Business Plan of Handy Company for Enterprise and Entrepreneurship Course

This report discusses the business plan of Handy Company for Enterprise and Entrepreneurship course. It covers the company's vision, STP, Porters Five forces, sources of funds, types of organization and management information system, skill analysis, and profit and loss of two years.

BM564 Enterprise and
Entrepreneurship
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business plan of handy company..............................................................................................3
Vision of the company...............................................................................................................4
STP..............................................................................................................................................4
Porters Five forces of company................................................................................................4
Sources of funds:........................................................................................................................5
Types of organization and management information system:..............................................6
Skill analysis:..............................................................................................................................6
Profit and loss of two year of the handy company..................................................................7
CONCLUSION................................................................................................................................7
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INTRODUCTION
An entrepreneurship is referred as the starting a new business for the opportunities to
make a profit in the competitive marketplace. The handy is the company who launching the
organic product as well as provided services to the customer’s in the market of London, United
Kingdom. This report will discuss the handy company products and services which are offered
by the business and its innovation in the market, vision of the company as well as its competition
in the market.
MAIN BODY
Business plan of handy company
The company handy is offering the handmade organic products in the market that include
the body oil, hair oils, keen pain oil, jojoba oil, shampoo for the hair growth, hair mask, mild
cleanser, handmade soup, face pack for the stability of the skins, rose water, etc. The company
made the products with herbs, natural and the plant based ingredients which are more beneficial
for the customers and it also made by without and chemical which include the pesticides and
fertilizers. The natural ingredients are include in the products such as coconut oils, rose flowers,
aloevera, cucumber, Shea butter, peppermint, etc. All are more beneficial for the health and
skin. The aim of the company to launching the products in the market is save the customers from
the chemical products. The handy company products are the environment friendly as well as no
side effects to the customers by using the handy products.
The company will innovate and generate the business plan for gaining the better
opportunities for the business as well as development in the competitive marketplace (Tipu,
2018). The business will offered online platform for selling and buying the products which are
essential for the health and skins also will provide the organic beauty products that will also
made by the organic ingredients that are safe to use on the skins. It will be chemical free. The
beauties products will also helps in attract the more customers such as adult women’s. The
customers are use and mostly depend on the digital media and technology for targeting the large
customers. It will help in develop the opportunity of business as well as generate the sales for the
business profit. It will help in minimize the cost and save the time which is valuable for the
customers and it helps in attract the customers towards the products (Ferreras-Garcia, 2019).
The company will use the trade mark intellectual property which helps in distinguish the
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products and services which will produce by the company. The trade mark will register the
products. By registering the trade mark are governed by the intellectual property authorities with
the rules and laws.
Vision of the company
The vision of the handy company is empowering the women with the natural beauty as
well as the simplicity dream of the every woman’s. The main aim of the company is develop the
self confidence in the every beautiful woman’s. The tagline of the company will be makes
women more beautiful and elegant.
STP
 Segmentation: the segmentation of the company will be consumer based segment. The
company will offer the products to the adult women’s and young women’s such as different
varieties of oils which are used by the women for their health skins.
 Targeting: the handy company specially targeted the young women’s who are between the
age of 16 to 50. The targeting aim of the company is attract the large number of customers.
The business delivers the beauty products and attracts the young women’s for gaining the
beauty and natural skins (Rismawati and Wahyuni, 2019). The company will also target the
adult women’s who are age of 30 as well as targeting the large and medium income people
who helps in sale the items in the large number.
 Positioning: the company is establish their brand image with the business idea and
establish their products to sustain the business in the competitive market place because the
market size of the London is large so, company will make position in the market with the
future plan.
Porters Five forces of company
Five forces helps in analysis the competition of the company as well as helps in determine
the weaknesses and strength of business in the marketplace.
 Competitiveness: the competitiveness of the business is low because the company
determines the tastes and preference of the customers which are delivering to the
customers. The services are also offer unique to the customers. The competitors of the
company will be true botanical, Cocokind, credo, OSEA, etc. The customers will by the
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organic products and their competition in the market will be low, because the other
companies are used and considered the chemical products that can harm the skins of the
person, so the customers is prefer the organic and natural oils which are more safe for
them. The company have great opportunity to explore the market as well as gain the
customers in the competitive market with the help of online platform (Irfan, 2019). The
organization will also use the paper bags as well as indicate the program such as recycle,
reduce, and reuse as comparing to another organization.
 Threats of new entry: thereat of new products is low because the handy company will
offer the unique products from the every business.
 Bargaining power of buyers: the bargaining power of the customers is the high in the
market because women’s are health conscious regarding their beauty and natural skins, so
the bargaining power of the customers will be high because it will be the unique from
every business.
 Bargaining power of suppliers: the power of supplier is low because the supplying of
the company will be low but company will expand their organization after the
sustainability in the marketplace.
 Threats of substitutes: the threats of substitutes product is high because the competitors
can develop the organic product from the other ingredients which are not used by the
handy company for satisfy the customer’s needs and the market needs, so the threats of
the products substitutes is high.
Sources of funds:
The business will raise the sources of funds from the equity finance which is consider as the
initial public offering and use own capital for the business growth in the future to meet the
objective of the business plan.
 Equity finance: Equity finance is also considered as the initial public offering and
business will rise the funding from the public by selling company share in public. It is an
expensive process. The equity finance has many forms of sources which can be family,
friends, business angels and venture capital investors (Fianto, 2018). The business will
obtain the funds without any repay.
 Own capital: the business will also use the own capital for invest in business and grow
the business opportunities without any liabilities. The company can also use the saving
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amount of the business for the business plan and innovation in the business as well as it
will helps inn sustain in the markets without any loans and liabilities. The business will
also not expect from anyone including the government source and banks (Yanyu and
W.A.N.G., 2021). The own capital will helps in earn the profit for the business and then
half of the profit percent will again invest in the business for built the opportunities and
establish the business in the competitive market for earning the profit.
Types of organization and management information system:
The company is offer the health and beauty services and products with the chemical free
and proving the organic product which are highly preferable in the market. The company will
offer the oil, massage oil, hair oil for growth, body oil for skin, etc. The organization will also
focus on the quality rather than quantity because the customers are also focusing on the lifestyles
and standard of life. The products will use only organic products and no side effects are such as
allergy and penetration. The organization will also provide the digital facility for selling and
buying the products as nationally and internationally. The organization will offer the product for
customer’s relaxation and stress free.
Management information system:
Due to pandemic, the customer’s preferences and tastes are changed as well as they are
willing to buy the product less expensive so, the company will offer the products on the
reasonable price (Hendriyati, 2022). the business also make decision to focus on the corporate
social responsibility will deliver to the customers as programme such as recycle, reuse and
reduce and also will provide the plastics bags which helps in reduce the harm as well as it will
attract the customers attention towards the business.
Skill analysis:
Communication skill: the communication skills are required which helps in get the impact on
business because the great communicators will bring the new idea, improve the employees
retention, decision making as well as bring solutions for the business, motivate and inspire the
others employees (Kerr, 2020). The communication skills will helps in influence the customers
through the interaction with employees of the business. The communication skills in employees
will helps in generate the sales and targeting the customers. It helps in improve the business
morale, efficiency and accomplish the objective of the handy company.
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Profit and loss of two year of the handy company
The profit and loss statements of the handy company of two years to analyse the
company net profit and loss of the company.
CONCLUSION
As the conclusion, the report discussed the business plan for the handy company. The
company handy will offer the health and beauty products for women’s such as oil, massage oil,
shampoo for the hair growth, etc. In the conclusion, the report discussed the vision of the
company and innovation of the company as well as its competition in the market and also
sources of funds which will be use for the company.
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REFERENCES
Books and journals
Ferreras-Garcia, and et.al., 2019. Entrepreneurial competences in a higher education business
plan course. Education+ Training.
Fianto, B.A., and et.al., 2018. Equity financing and debt-based financing: Evidence from Islamic
microfinance institutions in Indonesia. Pacific-Basin Finance Journal, 52, pp.163-172.
Hendriyati, P., and et.al., 2022. Management Information Systems on Integrated Student and
Lecturer Data. Aptisi Transactions on Management (ATM), 6(1), pp.1-9.
Irfan, M., and et.al., 2019. Competitive assessment of Indian wind power industry: A five forces
model. Journal of Renewable and Sustainable Energy, 11(6), p.063301
Kerr, D, and et.al., 2020. The effectiveness of training interventions on nurses' communication
skills: A systematic review. Nurse education today, 89, p.104405.
Rismawati, F.F., Wahyuni, S. and Widodo, J., 2019. Strategi Pemasaran STP (Segmenting,
Targeting, Positioning) Larissa Aesthetic Center Cabang Jember. Jurnal Pendidikan
Ekonomi: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi Dan Ilmu Sosial, 13(2), pp.68-
72.
Tipu, S.A.A., 2018. Business plan competitions in developed and emerging economies: What do
we still need to know?. Journal of entrepreneurship in emerging economies.
Yanyu, W.A.N.G. and Congying, Z.H.O.N.G., 2021. Impact of Sources of Innovation Funding
on Innovation Quality—Effects of Own Funds and Government Subsidies# br. Journal
of Beijing University of Posts and Telecommunications (Social Sciences
Edition), 23(5), p.41.
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