Growth Opportunities and Ansoff Matrix for New London Cafe

Planning for growth

Table of Contents
INTRODUCTION ..........................................................................................................................3
Growth Opportunities present to a New London cafe discuss what things the business should
consider when expanding ...........................................................................................................3
Explanation of Ansoff matrix and their pros and cons ..............................................................4
Sources of funds present with the New London cafe..................................................................6
Exit plan option present with the company.................................................................................7
Business plan of New London Cafe...........................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Small and medium enterprise is related to those represent which does not have more than
250 employees and has not huge turnover. These organisation has need for growth of their
business in the market to in creases their turnover. There are many opportunities are present in
the national and international markets which grab these organisations to achieve the growth in
their business (De Satgé and Watson, 2018). There are many natural disasters hit the world very
badly which becomes threat for the organisations such as covid outbreak but now this outbreak
opens man opportunities in the market for business organisations. The company which is chosen
here is New London cafe. This report states different opportunities present in the market for the
growth of company. The detailed explanation of the Ansoff matrix are stated in their report.
There are different source of funds are present for the company in market are stated in this
report. It also contains the exit plan and the business plan of the company.
Growth Opportunities present to a New London cafe discuss what things the business should consider
when expanding
There are many opportunities are present in the market which helps the business to achieve great
growth in their business. One of the most important threat which all the business of united kingdom faces
in their business is Brexit. Under this scenario , the united kingdom terminates all their trade agreements
with the European Union and the companies which operates their business in European nations faces.
There are opportunities are open in the international market related to the healthy and hygienic food due
to the number of diseases spread in environment. New London cafe can grab these opportunities and
earns huge revenues.
Factors which business considers while expanding their business
There are some factors which the management of New London cafe considers while
expansing their business in American markets. These factors has impact the business in both aspect
negative and positive and the brief discussion related to these are given below.
Political
It is related to those factors which impact the business by the influence of political back
ground of the country which the New London cafe has to considers in their expansion.

 Pros :- The political background of the United states is favourable for the business due to
their business
 Cons :- There are some policies which the government develops to restricts the united
kingdom companies in the country.
Economic
It refers to those factors which influence the business of the organisation from the
economic background of the country such as economic slow down and economic stability of the
country.(Degarege and Lovelock, 2019)
 Pros :-The condition of the global economy is badly affected by the Covid outbreak but
now the condition in United kingdom start improving and become favourable for
business.
 Cons :- The economic condition of the United kingdom is negatively affected by the Brexit
which impact the business negatively while expansing their business.
Social
It refers to those factors which is related to the belief, tradition and social aspects of the
country which impact the business negatively or positively.
 Pros :- There are no tradition in the United states which restricts any business activities.
All the traditions and beliefs promotes the business.
 Cons :- If the company failed to delivered the services which promotes the social aspects of the
country their product become unsuccessful in the market.
Technology
It is related to those factors which impacts the business very strongly because the
customers needs new and advance technology in their experience.
 Pros :- The level of technology in America is very impressive, all the companies uses
modern technology for their business so it impact positively on companies.
 Cons :- If the company fails to use the new and advanced technology in their business, it is not
able to achieve the competitive advantage from the industry.
Explanation of Ansoff matrix and their pros and cons
Ansoff matrix was developed by the great mathematician and management expert H. Igor Ansoff.
The min objective of the to developed this matrix is to aware the business organisation about the different
strategies which the companies used in their expansion process. The ansoff matrix is also called growth