type of discipline that focus on what makes person a successful leader and what they
do. While leadership style always focuses on traits and behaviours of the leader. Toy’s ‘R’ Us is
an international clothing, toy and baby product retailer company which offers it’s product
services across the world. In this company, HR professionals perform significant role in the
company they support company to make it’s business globalized in the business market.
company posses’ several segments of products like toys, clothing, baby products and video
games. HR managers have adopted different leadership style in order to make business
successful in its sector and expand it’s business activities across the global. Leadership theories
are mentioned below as follows:
Situational leadership theory
Choosing leadership theory means pick the right leadership style for the right person. It is
proposed by Blanchard and Hersey in order to bring understanding in leaders that how to act at
different places with different leadership styles. The main goal of the situational leadership is to
access own strengths, skills and level of maturity in being self-directed in the form of gaining
goal. This leadership theory encompasses four type leadership styles i.e. coaching, directing,
supporting and delegating. HR professionals of Toys ‘R’ Us company adapts this leadership style
as well in the company to deal with current situation. For example, it has faced huge financial
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loss in their business due to covid-19 pandemic and it also brings employees dissatisfaction in
the business. due to this HR managers plans to implement some new strategies so that company
can recover it’s loss. To implement strategies, it is essential for the managers of Toy’s ‘R’ Us
company to stay motivated staff in the workplace. So, HR professionals follows situational
leadership theory in the company to become good leaders and brings acceptances in individuals
for the new working environment in the company (Foti and et.al., 2017). With the support of
situational leadership theory, leaders adapts coaching leadership style and organize skills and
development class for the staff so that individual can learn how to use digital platform for selling
product and services in effective manner. Due to covid-19 all MNC’s have become digitalized
because most of the people avoids to go out for buying something in the pandemic period. So,
they prefer to buy products from online platform. Coaching leadership style supports HR
managers to train it’s staff and improves their working efficiency in the business market (Fiaz,
Su and Saqib, 2017). While delegating leadership style is another leadership style of situational
leadership which is adopted by HR manager to delegate different tasks among staff accordingly
their expertise so that each gives their best performance. HR also adapts supportive leadership
style in the task completing situation because there were several staff who were facing issues
while dealing with complex tasks. In that state HR helps them to figure out issues and makes
them more efficient for the job. Thus, different leadership styles of situational leadership theory
have adopted by HR managers to deal with current situation so that Toy’s ‘R’ Us can gain
maximum profitable results in the business.
Democratic leadership
Democratic leadership is known as participative or shared leadership that is one of the
most common and popular leadership styles because it plays effective role when leaders works
with highly professional and experienced workforce. It is another one of the most effective
theory that have adopted by HR professionals in Toys ‘R’ Us company. This leadership theory
believes in leading motivation in number of staff then company can achieve it’s all proposed
goal within timeframe (Thompson and Glasø, 2018). This leadership theory has only one specific
leadership style that is democratic leadership style which must entail up with different factors
such as competence, creative, courage, honesty, intelligence and fairness. HR managers of the
Toys ‘R’ Us company involves all staff members in the decision-making process so that they can
understand individual’s aspect regarding proposed decision and HR listens them intently as a
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good democratic leader. Thus, managers make individuals feel that they are valuable part of the
business. In addition, HR managers as democratic leader also support employees to resolve their
conflicts issues which are facing while working in a team during pandemic period, so that all one
can up to scale up efforts in the team and achieves common goal of the business before deadline
(Al Khajeh, 2018). Open communication is another feature of the democratic leaders which
builds strong relation between upper management and staff. HR managers have provided open
communication facility to the staff so that they can direct communicate with HR management
regarding their salary issues and work pressure issues. Thus, this leadership theory supports HR
professionals of the Toys ‘R’ Us company to become good democratic leader and brings positive
outcomes on workforce working that directly reflects over company’s performance in the
business market.
Characteristics of leader of Toys R us
In the regards to characteristics of leader of Toys R us it is found that he posses several
abilities or characteristics that has made his company able to accomplish goals. There are 2 main
pillars of success of every organization such as leader and manager. Superior manager as a leader
have some characteristics that can also make him, his followers and company able to take
advantages of external opportunities.
Responsible for leading followers: It is one of the main abilities of characteristic of leader of
this company. This characteristic of leading followers helps employees in reducing errors,
improving performance and overall productivity of the company. Nowadays, managers and
employers do not prefer to take responsibility because of fear of failure and work load but leader
or superior manager of this company takes responsibility seriously and lead, direct and guide his
followers. Leader also makes employees aware about their own skills and weaknesses and when
employees get right direction on which path they have to go then it makes them feel valued and
help them out in improving overall performance (Yasir and Mohamad, 2016). This characteristic
makes Toys R us company in increasing customers experience by providing them qualitative
products and services.
Ability to influence: Nowadays some employees take undue advantages of benefits and they try
to rule and also do not abide rules of companies and work as per their own convenience. So, in
this situation, there is requirement of having a leader that have an ability or characteristic of
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influencing others and employees. An effective ability to influence employees is beneficial for
company. Employees abide all rules and follow all guidelines when leader influence them and
make them aware about reasons as well as importance of doing this. In this regard, it is identified
that leader of Toys R US company has an ability of making employees aware about importance
of all those things that are right (Edelman and van Knippenberg, 2018). This ability also makes
leaders able in making employees understand that what is right and what is wrong for them and
company as well. By influencing employees, leaders can get work done from employees in an
effective and timely manner. This ability reduces chances of arguments and conflicts between
employees and leaders. Some people view this word in a negative manner and they believe that
people can influence people for bad conducts only but this word can be viewed in a positive
manner. Influencing means convincing people through logical and in emotional manner and it
can also be viewed as inspiration in regards to effective leader. So, it can be said that influence is
quite different than manipulation and it can be seen in positive manner by which leader of this
company encourage his employees for doing right works in a timely manner that leads to
business success.
Communication: In this regards it can be said that an effective leader and effective
communication are intertwined. Communication skills is not limited to exchange information but
it means transmitting information to employees in a way that can help them out in using
information in an effective manner. For better communication leader of this company make use
of accurate and clear information and it is the reason it reduces chances of miscommunication
among them. An effective leader who posses this skill are more likely to focus on active listening
rather than giving commands and providing information only. They try to understand needs and
meaning of information and views of employees while communicating with them. It helps them
out in taking better decision and also in solving critical problems (Caldwell and Hayes, 2016).
Effectiveness and ability to communicate and active listening across organization directly
affect success of business strategy. It is found that this company has an effective and better
culture and organization structure and ability to communicate in an effective manner by leader is
the main key of it that improves business culture. It also allows employees in exchanging
information or flow of information. It can also be said that an effective communication is directly
associated and proportional with influencing ability. Leader who possess effective
communication ability are more likely to influence and encourage employees of doing work
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according to the given direction. So, overall it can be said that this characteristic of leader leads
to business success and has also made employees able in completing work (Rayis, 2020).
Self awareness: It is a more inwardly focused skill and self awareness is paramount for
leadership. In this context it can be said that for encouraging others and motivating others leaders
require having self awareness and self motivation characteristic. Until leader does not have self
confidence and self awareness they cannot motivate others (Adiguzel, 2019). The better leaders
understand themselves the more effective they can be and can encourage employees towards
performing tasks and accomplishing goals. If leader has self motivation, self awareness and
confidence then only other views them as an effective leader and then only employees bind their
rules and work as per their given direction. There are some aspects of understanding more about
us and all aspects have been completed by leader and this characteristic has made them able to
influence employees without arguments. This also makes them able to improve working
environment where employees of all stages can work effectively. So, it can be said that one
characteristic is associated with several other characteristics and can have several positive
outcomes. With having self awareness and knowing more about themselves leader of this
company focuses on improving their skills that can help him out in the future for making their
company competitive. It is found that the main aim of this Toys R Us Company is to take
competitive advantage by increasing customers experience and it can only be possible when it
provides unique features of products. Leader tries his best in encouraging employees for bringing
innovation and performing functions in a right manner.
On the basis of above discussed characteristics it can be said that these are main reasons of
company’s success and business development.
Personality traits
The human personality is considered to be complex and colourful thing from eccentric and
introverted to boisterous and bold. personality have reflection for person distinctive patterns
regarding thinking, feeling and behaving. This will derive up of mixture of innate disposition
and inclination along environmental factors and experiences. personality will change over
lifetimes with core personality trait tending to remain consistent during adulthood.
There are countless characteristics combining the infinite number of ways trying up to have
classification over personalities. On the other hand, Trait is defined as proper description in
terms such as outgoing, short tempered, generous and all relative traits. trait can be defined as
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statable characterises causing person depicting response in certain ways always constant
regardless to many situations. The theory designated identify and measure individual’s
personality characterise defined as trait theory. trait theory approach has to focus on personality
differences between individuals. Traits are building block for personality relatively way of
thinking and behaving with description and compare and constant person with other.
Psychologists have developed a variety of ways to define and organize the span of personality
traits. but personality can be sliced with different ways as some of frequently measured and
psychologist on their own.
There are different types of personality trait theories analysing the individuals common and
unique experiences for interacting the inherit potential for shaping up personality. Most of the
personality theories are groups into four classes such as Trait, Psychoanalytical, social learning
and humanistic. These theoretical approaches are differently marked up in way of forming up
the structure of personality in proper manner.
Traits theory
This is considered as the dimension or scales on the basis of which personality is described.
Many of the Psychologist are working in the area of trait theory are concerned with
determination of basic traits providing up meaningful description of personality. As per the
personality traits theory are centred up in identifying specific traits that make up the human
personality to comprehend better difference between individuals. Major level of theorist who
have given information regarding trait theory are Hans Eysenck looking at three dimension of
personality such as extroversion- introversions, emotional stability and neuroticism and
psychoticism.
Psychoanalytic Perspective
This type of personality has paid emphasis on early childhood experience with importance
and unconscious mind. This perspective has believed on the things which are hidden in the
unconscious minds revealing up through number of different ways through dreams, free
association and slips of tongue. Alfred Adler have believed with core motive behind the
personality involving striving for superiority and desire to overcome challenges closer towards
self-realization.
Humanistic perspective
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The personality is looking up major focus on the psychological growth, free will, and
personal awareness. this is looking over positive human nature and centred over individual’s
potentiality. Major level of theories has been given up by their Abraham Maslow who are
motivating the individuals with hierarchy of needs. These needs are looking centred approach on
things such as esteems and self-actualization.
Social cognitive perspective
The social cognitive perspective of personality has paid up major emphasis on the
importance of observational learning, self-efficacy, situation influences and cognitive processes
in better manner. Major theorist for the social cognitive perspective is Alberts Bandura have
paid major emphasis on social learning and learning through observation. The theory has major
emphasis on the role of conscious thoughts including up self-efficacy with own belief and
abilities.
The major issue faced by the Toy ‘R’Us have lacked up vision, ambitions and incentive to
changes. The company have promptly failed up in taking away the competitions with giants
Amazon ad Walmart’s. The former leader of the toy industry, Toys R Us filed for Chapter 11
bankruptcy in September after years of slipping sales and mounting debt. The leader have failed
to adapts and innovates as the business world is going goals and games are converting more
online but Toy ‘R’ us have failed to adjust in that.
Leader have failed to keep up the differ changes as company have lost the momentum to
stay ahead in technology. On the other hand, competitors are embracing technology and
innovation s with adopting over changing preferences and buying up new habit for generations.
On the other hand, leader of the company has the need to looking into the major leadership
aspect such as honesty, openness and decisiveness helping the company to bring out major
development comporting with change. But the company is facing up the major issue from
management myopia where Toys R us is believed to look into centre for industries.
Management myopia making employee to have hide in facts and figures form upper
managements with an attempt protecting themselves being laid off. Trust goes up in both ways
when it has lost or make up shut in business. On the other hand, leader are manipulating there
customer surveys which are considered to be serving as important performance metrics to the
customer relationship management. This will derive up of mixture of innate disposition and
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inclination along environmental factors and experiences. Personality will change over lifetimes
with core personality trait tending to remain consistent during adulthood.
There are many important lessons which are hereby have need to taken up as lesson from
the companies. it is important for leader to make proper improvement in internals cultivation.
leader should develop the trait over enriching up internal pool talents to do the things differently.
On the other hand leader should develop a traits over nurturing the candidates for competing up
in the todays fast paces environments and ever change demand for customer.
BUSINESS STRATEGIES
There are many factors playing up the major roles in regards to the rise of the toy
business Toy R Us in the worldwide renown. Among the important element playing major role in
marketing contributed exceptionally through period of greater success and humbling defeat for
business. Toy R united states handle to realize one the efficient company formulas offering
somethings with consistent market. Company is successful organization operating in other
countries in the retail sector. They have created up a good level of brand image and reputation in
the market. Besides, the cultures within creating the firm positive.
On the Toys business is offering constantly kids excited to every doll, action figure, bicycle
or basketball that adults will adoring over present wrapper and lodge. Unfortunately, there
formula for success for toys R us is not simple as gift wrapping or gift giving. The company is
recognising with bottom lines marketing up success and failure marketing strategies and efforts.
The company have been the successful organization operating in other countries in the retail
sector in successful manner. This have help out in creating up good brand images and reputation
in markets. There are have been application of different strategies used by the company to be
successful in the competitive business environment in successful manner. The company have
there number of existing stores all around the world taking up around 25% of the market share of
Toy industry
The company is taking up away the different level of commitments helping out organization
in reaching different podcast. the different settlements strategies of company are such as –
Communication up the vision on regular basis as company have taken up the leader who
have empowered the employees showing them large destination and journey. This makes the
employee very well motivated in performing up different task and making proper attainments of
goals. Leader have been comparing up the vison and performances along with making up proper
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communication to team members. this is helpful in showing up success of leader along with
creating up positive cultures as well
Delegation and empowerment have been another important strategy lead by business for
creating up sense of bond in leader along with trust among different team members in proper
manner. On the other hand, leader is allowing up the staff to take proper reorganization regarding
self-worth. This have makes up leader to get into larger responsibility completely changing
context of organization in better manner.
Committed to growth as the leader of the Toy R Us is developing up proper commitment to
growth perspective in business. Leader are working in proper manner to increase major
interaction and training to employee to gain up new skill and knowledge. In this way continuous
growth of employee and leader tends to achieve in business. There has been proper setting of
network regarding staff which are needed to be proper monitored for their growth and
development. There has been major identification of weak areas which are needed to improves.
the leader is sharing up different knowledge and experiences with employees. This will be
resulted in creating the stronger bond or build connection between them.
Moreover the company is looking to have the constant innovations with multitude ranges in
term of toys to make increase up in sales and attain the reputes status. The company have
invented up with different feature of toys such as Disney Frozen, Barbie, My Little Pony,
Monster High, Doc McStuffins, Disney Princesses, Hot Wheels, LEGO, Transformers, Mine
craft and Teenage Mutant Ninja Turtles.Leader have dealing with employee acting as mentor and
coach developing the different skills for fulfilling the goals as well. So, this have led up in
establishing differ foundations in strong leadership skill in Toy R Us responding towards owns
as well as organizational growth. On the other hand, company is dealing up with both tangible
and intangible services gaining up utmost trust form the customer in better manner. The
company is paying up the major focus on having concrete or tile flooring better for bottom lines
along with rows lauding out next to each other. This is part of competitive strategy for company.
The leader is looking as the focus in improving employee performances and remaining
proper engagements in performance. This has leader to find out in different business skills and
capabilities for team in according manner. In addition to that’s leader will be successful in
gaining the own skills as well as effecting the guided team. This have built up in sense of
motivations resulted in accomplishing goals turning out the Toy R Us as successful in market for
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the longer term. Due to the firm leading images of the toy company, customer is considered to
be every much loyal and company strategy are knowing the better tactics to keep their customer
interested by showing up major efficiency in technology. Value chain activities of the globally
retailed store helping in supporting the current strategy.
Unfortunately, the bankruptcy incident has lead the firm to lost its competitive advantage
strategies, competitive edge and uniqueness in term of product differentiation. The firm is facing
up the major economic challenges constantly accusing the Wal-Mart, Amazon and Target for the
intense competition. The issue of bankruptcy has led to mismanagement in store location in
effective manner due to the long term debts situation and mismanagement of finances rather
filing with bankruptcy. In addition, there firm have developed the marketing strategy focussing
on identifying the unique selling propositions. The company is directly depended on the
management ability to communicate identified unique selling propositions. The company is
continuously evaluating brand quality of business ensuring up long term survivals increasingly
complex and competitive customer market segment in better manner. This can be done through
evaluating differ brand equity components such as brand awareness, brand association, loyalist
and perceives quality.
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Reasons for downfall in UK and success in other countries
Toy R Us have been founded in the years 1948 as the furniture store alertly shifted in the
focus on entirely to toys store. The company have developed with 866 stores in USA and shifted
to more than 750 international location. At the first glance, the company is suffering from low
sales, not enough foot traffic and toys do not appeal children for digital ages. The firm is losing
up its sales to high level of competition from Amazon, Target, and Walmart. Amazon offers the
convenience of online shopping with very fast shipping that eliminates the wait time associated
with shopping online.
In the year 2017 March, 2017 old business have announced itself as bankrupt and would
call for quit in the busines. This have been identified end of era for store looking at the lock for
toy industry and make toy shopping as a part of seasonal treats into the regular family outing.
first the firm have faced the level of competition from Japan where the country has started up to
revolutionize in economy by producing up the inexpensive toys such as tin robots, cars and
stuffed animals. The company is celery dominating its retail category driving out from its
competitions out of business.
The firm is facing up the major level of challenges over the years with rise in
ecommerce’s, change up in toy states, transferring of private hands form year 2005. In addition,
the new kid on block. nowadays the children are downloading the apps in30 sec to distort their
faces make them to look as spidermen. on the other hand, present are going to be more tech
related such as virtual reality handset. This is point where the company have filed to meet
company demands. on the other hand, digital handset have been the ecosystems with opportunity
as well as challenges looking retailer in spotting in fashions. Hence the Toys R Us failed to get
into there.
At the tie of toys, brand loyalty is considered of manufacture. The market is looking tint
other market on and offline fiercely price competitive. Hamleys, Woolworths and Hawkins
Bazaar all suffered from the onslaught of internet shopping, plus the discounters and
supermarkets before them, but Toys R Us didn't learn from their example. Even in the clearance
trying out the things around, they have been undercut with discounters and big brands ad
entertainer. there is need to make efforts to capitalize the emerging online markets, Toy R Us
have signed in 10-year deals with Amazon for its sole supplier of toys.
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The story of Toy R Us should have gone in different manner happening with prime
opportunity for retailer in grasping the online retail from early stage and make proper utilization
with early stage to continues to grow. Amazon have term for contract allowed with other
companies to sell in marketplace. On the other hand, Amazon have broken up term of contracts
allowed other companies selling toys in marketplace.
On the other hand, group are losing the growing competition from the rival big box
retailers and emerging online market. this have aimed up to grow business in the international
arms and expansion into new markets. The expansion has funded with numerous efforts which
are refinances its huge debt pile efforts.
On the other hand, UK have expressed the major concerns to get into the potential drop in
consumer spending due to the Brexit vote. This have ultimately defined as raising up fear in
these factors as showing in perspective getting up in margin grew thinner and thinner. the
company will be adapting different plans which are necessary to mitigate the negative effects o
votes leaving European union with specific plans and acted upon.
Suppliers have US arms began with reducing the shipments to retailer overs fear with falling
into bankruptcy. This came ahead of the crucial Christmas trading period where Toys R Us
makes nearly half of its yearly revenue
There has been heft debt file, which is costing hundred million a year also nearing in
maturity, ramping up pressure to reassure suppliers and investors it could survive. There has
been major restructuring which have cause up the negative impact. Through this point, its UK
stores were to supposed to have remained unaffected by the ruling, it acted as another nail in the
retailer’s coffin both in the UK and the US.
There has been confusion around bankruptcy meant to look over confusion around
bankruptcy meant avoided with store during the Christmas shopping, confused when it will be
opens not able to return the product. This is essentiality discredited as Toys R Us financial woes
due to market conditions instead pointing to serious fundamental falling. Additionally, the
market has remained steady in toys & games growing 16.8 per cent over the last five years. there
is public offering helping out quash for retailer debt problems paying the rise of its of its 64,000
staff seems a near desperate attempt to reassure the public and investors.
Fears company is troubles up in US which is hindering up higher operations. In the UK
confirmed are conformed with suppliers halting the deliveries in the UK. There have been
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overwhelming majority from vendors which are back online and shipping. The company is
continuing to have work with small number of other ensuring customer shopping with
confidences. Coming at the beginning of the Christmas shopping season, many of the most
popular lines came under threat of unavailability. There has been lack of imagination as the
children are looking to give out keeping the customer happy to be less functionals and more
tends.
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