Growth Opportunities for R Robson (Guinot): An Analysis

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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Key considerations for evaluating growth opportunities........................................................3
Ansoff Model..........................................................................................................................5
Merits and Demerits of Potential Resources..........................................................................7
Business Plan..........................................................................................................................8
Exit and Succession Option for small business....................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Planning is thinking about all the tasks and activities that are needed to be fulfilled in
order to achieve organisational goals and objectives (Sarin, 2019). Each enterprise whether
small, medium or large want to have growth and development which can be achieved through
appropriate planning and its implementation. For this, it is very essential for an organisation to
formulate an adequate plan and includes all activities that are beneficial for the success of an
organisation.
R Robson (Guinot) is a UK based small-scale company that offers products and services
for beauty treatment for both men and women. It provides beauty services like hair removal,
facial beauty, sun burn and other effective beauty treatments. This report covers specific
considerations for evaluating growth opportunities for this enterprise and Ansoff model is
applied for this purpose. It also covers benefits and demerits of sources of funding available to
business and a business plan is generated for growth which includes strategic objectives and
financial information to scale up a business. At last, exit and succession options for R Robson
(Guinot) is assessed that explains benefits and drawbacks of each option.
MAIN BODY
Key considerations for evaluating growth opportunities
Growth is the key aspect of each business entity as all activities and tasks are formulated
towards overall growth of an organisation which includes growth in productivity, profitability
and overall success (Hunt and DeVries, 2019). In respect of R Robson (Guinot), it is very
important for this enterprise to grow in order to expand its beauty treatment services and enhance
its market share. The overall growth of this company lies in the hands of quality of services
provided by it.
R Robson (Guinot) aims at achieving growth and for this purpose it requires many
resources that are human, financial, and technical resources that will help in attaining objectives
of this enterprise. It aims at expanding its market share for the purpose of maximising its
profitability and productivity. This will result in achieving competitive advantage of this firm
which is beneficial for its growth. There are various other considerations that should taken by R
Robson (Guinot) which can be briefly explained with the help of Porter's Generic strategies
model and PESTLE analysis.

Porter's Generic strategies
These generic strategies given by Porter is used for describing the way in which
organisation attain competitive advantage in its selected scope of market. There are four
strategies in this model which are cost leadership, differentiation, cost focus and differentiation
focus which can be utilised by R Robson (Guinot) in order to determine its competitive
advantage.
Cost Leadership- It is a strategy that focuses upon achieving competitive advantage and
for this purpose R Robson (Guinot) can utilise this cost leadership strategy. This will help this
organisation to achieve competitive advantage by increasing profits with the help of cost
reduction. It also plays a vital role in enhancing market share by charging its beauty treatment
services at low level (Krumholz and Hexter, 2019). This enterprise can also increase customer
satisfaction by providing services of good quality.
Differentiation Strategy- This strategy focus upon producing unique and innovative
products that are different from its competitors. It can enhance growth of R Robson (Guinot) by
developing such services that are different and innovative in terms of features, support,
durability, and brand image. This will results in enhancing market share and increasing
competitive advantage of a firm.
Cost Focus- This strategy pays more attention upon niche market and develop unique
products and services according to that market. By utilising this strategy, R Robson (Guinot) can
cater needs and demand of its customers.
Differentiation Focus- Under this strategy, company focuses upon developing an
environment which produce products that are unique and creative. This strategy can be utilised
by R Robson (Guinot) by paying attention on provision of latest types of beauty treatment
services to its customers in order to achieve contentment from them.
From all strategies of Porter's generic strategies, the most beneficial strategy for the
growth and success of R Robson (Guinot) is differentiation strategy. This will help this
organisation to gain competitive advantage by producing different and innovative beauty
treatment services which are not provided by its competitors. This will help in attract large
number of customer and enhance market share (McLean, 2019).
PESTLE Analysis