Hanson Production Pricing for Opening Day
Added on 2021-06-14
13 Pages2466 Words114 Views
FinanceLeadership Management
|
|
|
HANSON PRODUCTION: PRICING FOR OPENING DAYStudent NameUniversity Name
Table of ContentsIntroduction......................................................................................................................................3Situation Analysis............................................................................................................................3Assumptions:...................................................................................................................................7Core Problem:..................................................................................................................................7Evaluative Criteria...........................................................................................................................8Alternatives......................................................................................................................................9Analysis of Alternatives..................................................................................................................9Decision and Justification..............................................................................................................11Implementation plan......................................................................................................................12References......................................................................................................................................13
Introduction The given case study talks about Hanson productions. The company had earned theirname as from the top production companies in US. At one point of time company used to havelot of projects unremarkable reviews of the shows. However at present the biggest concern ofthe company is the current production. The company is still to finalize their show. The givenreport will highlight the pricing for the opening day for Hanson production. The problemstatement which lies with the organization is which theatre to choose among the three which areHilton Theatre, the Longacre Theater and St. James Theatre.Situation AnalysisThe main cause of concern is regarding the pricing and finalizing the Theatre of the show. Theproduction houses shortlisted 3 theatres however they are you to finalize one. The mission of theorganization is true theatre a wide range of audience with higher return on investment. Thevision organization is to make the show successful (Quigley, 2017).The situation as source of the organization can be done with the help of SWOT analysis. It isimportant for the organization to evaluate strengths and weakness before planning the show. Themain mission of the organization is to increase the sales by following an effective pricingstrategy for the show. The vision of the organization is to make the show successful. Due to thisreason a proper market research is important for the organization to evaluate the target audiencefor the show (Lapsley & Rekers, 2017).Strengths
The production house has several strengths based on which they can plan out their show. Theseare as follows:-Brand image: Hanson Production has a strong brand name in the competitive market of eventmanagement. The event management company had the experience of producing many successfulshow which led to strengthening of its goodwill. Joanne Shen, own of the owners conductedmarket research regarding the changing taste of the audience which was aimed at offering moreshows aligned to their taste and strengthening the goodwill of the firm further (Wang & Shaver,2014).Low operating cost: Hanson production was able to operate in the low operating cost owing tothe strong supply chain management of Shen. She had strong communication with other bigtheatres as well which allowed her to obtain talented new actors for her shows.Wide appeal: Shen designed the shows keeping the choice of the audience in view and thus, hershows has a wide appeal and were successful. The theatre producing company was able to attracthighly talented actors and the house performed several shows in the United States and London.The wide appeal of the company allowed it to develop into a globally famous theater group(Baldin, et al., 2016).Content of the show: The content of the shows of Hanson Group were varied which were theoutcomes of the market research Joanne conducted. Thus, the content of the shows were led totheir success and boosted the goodwill of the company.Ready to share profit margin with the theater owners: The threatre group was ready to sharea part of the profit with the owners of the venues. This encouraged the venue owners to rentvenues to the company (Ye & Kang, 2017).
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Product & Pricing Strategies - PDFlg...
|12
|2108
|273
Pricing Case Assessment pdflg...
|9
|1780
|63
SWOT Analysis for Short & Sweetlg...
|1
|552
|175
Report on Marketing Managementlg...
|9
|1779
|38
Planning for Growth: Analysis, Ansoff Matrix, Funding Sourceslg...
|18
|4942
|199