This report provides a marketing analysis of Harley Davidson, highlighting key market research indicators, consumer insights, marketing strategies, and issues faced by the company in 2007. It recommends measures to re-establish its business and attract the young generation. The report concludes that there are still opportunities for Harley-Davidson to prove its value and tradition again.

Harley-Davidson: Chasing a New Generation of Customers

This assignment is a case study on Harley-Davidson's efforts to attract a new generation of customers.

Get insights on Harley Davidson's market research, marketing strategies, and issues in 2007. Recommendations to revive the business.

Marketing Analysis of Harley Davidson - Desklib

Marketing Analysis of Harley Davidson

This report discusses the issues faced by Harley Davidson since 2007 and recommends measures to re-establish its business. It also suggests strategic steps that Harley Davidson should take in 2007 to prevent the crisis. The report highlights the target customers of Harley-Davidson and the intense competitive market that creates a number of challenges in the market capitalisation of the company. It also encompasses the implementation of Product differentiation strategy for the benefit of Harley-Davidson to attract the young generation.

Marketing

The report demonstrates the understanding of overall customer experience linked with the business strategy and success. It includes the analysis of positive experience with Harley Davidson and negative experience with Honda, along with the customer journey and CEM concepts. The brands considered in the report are Honda and Harley Davidson in the automotive industry.

Customer Experience Management

Languages and Culture

Harley Davidson Case Study and SWOT Analysis

Dissertation

Hartpury University and Hartpury College

Effectiveness of Its Past Strategy : Presentation

Presentation

Running Head: Harley Davidson Harley Davidson 17 Harley Davidson Case Study Contents Summary of the case study 2 Strategic Position 2 Harley-Davidson’s Corporate Governance. 3 Strengths and weaknesses 3 Strengths 3 Cult brand 3 HOG 3 High customer pull 4 Loyal customer base 4 Customization 4 Weaknesses 4 High cost of exporting 4 Over dependence on the US market 4 Limited suppliers 5 Opportunities and Threats 5 Opportunity 5 Asian and European markets 5 Lower CC bikes 5 Women and young riders 5 partnerships 5 Threats 6

Harley-Davidson Corporate Governance Strategy

This report discusses the marketing management concepts of Harley Davidson, including corporate mission, business strategy, and marketing strategy. It evaluates the fit or alignment of these strategies and presents a SWOT analysis. The report also provides recommendations for global outreach, cost leadership, and connecting with younger generation customers.

Marketing Analysis of Harley Davidson

Marketing Analysis of Harley Davidsonlg...

Customer Experience Managementlg...

Harley Davidson Case Study and SWOT Analysislg...

Effectiveness of Its Past Strategy : Presentationlg...

Harley-Davidson Corporate Governance Strategylg...

Marketing Management: A Case Study of Harley Davidsonlg...

Marketing Analysis of Harley Davidson

Customer Experience Management

Harley Davidson Case Study and SWOT Analysis

Effectiveness of Its Past Strategy : Presentation

Harley-Davidson Corporate Governance Strategy

Marketing Management: A Case Study of Harley Davidson