Planning For Growth And Opportunities (pdf)

Planning For Growth

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1. Key consideration for evaluating growth opportunities and justification for these
considerations.........................................................................................................................3
P2. Application of Ansoff's growth vector matrix for evaluation of opportunities for growth...8
P3. Potential sources of funding available to the business and benefits and drawbacks of
sources....................................................................................................................................9
P4. Business plan for growth including financial information and strategic objectives for
scaling up the business.........................................................................................................10
P5. Assessing exit and succession options for the small business explaining the benefits and
drawbacks of options............................................................................................................12
CONCLUSION..............................................................................................................................13
References......................................................................................................................................14

INTRODUCTION
Planning plays an important and essential role for the success of business. The planning
acts as a road map for effectively implementing the organizational activities and if planning is
followed properly that it can help in business growth. The report will be based on business plan
for the growth of the R Robson (Guinot) company that deals in beauty treatment products. The
report will include explanation about key considerations for evaluation of growth opportunities
and opportunities for growth with the application of Ansoff's growth vector matrix. Potential
sources of funding will be assessed that are available for the business and its benefits and
drawbacks will be also identified. Business plan will also be designed which will include
financial information and strategic objectives for scaling up the business. Further in the report,
exit and success options will be assessed for the business and benefits and drawbacks of each
option will also be explained.
MAIN BODY
P1. Key consideration for evaluating growth opportunities and justification for these
considerations.
R Robson (Guinot) deals in beauty treatment products and is situated in the town Ascot.
This is a small company providing employment to 85 people (R Robson Ltd, Ascot, 2019). The
company aims at identifying the competitive advantage in various growth opportunities as it acts
as a basis and foundation for the growth of business. New online services and E-Commerce
business can be provided by the company to its target customers. Company can focus on
exploitation of technology and digital platforms for expanding networks and also for generating
growth.
Competitive advantage
The Porter's Generic Strategies can be used by the company for determining the
directions for the business and to beat the competition (Porter’s Generic Strategies, 2018).

1. Cost Leadership: This strategy describes that company can focus on being the lowest-
cost producer in the markets. This can be achieved by producing on the large scale to gain
benefits of economies of scale. R Robson has strong internal capabilities and strength in
terms of skilled workforce and have maintained effective relationship with them. Thus, R
Robson can gain competitive advantage in the markets by applying the cost leadership
strategy.
2. Differentiation Leadership: This strategy describes that company needs to target larger
and broad markets with unique products and services. Differentiation strategy describes
that company can select criteria used by customers in the markets and positions the
business uniquely for meeting those criteria and gain competitive advantage. For
example, the use of internet is increasing and providing online services related to beauty
products and skin-care can be considered as unique by the customers. Thus, skilled
workforce and new growth option that is online services acts as an internal capability for
the company to grow.
3. Cost Focus: According to this strategy, company can seek for lower-cost advantage
within small number of market segments. For example, Online beauty services are basic
Illustration 1: Porter's Generic Strategy