Market Potentiality of Grove Juice in India: PEST and Porter Analysis

Running head: INTERNATIONAL MARKETING
International marketing
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1INTERNATIONAL MARKETING
Executive summary
The aim of this report is to discuss about the market potentiality of doing business in India for
Grove Juice. In this report, the PEST analysis is being done to identify the major external market
factors of doing business in India. It is identified that huge population of India will help Grove
Juice to have more market opportunities. In addition, the competitive factors of doing business in
India are also being identified using the Porter five forces analysis. This report concluded that
joint venture strategy will be the most effective market entry strategy for Grove Juice in
operating in India. In addition, the elements of marketing mix are also discussed in this report,
which will further complement Grove Juice in enhancing the business in the Indian market.

2INTERNATIONAL MARKETING
Table of Contents
Introduction......................................................................................................................................3
PEST analysis..................................................................................................................................4
Political........................................................................................................................................4
Economic.....................................................................................................................................4
Social...........................................................................................................................................5
Technology..................................................................................................................................6
Porter five forces..............................................................................................................................6
Marketing objectives.......................................................................................................................9
Identification of the target market.................................................................................................10
Demographic segmentation.......................................................................................................10
Geographic segmentation..........................................................................................................11
Behavioral segmentation...........................................................................................................11
Targeting strategy..........................................................................................................................11
Positioning strategy.......................................................................................................................12
Recommended entry strategy........................................................................................................12
Marketing mix strategies...............................................................................................................13
Product.......................................................................................................................................13
Price...........................................................................................................................................13
Place...........................................................................................................................................14

3INTERNATIONAL MARKETING
Promotion..................................................................................................................................14
Conclusion.....................................................................................................................................15
Reference.......................................................................................................................................16