Growth Opportunities and Strategies for RGB Communications

Workflow

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
TASK1.............................................................................................................................................4
Identify the growth opportunities with pros and cons. ...............................................................4
TASK2.............................................................................................................................................6
Opportunities for growth through applying Ansoff's growth vector matrix...............................6
TASK3.............................................................................................................................................8
Potential source of funding and their availability in business, along with discussion of merits
or demerits of each source. .......................................................................................................8
TASK4.............................................................................................................................................9
Succession and exit options for small business with their pros and cons...................................9
TASK5...........................................................................................................................................10
Business plan to Grow in the market........................................................................................10
CONCLUSION .............................................................................................................................14
REFERENCES:.............................................................................................................................15
Books and Journals:..................................................................................................................15

INTRODUCTION
To achieve the set objectives and goals of an organisation it is important for an
individual to make a proper plan and follow the plan to achieve them in a very effective manner.
Planing is act as an important factor for every organisation. Without planning the different
business activities cannot be perform in a proper manner. These plans and strategies help the
company to stand in the market for a long period of time(Bovens and et. al., 2019) (. SME's play
a very important role in developing the economic condition of a country and with the help of
planing and strategies they are able to gain then market share in a very effective manner. The
following report is based on RGB communications which are specialized in offering technical
audiovisual product. The company provide their services within the UK. This report also give the
information about the Ansoff's matrix with their pros and cons. Furthermore discussion will be
based on the many sources of the funds available to develop a business with their merits and
demerits and along with this different exit and succession will also be covered.
MAIN BODY
TASK1
Identify the growth opportunities with pros and cons.
Different things need to be considered when an organisation looking forward to expand
their business in the competitive market. Specific framework is required by the small and
medium enterprises in this competitive environment in order to gain growth opportunities from
the market. In relation to RGB Communication, the company use the Porter’ generic strategy
method to expand the business all over the globe and to enhance the market growth. The model
is discussed below:-
Porter’s generic strategy
This strategy is used by the organization not only in identifying the competitive
advantage for the business but also help in determining the direction for the company. As the
RGB Communication has captured the good market within the UK they have a great chance to
grow their business all over the globe(Celesti and et.al., 2020). This strategy involves the
followings things:-