Growth Opportunities, Ansoff's Growth Matrix, Funding Sources, Exit Strategies, and Business Plan for Desklib

This report discusses various factors that are a part of business entity, including growth opportunities and formulations, Ansoff's growth matrix, funding sources, exit strategies, and business plan for Desklib, an online library for study material with solved assignments, essays, dissertation, etc.

Unit 42- Questions

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Growth opportunities and formulations.......................................................................................3
Ansoff’s growth matrix................................................................................................................4
Funding and its sources...............................................................................................................6
Exit Strategies..............................................................................................................................7
Business plan...............................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
The business ideology as well as speculations are all brought about by the onset of dealing with
circumstances. The report deals with various factors that are a part of business entity.
MAIN BODY
Growth opportunities and formulations
Growth is one of the prominent aspect of every organisation. Without growth reorganization
cannot move ahead in terms of development and therefore the objectives that are in regard to the
organisations are stipulated in such a way that the internal as well as the external factors are
identified to be the contributors of growth (Ritter and Lettl, 2018). In order to identify the growth
prospects of every organisation swot analysis is designed and that is brought about by various
evaluations of the organisational framework. In order to move ahead with an effective
management as well as strategies identify the prospect of growth the internal environmental
analysis is carry forwarded in a better possible manner that would identify opportunities that are
there in order to ensure long-term business survival. The organisation that is chosen in this
regard is Asda. This organisation is said to be one of the small-scale industries that is moving
ahead in terms of identifying the opportunities of implementing strategies and also its strategic
orientation is such a way that it commits every implementation to be one of those that will help it
to stand unique in the market.
Affordability: affordability is regarded to be one of the most important criteria that will have to
be dealt by the organisation while expanding into other countries (Geissdoerfer and et.al, 2018).
The cost will be different from each other and therefore the application of cost will have to be
identified on international basis. This is to be practiced by every official and that with regard to
the organisation that is chosen it is one of the specific measures that will decide the opportunities
that are in regard to the organisation. The positives that are associated with this particular aspect
is that it can sustain in a more convenient orientation in the country which it has expanded and
also there will be a lot of customer base. The cons that are associated with this particular aspect
is that customers will not be able to understand the criteria of costing and that might impact their
customer base.
Tax and employment regulations: the taxation policies different with regard to various countries
and therefore that will fall in regard to the operational management. The governing laws will be
different from each other and therefore the employee regulations as well as the taxation policies

will sometimes be a contradictory. The positives or the pros that are in regard to this fact and
employment regulation is that the organisation can be recognised as one of the best operational
unit and that can bring about a good amount of profits to the organisation. When this is not being
followed there will be a confusion that is being catered in the organisation and that can be one of
the barrier for operational entity.
Marketing techniques: marketing techniques are one of the important aspect while dealing with
the prospect of growth. They will also derive opportunities that are in regard to the organisation
and these techniques will have to be identified on accessible basis in order to be considered as
one of the accessible means of dealing with customer base. The process that are associated with
the marketing techniques are it brings about good amount of sales to the organisation. The cons
that are associated with deriving the marketing techniques is that there will be a budget which is
oriented and the cost will also vary.
Hiring employees internationally: while expanding the business internationally the organisation
will have to aim for employment as well as recruitment. The availability of culture as well as
maintenance of rules and regulations will have to be adjusted and will have to be determined.
The process that are associated with hiring employees internationally if that the business can
move ahead without any barrier. The cons that are associated with the recruitment of employees
internationally as that there will be cultural differences and the employees will have to be trained
accordingly.
Ansoff’s growth matrix
The Ansoff growth Matrix will bring about the required entities that can probably derived a
growth prospect of the organisation (Bocken and et.al, 2018). In order to move ahead with the
product as well as marketing expansion of the organisation this particular tool will help the
organisation to accumulate the business strategies that are in regard. An explanation to this
particular tool is brought about by H. Igor Ansoff. This particular tool has brought about various
growth opportunities for the organisations while dealing with the international expansion. There
are four strategies that are included in answer of growth Matrix. They are as follows:
Market penetration: this is regarded to be one of the finest entity and the biggest strategy that
can be brought about in marketing. This is necessary in order to move ahead with aiming for
market share that is very determined. The potential of every business is brought about by how far
the marketing goals as well as the methods in order to approach people are being derived

(Morkunas and et.al, 2019). This will also help the organisation to stay consistent over the
choices that can bring about a good number of customer base. There are certain ways that can be
implemented while dealing with market penetration. The prices will be decrease in order to
attract new customers and that will be one of the promotional aspect for the organisation. This
can also be contributed for the distribution of efforts that will acquire good competitive
advantage.
Product development: product is referred to be the key component of every Organisation. In
order to move ahead with the speculations of the market that existing product will have to be
developed with extensive strategies that can cater research and development. This product
development strategy has been incorporated by various organisations and particularly the small
scale business to move ahead with their investment in research and development and that can
bring about a new knowledge regarding the product development aspect. The competitor's
product will have to be analysed in order to identify the standard after which the organisation can
understand producing new parameters.
Market development: market development is one of the finest entity with which the
organisation can establish as one of the biggest unit. The existing market products are being
evaluated at regular intervals in the context of to which the organisation is planning to expand
will have to be particularly analysed. The market development strategy can be successful upon
incorporating the choices of potential customers as well as opening proprietary technology which
can bring about good consumer behaviour. Moving into a new domestic market is one of the
biggest accomplishment for every organisation and that can help the organisation to strive across
market development.
Diversification: every Organisation in the midst of development will incorporate the
diversification strategy in order to understand the new products criteria (Ibarra and et.al, 2018).
This strategy is one of the crucial component in the market and is also developed by the required
diversification analysis that can bring about the potential for increasing revenues. There are
many types of diversification that fall in regard to the organisational upliftment and they will
determine the strategies as well as potential of the organisation. The related diversification will
determine strategies of the existing business and how far the organisation can highlight the
choices of new product. The related diversification will highlight the Strategies and potential
between the existing business as well as new products that are been into the market.

Funding and its sources
Funding is one of the essential criteria for every Organisation in order to move ahead with the
products that are oriented with the organisation. Funding plays images role where the financial
support for the organisation is there. It is a external financial capacity that is being offered to the
organisation such that the company can move ahead in terms of implementation prospects. For
the research as well as the implementation of Technology there are certain resources that are to
be involved in the organisation. The donors are as important as any other component for the
organisation when in regard to funding and that is brought about by the set of measures as well
as evaluations which can be profitable. There are various sources of funding for the assemblies
that are operating in the country and those are as follows:
Internal sources: for small scale company the internal sources will be their personal assets like
that of family and friends (Pieroni and et.al, 2019). That can help the organisation as well as the
owners in order to move ahead with their business transactions as well as a kind of entities that
they are to deal with. these internal sources are said to be the informal ways of funding and they
are very important in order to help the organisation to stand in the midst of competition. This
primary source of funding will be valuable in order to align the standard as well as components
of the organisation and that can also bring about confidence and commitment in the owners. The
business can move ahead in terms of growth prospect and the growth can be successfully
enjoyed by the internal sources that are operated in this funding.
External sources: there are various external sources of funding that are being scattered over the
choice of the organisation. They are as follows:
Grants: grants are regarded to be the finest aspects that are being brought about by government
as well as its Agencies. There are specific authorities in the government sector as well as those
that are ruling the entire marketing race that will bring about the so-called brands that are
necessary to be provided to the organisation (Lüdeke‐Freund and et.al, 2019). There are also
various institutions that will help people that have starting with the business and that will be one
of the advantage for the organisations to move ahead in uplifting their choices. The disadvantage
that is oriented with this particular grands is that there is heavy competition and one business will
be chosen over the other. The advantage that is being associated with grands is that they will not
be able to require any payback. It hardly do not have any interest.

Bank overdraft: this is one of the liable external source that is used by many of the business that
are ahead in terms of development. In there is there will be an overdraft facility for the current
account and that can bring about good finance help to the businesses that are growing. The
advantage that is associated with bank overdraft is that it can it is perennial and is available at
anytime. The disadvantage of that are associated with the overdraft is that the rate on overdraft is
high and for the organisations that are in terms of development which can be one of the risk.
Venture capitals: these are known to be the private equity financing that are being incorporated
in the organisation. They depend upon the type of businesses as well as the risk and failure are
for this particular capital (Breier and et.al, 2021). The advantage that is associated with this
particular external source is that they bring about good amount of finance and that can expertise
the level of business. The disadvantage that is associated with this particular component is that it
will have to deal with the venture capitalists that are difficult to understand and process.
Exit Strategies
Small businesses will have to focus on the exit strategies because they are as important as entry
strategies. When the business is not moving ahead with the required output or it is taking more
effort than that is being required then the businesses will have to understand the exit strategy
such that they can save their ownership as well as their resources. Sometimes the exit strategies
are determined by various factors and components that constitute the organisation. It might be
the finances or any other cases that will build up and ability to bring about the circumstances that
are in regard to the exit strategies. When the tenure of the business is completed then obviously
the small businesses will make their way out in order to expand their choices into other business.
Good exit strategy is necessary for the owner because that will act as an added benefit for their
entire business goals. Set an exit strategy that will fall in regard to the small businesses are as
follows:
Liquidation: the process of liquidation is nothing but to sell the entire ability of the organisation
to other creditors or the shareholders. This can be the closing of the business or the methodology
of sending the valuable items to different clients. Liquidating business will bring about the
experts in order to ensure the fact that right selling is maintain.
Initial public offering: the initial public offering is when the shares are being distributed between
the ones that are capable enough. This is one of the biggest a public is being involved in taking
part of long expensive that are in regard to the organisation.

Selling to another business: one business takes charge over the other and the responsibility is
entirely maintained by the other business that is in regard to purchasing it. The acids are all fit
into other business in a strategic orientation and that will bring about a kind of relationship and
worthy to the organisation. Although sometimes the cultures will not go hand-in-hand yet this
will be one of the favourable entity that can function regard to being the best exit strategy.
Business plan
Business plan: business plan is regarded to be the set of all components that are in regard to
working for the operational entity of the organisation (Müller, 2019). Business plan is oriented
with the number of employees as well as the set of ideologies that are to be determined by the
company.
Smart analysis: this is one of the important tool that will bring about specific, measurable,
attainable, realistic and time bound mechanism that are oriented in the organisation to achieve
the goals. These objectives are necessary in order to assign the work that is realistic in order to
move ahead with the time on measures to bring about clarification of thought.
Market analysis: market analysis the organisation has studied the dynamics which are in regard
to bring about the perspective of customers. There are different segments of customers that are in
regard to the organisation which are derived by the potential factors as well as term to be
important. Competition is one of the biggest factor that the organisation is dealing with and is
analysing the risk factors that are in regard to the project. True market analysis the organisation
has completed its research towards risk reduction and the factors that are in regard to earth. That
are created products and services are also explained in this report along with the emerging trends
that are a part of evaluation benchmarks. The context of past mistakes are also being analysed by
the organisation as a part of marketing optimisation.
Management: the management of the organisation is divided into certain categories where the
deals with the organisational perspective as well as co-ordinate with the team (Zott and Amit,
2017). The chief operating officer will look after all the circumstances of dealing with hiring
process along with the hr executive. The human resources management in the organisation is
bound to be such that they carry out the recruitment and selection processes and will also
equipped with training. The chief technology officer in the organisation will deal with all the
technological implementation that are in due of the organisation.

Financial plan: the financial plan of the organisation will revolve around half of the resources
are being expanded as well as being allocated to various sectors. Therefore in this regard the
organisation is moving ahead in terms of marketing purposes which is one of the essential
component for it to sustain. The finances of being capital by the human resource management as
well as the finance department and in order to identify the standards of potential market growth it
has implemented strategies in order to move ahead with the finances for marketing purposes.
CONCLUSION
The report concludes upon highlighting the aspects of growth of the organisation and the
business plan that is in regard to the organisation.

REFERENCES
Books and journals
Bocken and et.al, 2018. Experimenting with a circular business model: Lessons from eight cases.
Environmental innovation and societal transitions. 28. pp.79-95.
Breier and et.al, 2021. The role of business model innovation in the hospitality industry during
the COVID-19 crisis. International Journal of Hospitality Management. 92. p.102723.
Geissdoerfer and et.al, 2018. Sustainable business model innovation: A review. Journal of
cleaner production. 198. pp.401-416.
Ibarra and et.al, 2018. Business model innovation through Industry 4.0: A review. Procedia
Manufacturing. 22. pp.4-10.
Lüdeke‐Freund and et.al, 2019. A review and typology of circular economy business model
patterns. Journal of Industrial Ecology. 23(1). pp.36-61.
Morkunas and et.al, 2019. How blockchain technologies impact your business model. Business
Horizons. 62(3). pp.295-306.
Müller, 2019. Business model innovation in small-and medium-sized enterprises: Strategies for
industry 4.0 providers and users. Journal of Manufacturing Technology Management.
Pieroni and et.al, 2019. Business model innovation for circular economy and sustainability: A
review of approaches. Journal of cleaner production. 215. pp.198-216.
Ritter and Lettl, 2018. The wider implications of business-model research. Long range planning.
51(1). pp.1-8.
Zott and Amit, 2017. Business model innovation: How to create value in a digital world. NIM
Marketing Intelligence Review. 9(1). p.18.
Online
Business plan: [Online]. Available through: < The Different Types of Business Plans
(bplans.com)>
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