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Assignment on Entrepreneurial Marketing

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Added on  2021-02-19

Assignment on Entrepreneurial Marketing

   Added on 2021-02-19

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ENTREPRENEURIALMARKETING
Assignment on Entrepreneurial Marketing_1
Table of ContentsINTRODUCTION...........................................................................................................................3Main Body.......................................................................................................................................3Executive Summary....................................................................................................................3Marketing Audit..........................................................................................................................4Objective.....................................................................................................................................6Gather insights into target audience............................................................................................6Social media zone and vehicles;.................................................................................................7Experience strategy.....................................................................................................................7Activation plan............................................................................................................................8Marketing Budget: .....................................................................................................................8Manage and measure...................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES................................................................................................................................1
Assignment on Entrepreneurial Marketing_2
INTRODUCTIONMarketing is one of the most important area to study and manage the exchangerelationships to get best of outputs. It is chain of activities to create relationship to satisfy theconsumers needs and demands. This report is based on the Airdri Group that founded byOxfordshire in 1974 by their major business partners to develop the hand dryers that is their corebusiness to develop and gain areas of growth. This report is based on the marketing plan bytaking or evaluating various factors such as by building plan, Pestle and Swot analysis andpromoting products with help of social media to enlarge business opportunities. It also includesthe various strategies to reach at large no. of consumer base to attain one of best goals andobjectives. Main BodyExecutive SummaryFor an organisation social media marketing is one of most important aspect to reach atlarge no. of consumer base. It is one of important tool to give knowledge and information of thepotential clients about the products and services by use various kinds of social networking sites.Social media proved fruitful to spread awareness about product features and attributes to remainalways competitive in marketplace (Fiore and et.al., 2013). Airdri which is a small organisationthat expertise in producing the hair dryers and deals in highly reliable and energy efficientproducts which are designed in a very beautiful manner. The first and foremost objective of thatreport is to build the marketing plan that give direction to achieve each and every important
Assignment on Entrepreneurial Marketing_3

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