Growth Opportunities and Funding Sources for Desklib

Workflow

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Analyse key considerations for evaluating growth opportunities..........................................3
Evaluate the opportunities for growth....................................................................................5
Assess the potential sources of funding available to businesses............................................6
Design a business plan for growth..........................................................................................7
Assess exit or succession options for a small business........................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
Growth planning is one of most important strategic business activity that helps to owners
of firm to plan and coordinate the growth opportunities by revenue. By allocation of limited
resources by centred efforts to adopt changes in positive manner in an industry through digital
disruption by differentiating from the competitors. For an organisation accomplishing growth
opportunities is very much important to remain always in competitive edge. This assignment rely
on the Airdri that are one of most effective product that is hand drying machine by identifying
the major gaps in the market. This report is based on the major considerations to evolute the
opportunities to attain growth by Ansoff matrix. It also includes the kinds of sources to raising
funds with their benefits and drawbacks of each source to prepare the business plan that includes
the financial and strategic objectives. Further it evaluate exit or succession options for the small
business with their advantages and disadvantages to get optimum outcomes.
TASK 1
Analyse key considerations for evaluating growth opportunities.
For a firm it is very much potential for them to evaluate the major growth opportunities
that is very much obligatory to remain always competitive in the marketplace (Albert, 2017.).
Growth opportunities should be accessed by using various kinds of tools and techniques that are
by PESTEL analysis, Ansoff matrix that give major insights that particular firm can attain large
market share. With that matrix differentiation, cost leadership and focus they can enlarge
business opportunities. In context of Gekko partners that is well known marketing consultancy in
both retail and B2B channels.
Competitive advantage:
To attain competitive advantage organisation have to plan and coordinate each and every
important attribute by assigning roles and responsibilities in positive manner (Arzaghi And
et.al ., 2017.). In context of Airdri they have vast opportunities to enlarge business opportunities
that are as follows:
with the help of Porter's generic model organisation can evaluate each and every attribute to grab
the growth opportunities in positive manner with the help of Porter's generic model that are as
follows:
Cost leadership:

Cost leadership is one of major attribute to get important attribute to cut down the cost in
comparison to the major competitors so that organisation can achieve competitive advantage. In
context of Airdri while expanding in the market of Spain they can choose cost leadership
strategy to adopt one of best strategies that reduces operating cost of an organisation.
Differentiation:
It is one of most important kind of strategy in which organisation offers one of best and
differ products and services in comparison to their fierce competitors to remain always
competitive in the marketplace (Chen And et.al ., 2014.). In context of Airdri by using the
differentiation strategy by adding some feature in their existing product or bring new product
into market helps them to attain desirable objectives.
Focus:
Organisations that focus on that strategy produce products and services particularly for a
niche market by properly evaluating the needs of the market and consumers by developing
unique or low cost specified products that helps to enchant their attention (Cullingworth and
Caves, 2013.). All are very much important for an organisation to determine the goals and
objectives of the organisation to remain always competitive in the marketplace. In context of
Airdri that aimed to expand in the market of Spain rely on the strategy of focus in which they
build products and services as per demand of particular niche market.
To evaluate the competitive advantage it is very much necessary to evaluate with the help of
PESTLE analysis that are as follows:
Political factors:
Political factor is one of most important for an organisation to evaluate the political
power of the country in which organisation operates. Airdri aimed to expand in the market of
Spain by examining the each and every factor such as plan and policies, rules and regulations
and barriers while operating in the market. In context of UK in which Airdri operating they faces
some kinds of tax regimes and effect of Brexit that bring fluctuations in prices that hinders the
self interest of an organisation.
Economic factor:
Economic factor consist of the expansion of the business in the market by evaluating each
and every factor in which credit rates, interest rates and purchasing power of the consumers and