Foreign Market Entry Strategy of Daily Juice in India

Running head: INTERNATIONAL MARKETING
International marketing
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1INTERNATIONAL MARKETING
Executive summary
The aim of this report is to discuss about the foreign market entry strategy of Daily Juice. India is
being selected as the host country for Daily Juice. This report determines the market potentiality
of India from different aspects. In addition, some of the challenges as well as a few opportunities
to be gained by Daily Juice are also being discussed in this report. Effective targeting and
segmentation strategies are also being discussed in this report along with analyzing the ideal
entry mode choice for them. This report concludes with a number of strategic recommendations
that will help Daily Juice to have effective market operation in India.

2INTERNATIONAL MARKETING
Table of Contents
Introduction......................................................................................................................................3
Country profile.................................................................................................................................3
Competitive analysis........................................................................................................................4
Market scenario...........................................................................................................................5
Competing brands in the market..................................................................................................6
Cultural aspects in Indian market....................................................................................................7
Consumer’s attitudes.......................................................................................................................9
Segmentation strategy....................................................................................................................10
Targeting strategies........................................................................................................................10
Market entry strategy.....................................................................................................................11
Market expansion strategy.........................................................................................................11
Conclusion.....................................................................................................................................12
Recommendations..........................................................................................................................13
Reference.......................................................................................................................................15

3INTERNATIONAL MARKETING
Introduction
Entering in the foreign market is one of the major considerations for the contemporary
business organizations due to the reason that competition in the existing domestic market is
rapidly increasing along with the reduction in the profitability of the companies (Gnizy, Baker
and Grinstein 2014). Thus, it is becoming more important for the business organizations to
consider the foreign markets in order to lower the dependency on the domestic market and
enhance the global market share and revenue. However, entering in the foreign market is having
different advantages and disadvantages for the organizations and these factors should be
effectively determined prior to the entry in the new host country.
This report will discuss about the potentiality of Daily Juice of Australia in entering in
the foreign market. Daily Juice is one of the leading local juice brands in the Australian market
and is 100 percent Australian grown brand. They were founded in 1989 and are a well known
brand in the Australian juice market. Currently they are having number of products in the juice
category ranging from orange juice to apple and mixed fruit. They are also offering vegetable
juices as well. Thus, with the growth in demand for the authentic juices over the carbonated
drinks in the recent time, it will be a huge potentiality for Daily Juice to enter in the foreign
market.
Country profile
India is selected as the chosen country for Daily Juice to enter and start their foreign
business. India is chosen due to the reason that it is the country with having highest rate of
economic growth in the world. According to the report, the current growth rate of India is
standing at 7.1 percent, which is the highest in the world. This is denoting that market growth