Realfit Centre: Description, Industry Analysis, and Risk Analysis

Strategy and Innovation

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Description of Realfit Centre.......................................................................................................3
Industry Analysis.............................................................................................................................3
Risk Analysis...............................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Today's youth are very active in terms of theirs fitness as they like be fit, healthy and well
maintained. In country like UK there are lots of fitness training centre which are training people
for maintaining their physical appearance. Realfit centre is holding a good name in the industry
of fitness which provides training and services to people of all ages. This report carries out the
detail about the Realfit centre, its services, also Pestle analysis and Porter's five forces analysis,
Risk factors which affects its growth in market.
MAIN BODY
Description of Realfit Centre
Realfit centre is gym in the UK, it provides many services along with training to become
healthy. Youth as well as old age people come here to maintain there health, this gym provides
many kinds of exercises, training and healthy diet charts to their customers. It provides great
experiences to their customers so that they just don't build their body only, they have fun there,
they enjoy their time while doing exercises. This place is very open, contains highly equipped
machinery for building body(Raven, 2018). The gym trainers are well trained and provides good
services to their customers. They support old people to maintain health, they take care about their
health. It gives motivation to other people to join their centre, as they give motivation to their
consumers, they are inspired by them, overall people are attracted towards this gym and feel free
to join it. Realfit centre provides clothing range for gym, they provide online and deliver at you
doorstep. This centre arranges sessions for different people according to their requirement. They
charge reasonably from people. As they aim to open their branches in many locations in UK.
Industry Analysis
Fitness and Health industry is growing very fast at this time everywhere in the world.
People like to be fit and fine, they live a healthy life with their families, they enjoy it. So its in
trend to build body in fashions sense. Many people just do it to live health lifestyle. Fitness
industry have a large scope in the future. Its Pestle Analysis is as follows
Political factors
Political issues are always comes from the government in the form of rules and regulations,
policies and legislation, UK's government are very supportive in terms to provide their citizen a
good health, so they help the fitness industry. They have negligible political factors which can be