Growth Opportunities: Analysis, Evaluation, and Strategies

This presentation explores growth opportunities for Red and Blue Restaurants, a small restaurant in the UK. It covers the analysis and evaluation of growth opportunities, including SWOT analysis and Pestel analysis. It also discusses growth options, such as market penetration, market development, product development, and diversification. Additionally, it explores strategies for competitive advantage, including cost leadership, differentiation, and focus. The presentation concludes with an overview of the BCG matrix and specific options for growth. Overall, it provides insights into how Red and Blue Restaurants can identify and pursue growth opportunities.

Growth Opportunities

 Introduction
 Analysis of growth opportunities
 Evaluation of growth opportunities
 Growth options
 Evaluation of specific options
 Conclusion
 References
Table of content

Growth opportunities can be defined as an investment which as potential to grow significantly and leads
to profits for investor. The organisation selected for this presentation is Red and Blue Restaurants which
is one of small restaurants in UK. The presentation focuses on key considerations of SME's which could
be considered while evaluation growth opportunities.
Introduction

The new investments often gives high potential to the investors which eventually helps them in getting
more opportunities for growth. For evaluating key considerations of growth opportunities, SWOT
analysis and Pestel analysis can be carried on by the selected restaurant. Pestel analysis is basically a
framework which check the factors which affect the working of a business either directly or indirectly.
Analysis of growth opportunities

It can be further explained as follows-
 Political- Red and Blue restaurant can use factors like government plans and policies for the growth
of the firm as it can set up a firm where there is less restrictions so that it can prosper.
 Economic- Red and Blue company would be benefited by exchange rates, interest etc. as they can
be helpful in establishing it as a brand and thus resulting in its overall growth.
 Social- Red and Blue firm can provide its products and services by considering the things that can help
the society to grow which can result in growth and profitability of the company too.
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 Technological- Red and Blue can use technological things like using new methods as these can result
in getting the maximum output by using the minimum resources.
 Environmental- Red and Blue can use factors which are related to the effects of a firm on
environment for its advantage as government gives a lot of benefits, subsidies and reliefs which work
according to the policy and procedures.
 Legal- Red and Blue can be benefited by part of law which comes in like laws to constitute a firm,
etc. if it follows all the set guidelines.
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SWOT analysis is strategic planning method which is used to identity the strengths, weaknesses,
opportunities and threads to Red and Blue Restaurants which can be stated as follows:
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Strengths Weakness
The the main strength of the chosen restaurant is
the availability of fresh and locally sourced food.
The restaurant has broad competitive market
which means that being a small firm the
competition is too high to be stable in market.
Opportunities Threats
The trend of being social may create big
opportunities to Red and Blue Restaurants which
will refine the concept of running the business.
If restaurant can not satisfy the tastes of
customers or can not sustain in market then it
has threat of losing competitive advantage.

For evaluation of opportunities for growth, Ansoff growth vector matrix can be applied by Red and Blue
restaurant. The following are four growth alternatives which help in devising product-market growth
strategies.
 Market Penetration- It is strategy for growth where a business can focus on selling its existing
products into its existing market.
 Market Development- It is growth strategy in which organisation focuses on selling its existing
products into new market places.
 Product Development- When the business have focus on selling new products in the existing markets
it is known as product development growth strategy.
Evaluation of growth opportunities

 Diversification- A growth strategy where business
focus on selling new products to new market can be
known as diversification growth strategy. Red and
Blue Restaurant can add the menu with Thai food
dishes which my attract people who come from
Thailand and people of UK can also have taste of such
dishes.
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The relative position of firm within the industry in which
operates determines whether firm is profitability is high or
low within industry's average. So demonstrate understanding
of competitive advantage Red and Blue restaurant can apply
Porter's Generic Strategies which lets firm's strengths fall into
the following parts:
 Cost Leadership Strategy- In this strategy, Red and Blue
restaurant needs to set out the low cost producer in its
industry.
Growth options

 Differentiation Strategy- With this strategy, Red and Blue restaurant needs to seek as an unique
performer in its industry along with few dimensions that can be widely valued by customers.
 Focus Strategy- This generic strategy directs on the choice of narrow competitive scope within the
industry. If Red and Blue restaurant selects this strategy it has to focus on one of the following- First
one is COST FOCUS were it has to seek cost advantage with its targetted segment while the second
one is DIFFERENTIATION FOCUS were it will seek on product differentiation in the targetted
segment.
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BCG Matrix
Boston consulting group (BCG) which is a planning tool which is used for graphical representation of the
products and services of Red and Blue restaurant for efforts of helping the managers decide what
product they should focus on. It contains four categories which are as follows:
Dogs- There are some products in Red and Blue restaurant which have low market share and low rate of
growth in market. That is why it is important for company to either eliminate those products or start
looking for alternatives.
Cash cows- These products generally generate high returns as for Red and Blue restaurant these products
have low growth rate but has relative large market share. This is why they are cash cow products for
company and it keeps eye on these products.

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Stars- The products which have high growth markets with making up of sizeable portion in market are
the star goods of Red and Blue restaurant. Such products of company lead in market and makes it
market leader.
Question marks- Products with high growth rate in market but with no such large market share are
question marks for Red and blue restaurants. With such products company has to think about the
spending has doubts that will they be profitable or not.

As the organisation can adopt Market Development strategy for growth opportunities with Cost
leadership strategy the manager needs to know the risk which are associated with these strategies and who
can they mitigate them. When Market Development strategies are adopted company has a risk that it will
need huge funds and good location for the development. To mitigate these risks it can acquire funds from
banks were as for location it can operate near some malls. While for Cost leadership strategies risk
associated is that it can face huge losses, but this risk can be mitigated by use of decision making tools
which can help in selecting best decisions.
Evaluation of specific options

From the above presentation it can be concluded that growth opportunities are the potential of company to
grow in the industry and have profitability. Ansoff growth matrix and Porter's generic Strategies are the
models which help organisation to select best strategy which can be beneficial for its future and help it to
sustain in business.
Conclusion

References
LIN, J., QIAO, Z. and YE, Z., 2017. Delimitation" and" implementation" of urban growth
boundary: Analysis and thought on the practice in 14 pilot cities in China. In Urban
Planning Forum (Vol. 2. pp. 37-43).
Tomaney, J., Krawchenko, T. and McDonald, C., 2019. Regional planning and rural
development. The Routledge companion to rural planning.
Kim, J., Jeong, B. and Yoon, J., 2016. A technology planning approach based on network
and growth curve analyses: the case of augmented reality patents. Journal of Korean
Institute of Industrial Engineers. 42(5). pp.337-351.

Thank you