GYMSHARK International Marketing Report

GYMSHARK
international marketing
report

Table of Contents
INTRODUCTION ............................................................................................................................3
Generic trend of global environment that affect the GYMSHARK and impact of trend on
international market.......................................................................................................................3
Business expansion of GYMSHARK with appropriate entry strategy.........................................4
Marketing strategies adopted in the foreign market......................................................................6
CONCLUSION .................................................................................................................................8
REFERENCES...................................................................................................................................9

INTRODUCTION
Generic trend of global environment that affect the GYMSHARK and impact of trend on
international market
There are may environmental trend which impact the GYMSHARK. The external factros
such as political, social, technology, economic and many more had great impact on the respective
company (Baaij, 2018). Some of these factors are discussed below:
 Political factors- The global political affairs effect distribution and operation of the retail
companies. For making it important having good awareness and understanding of different
changes in the government decisions which are being made (Buheji, 2018). In context of
GYMSHARK, government of UK is becoming more concerned for people’s health and
their well being over the times. In July, 2016, government specified that . increasing
physical activity has potential for improving mental and physical health of individual,
communities, families and entire nation. With this theory, the respective company that is
GYMSHARK, get an advantage from the health push as it increase the sale of heir
activewear.
 Social factor- It is increasing significant for the business organisation to understand
demographic of market and the environment, in which a business operate for adopting and
improving the product and marketing accordingly. It is analysed that around 15% adults
uses a private fitness and health club. With this continuously growth there is an increase in
the demand of fitness and gym apparel, therefore growing the customer base for the brands
like GYMSHARK. The society is becoming more casual that the sports clothing is
practical as everyday wear. Public follow this trend and wear the garments like gym
leggings to run errands and go to work. Therefore, GYMSHARK observe a rise in
customers who are not the gym goers, who instead opt for the GYMSHARK purely for
practicality reason instated of the performance (Das and et. al., 2022).
 Technology factor- To retain customer and attract a new customer base, is it very
important for the business organisation to keep up with ever developing technology. Social
media is becoming an easiest way for shopping. Instagram and face books are mostly used