Market Entry Case for Happy Pops in China

BUSINESS RESEARCH
METHODOLOGY
Student name
Date : 11/20/18

INTRODUCTION-
HAPPY POPS
• The company was launched in 2016,
offering natural ice pops, where the
ingredient include real fruits ,and
sugar from organic cane.
• This is the USP of the company, and
the calories intake is 35-75 per pop,
which is less than the regular ice
creams.
• The company wishes to enter into the
new market internationally.
• The target market for existing
products is shanghai,
China(happypops, 2018).
• The product are ice pops in 35 flavors
which are vegan and dairy free.
• The market entry case will be in favor
of entering into the China market

HAPPY POPS MARKET
ENTRY CASE
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MARKET ENTRY OBJECTIVE
Objective •Growth opportunities
•Saturated domestic market
Political Stability •China is a political stable country
•Advantageous for happy pops to target this market
Ease of doing business •According to annual rating of world bank, China is ranked 46 in ease of doing business, among 190 economies in 2018 (hexaresearch, 2018)
Currency Risk •Due to quite stable economy of CHINA, the currency is risk is low.
•The company should invest in this country if this factor is considered
Trade Relationship •The trade relationship of China with other countries are neither too good nor worse.