The Importance of Heritage and Cultural Tourism

This assignment explores the significance of heritage and cultural tourism in the United Kingdom. It begins by discussing the value of cultural and heritage sites and the growth and development of the tourism industry. The report then delves into tourism management, ownership models, interpretation methods, security measures, decoration techniques, and concludes with a comprehensive analysis of the topic.

HERITAGE

Table of Contents
Table of Contents.....................................................................................................................2
Introduction.............................................................................................................................3
Task 1......................................................................................................................................3
1.1 The growth and development of the heritage and cultural industry............................................3
1.2 Potential conflicts in the conservation of heritage and cultural resources...................................4
Task 2......................................................................................................................................6
2.1 The Purpose of Heritage and Cultural attractions in meeting the needs of different customers.. .6
Task 3......................................................................................................................................8
3.1 The impact of different types of ownership on the management of heritage and cultural
industry. ..........................................................................................................................................8
3.2 Roles and responsibilities of organizations in the heritage and cultural industry. .......................9
Task 4......................................................................................................................................9
4.1 The methods and media used for interpretation within the heritage and cultural industry for
tourist..............................................................................................................................................9
Conclusion.............................................................................................................................10
References.............................................................................................................................12

Introduction
Heritage is the inheritance of different kinds of objects with lots of historical importance
with cultural attachment with the people of a society which gives other people the specific idea
about society. Tourism industry has expanded its territory day by day throughout the world. As a
part of tourism industry, the Heritage of a country has become one of the most important places
for any country to make all the tourists from different parts of the world attracted towards the
country to visit. In United Kingdom, tourism industry is flourishing day by day. As a part of a
developed country with a large collection of different kinds of Heritages, United Kingdom has
become one of the most popular tourist spots all over the world. People from different parts of
the world are coming to visit United Kingdom for the purpose of understanding the culture of
different countries of the world where the British Empire has their province in the past.
Numerous numbers of histories and incidents make the country very much special to the tourists
of different parts of the world to know about the Heritage of United Kingdom. In this report, the
influence of Heritage in the tourism industry of United Kingdom has been discussed thoroughly.
The linkage between these two factors has been established efficiently for better understanding
about the influence of Heritage in improving the tourism industry of United Kingdom.
Task 1
1.1 The growth and development of the heritage and cultural industry.
For the establishment of tourism industry in United Kingdom, the establishment and proper
maintenance of The Heritage sites can give the country and excellent chances of having more
and more visitors in United Kingdom as a part of the tourism industry. These maintenance and
establishment procedures will give United Kingdom an excellent opportunity to properly
understand established the tourism industry of United Kingdom with the highest level of success.
UNESCO has given recognition about 29 heritage sites in UK which is equally attractive and of
archeologically and culturally valuable. There are a lot of different steps that can be considered
and implemented for the development and maintenance of the heritage and cultural industry of
UK (Lew, 2008). Heritage and cultural tourism sectors has proved to be of a significant factor to
bring positive change in both economic, social and cultural sectors in many countries. Hence, it
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has developed and expressed itself to be one of the world’s biggest business industries. A poster
showing the growth and development of heritage and cultural industry of UK is posted below:
The growth and development of the heritage is need to be discussed in the following manner are
as-
 1. Attractiveness- In this it can be said that the heritage and culture of the UK is very
attractive. It can be understood better with the help of example are as Frontiers of Roman
Empire is very famous and it is known as the Forts of the modern Germany. This kind of
the sites has become the major key source of the attraction for the public. Industrial
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landscape is another factor which attract in the large manner it is inclusive of the various
attractive public buildings, railways etc.
 Natural- there are various kinds of the natural factor which is helpful in relation to attract
the large number of the tourist there are differed landscape and coastlines, national aprk
and forest this kind of the places attract the tourist in the large manner. The beautiful
natural views always attract the person and this kind of the paces are major contribution
in the development of tourism sector.
 Cultural heritage- In this there are various kinds of the culture sites which is having its
own significance and value in the eyes of the tourist. It can be known as that the tower of
London is the sign of power this kind of the paces becomes the major source of attraction
for the tourist.
1.2 Potential conflicts in the conservation of heritage and cultural resources.
Tourism is a complex and wonderful business industry in every aspect that can be considered
like government, financial, societal and environmental etc. It has undoubtedly a positive impact
on natural and cultural convention. Barcelona, the capital of Catalonia in Spain is one of the most
beautiful tourist places in the entire world. Venice, a northeastern city of Italy is also a big tourist
place in the world. There are some potential conflicts among the cultural resources in the
conservation of heritage of Barcelona & Venice just as like every other historic city are found.
Here is a description below:
Lack of presentation of heritage and cultural places:
The absence of presentation of places is the most common and prospective conflict. The
government or any other real owner cannot give proper idea about the places of Barcelona and
Venice because of this reason (Singh, 2008). That is why; proper concentration on tourists or
local public cannot be given, despite having many attractive tourist places. The city of Barcelona
and Venice lag behind in the tourist industry for this cause greatly.
Contempt of the right and interest of the tourist and visitors:
The cultural preparation, politics, information, events are really badly affected because of the
individual attention of the crowd public, the native and local level and even the property holders.
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Misinterpretation of physical attributes:
It may be the case that someone might show the misinterpretation of physical attributes or may
present unsuitable interpretation and performance about the culture and heritage. If that is the
case, then, tourists might think that it is very thin idea about this particular site.
Poor planning and use of land:
Lack of planning and usage of land may give rise to some conflicts between the tourism industry
and cultural heritage.
Conservation threats against growth:
Any type of threats from any source or cause is harmful of the development of any business
organization. As the business organization tends to grow having more tourist coming to the sites,
it can be proved as a threat to the cultural heritage. These threats make a conflict between the
tourist industry and heritage sites.
Brown field sites vs. green field sites:
The business organization may present brown field and green field sometimes but incidentally
cannot give the assessment of artistic. It is also a definitive cause of conflict of the growth of
tourism.
Lack of new technology and innovation:
In this world of innovation and technology, it is obligatory for any business organization to use
the latest affordable modern technological elements of rational use in the business. Otherwise, it
is impossible to improve this tourism industry.
Lack of consultation:
Tourism industry needs great consultancy services in order to attract the tourists. Any failure to
consult the tourists about the effectiveness of places may affect and hamper the tourism
industry’s further development. It is important for the tourist to have a proper consultancy
service.
Fewer asses to the new technology:
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Another important factor that contributes to the conflicts in tourism business in Barcelona and
Venice is the fewer asses of the new technology.
Equitable treatment in respect of gender and geographic coverage:
The authority of tourism industry Barcelona and Venice needs to ensure the appropriate
balancing of gender and geographic coverage for different visitors. They have this great potential
field to make a significant change in their social and economic environment.
Task 2
2.1 The Purpose of Heritage and Cultural attractions in meeting the needs of different
customers.
The sites of Heritage and cultural importance are very much valuable for any country. This
sector creates opportunity to earn revenue and glory. That is why; the government of every
country including the UK and also other public and private organization should focus a careful
view in this sector (Agnew, & Demas, 2004). The maximum amount of visitors and tourists that
the UK gets because of the different heritage, cultural and historical sites like The British and
Victoria &Albert Museum. These are the kind of places that meets the needs of the tourists in
many different ways. Here is a concise description below:
Education:
For gaining knowledge because of many different personal and academic purposes, most of the
visitors visit these places. Now a days, these places are introduced and used for the education in
different higher studies. British and Victoria&Albert Museum also arrange many other
educational projects and programs like drama, signs, labels, and thematic stories etc. in order to
uphold the history of the museum.
Research:
Research is also the reason for some visitors to come and visit these historical places. For
example, in order to research about different newer scientific innovation and advancements like
robot and laser harp etc. many visitors visit the science museum (McMaster, 2008). They are also
permitted sometimes to perform some experiments. Not only the scientists, but also the general
people are also allowed to visit this museum.
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Recreation:
In the busy modern machinelike life, these visits can be a source of great pastime and recreation.
A visit to the different historical and cultural sites may give this service along with other
services.
Entertainment:
Men, women, children and everyone are keen to visit the places Historical and cultural
importance. This places most often have great natural beauty which is a great source of
entertainment as well.
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Task 3
Covered under the leaflet.
3.1 Impact of the different
types of ownership on
the management of
heritage and cultural
and heritage.
Nowadays, tourism is one of
the most popular and
profitable business. The
ownership of different
organizations is taken by
different private and public
organization. The Heritage and
cultural organization are
mainly non profitable
organization and basically
operated by the government of
a country. It is mainly operated
to preserve the traditional
Assets of a country. So the
importance of different types
of ownership in managing
cultural and heritage industry
are explained below:
Political:
Most of the steps related to
preserve the traditional assets
are taken by the government.
Government organized
 These are the positive
impacts of different
ownership but there are
also some negative
impacts too. The
economic sectors can
be greatly affected by
the completion among
the different
organization. In this
cases, private
organization will be
greatly affected and
also no competitive
advantage will be got
by them because
government
organization or not
willing to earn profits
from this heritage and
cultural sites. Public
organization will just
keep conservation of
The Heritage and
cultural sites. But on
the other hand, private
organizations use
different types of
In the UK there are various
public organization, voluntary
bodies and legal bodies as
well as non legal bodies in this
it can be said that the historical
building and commission for
England is come under the
non-governmental
organization. This kind of the
paces are responsible for
preserving the many kinds of
the historical landscape. In this
the National trust is taking
various initiative in order to
develop and preserving the
beauty of the building, differed
arts, pictures and any other
area which is essential in
aspect to maintaining the
natural beauty for attract the
tourist in the large manner.
They also play the major role
in order to preserving the life
of the animal and plant this
kind of the activities are the
major source in order to attract
the number of the tourist. In
this it can be said that the
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different projects and hair
expertise from home and
abroad for the improvement of
the heritage sites. So, people
get the higher assess and get
scope of learning at low cost
by control of public
organization.
Institutional:
Sometimes the Heritage and
cultural organization can be
controlled by private Institute
and their success is notable.
They also get support from the
government to keep the
database of cultural heritage.
Collaboration:
Public and private organization
work together collaborates for
the improvement and
development of Heritage and
cultural sites (Favier, 2008).
For this reason, different
public and private organization
organize different
rehabilitation projects in
different level.

modern technology for
protecting heritage
because they have a
tendency of making
profit from these sites.
3.2 Roles and responsibilities
of organizations in the
heritage and cultural
industry.
There are some rules and
responsibilities of
organizations in the Heritage
and cultural industry. Some of
them are described below:
 For protecting the
history of United
Kingdom British and
Victoria&Albert
Museum preserve
different media. As an
example, they have
some video and audio
songs which are
preserved in the
museum for protecting
their heritage.
 Different cultural and
sports equipment are
preserved in the
museum and also the
government is giving the
major funding so that beauty
of the pace can eb maintained
as compare to the private
bodies. In this manner it can be
said that there are various
kinds of the organizational
bodies who plays the major
role in various sector such are
as repair, maintenance and
preserving the beauty of the
nature so that number of the
tourist can able to attract with
this kind of the location. These
kinds of the changes are being
able to bring revolutionary
success in the industry. With
the help of the technology the
modernization can be
improved their services and
timely information can be
given to their potential visitors.
This kind of the organization
has to maintain the differed
advisory and legislative rules
and regulation in order to
maintain the important of the
culture heritage.
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achievements of
different sports and
cultural functions are
also preserved as
history of United
Kingdom so that those
histories can be
remained in the mind
of people.
 There are almost
460000 items of
English literature
preserved in British
Museum so that the
visitors can know about
the history of United
Kingdom.
 UK Royal museum
also take some actions
to protect the nature of
United Kingdom.
Different types of
activities arranged
frequently to make you
clean and natural.
 For increasing tourist
sites about the country
and around the country,
this to museum
authority has taken
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some necessary
actions.
Task 4
4.1 The methods and media used for interpretation within the heritage and cultural
industry for tourist.
The interpretation plays the major role in relation to become the essential part of the culture and
heritage. For interpreting the Heritage and cultural industry for tourist there are different media
and methods. To interpret tourist demand, Victoria&Albert Museum and British Museum arts
maintain some methods and media and they follow all those methods and media property within
the organization (Hamilton, 2008). Some of these are described below to evaluate the method of
British and Victoria&Albert museum.
In this it can be said that the number of the visitors and student daily come to visit the Royal
academy and British museum. Here the lot of student come over to gain the knowledge. The
more number of research also come to obtain the depth research about the particular things. With
the help of this real historical background can be known. In this manner the personal and non
personal media plays the effective role in order to know the relevant facts of the history and
culture. Those kinds of the guide need to be appointed who can able to make effective
coordination with the foreign client and he should have proper knowledge so that he is able to
give the proper answer of the historical questions.
With the help of the modern technology such are as social media, net can able to provide the
good source of information to the tourist. This kind of the academy also having the online
present so that more number of the person can have the idea about the things I their own
language. In this manner it can be true to said that the thematic presentation approach si need to
be developed.
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The trails are also one of the effective method which is largely used by the British and Royal
Academy. In this the booklets and other printed material is need to be pass to the visitors so that
they can have the knowledge about the depth cultural history of the UK.
With the help of the liver performance in the manner of light shows also helpful in relation to
gathering the attraction of the large number of the customers. With the help of this kidn of the
things the used to take the more interest to visit such place and can able to get the proper
knowledge about the history of such location.
Taking care methods:
Taking care of the Heritage and cultural places as well as the tourists is important methods to
preserve teacher said cultural sites and also to attract they are tourists.
Technological method:
British and Victoria&Albert museum used different modern technologies to preserve and protect
their assets properly. Because the museums have a lot of different traditional assets of the
country which we are the Heritage of the country and that is why those should be protected.
Advertisement method:
The organizations advertise indifferent about their assets and Heritage and cultural sites to attract
and also to make the Tourists about them and that is why the tourists can be informed about the
traditional assets by the help those advertisement for visiting that place. So advertisement is very
important in Heritage and cultural industry.
Security method:
There are so many old and traditional assets of the country are preserved in the Heritage
organization and that is why high Security is must to protect those assets. Those assets can be
lost by some greedy and dishonest person without proper security. In British Museum, there is a
strict and high security system to protect those assets.
Decoration method:
There are so many important and old traditional assets are kept in the Heritage organization. So,
it is very important to decorate them properly so that they will be preserved properly (Pettet,
2005). In British and royal museum, their assets are well decorated to preserve them properly.
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Management:
Proper management of tourist places is very important to protect and improve them properly.
Without proper management the Heritage and cultural sites can be destroyed or damaged in
future. So, Proper management is vital to protect those sites.
Conclusion
At present world, demand of tourism Organizations increasing day by day. Travelers are also
increasing day by day in the world and they travel in different places of the word for many
purposes. It's a good source of Recreation and helps to gather tourists from different countries to
the historical sites. It is also an important way of gathering knowledge and that is why students
also visit those traditional sites for their educational purposes. The Heritage and cultural places
are also play a vital role to upload a country's culture, tradition, history and ethical norms.
Different visitors visit different Heritage and cultural places for their equation or gathering
knowledge all over the world. The Heritage and Cultural tourist industries of United Kingdom
are illustrated with example in this report. At the first part of this report, the value of cultural and
heritage sites and the importance of growth and development of tourism industry have been
discussed. In the middle part of the report, tourism management and different types of ownership
of culture and heritage organizations and their responsibility and rights are also discussed.
Different methods and their uses for interpretation in Heritage and cultural industry for the
tourist have been also evaluated at the last part of the report.
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References
Lew, Alan A. (2008). Long Tail Tourism: New geographies for marketing niche tourism
products
Singh, L. K. (2008). "Issues in Tourism Industry". Fundamental of Tourism and Travel. Delhi.
Agnew, Neville and Demas, Martha (2004). Principles for the Conservation of Heritage Sites in
McMaster, B. (2008) Supporting Excellence in the Arts. Department for Culture, Media and
Sport.
Favier, Jean; Gold & Spices (2008), the rise of commerce in the middle ages, Holmes & Meier
Pub
Hamilton, M. S., (2008). Globalization: A Critical Introduction. 2nd ed. Palgrave Macmillan.
Pettet, B. G. (2005). Company Law. Pearson Education. p. 151. Reading the above, makes it
possible to forget that the shareholders are the owners of the company.
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