Harley-Davidson Corporate Governance Strategy
Added on 2019-10-31
18 Pages4639 Words403 Views
Running Head: Harley DavidsonHarley DavidsonCase Study
Harley Davidson1ContentsSummary of the case study..............................................................................................................2Strategic Position.............................................................................................................................2Harley-Davidson’s Corporate Governance......................................................................................3Strengths and weaknesses................................................................................................................3Strengths.......................................................................................................................................3Cult brand.................................................................................................................................3HOG.........................................................................................................................................3High customer pull...................................................................................................................4Loyal customer base.................................................................................................................4Customization...........................................................................................................................4Weaknesses..................................................................................................................................4High cost of exporting..............................................................................................................4Over dependence on the US market.........................................................................................4Limited suppliers......................................................................................................................5Opportunities and Threats................................................................................................................5Opportunity..................................................................................................................................5Asian and European markets....................................................................................................5Lower CC bikes........................................................................................................................5Women and young riders.........................................................................................................5
Harley Davidson2YouTube partnerships..............................................................................................................5Threats..........................................................................................................................................6Approach..................................................................................................................................6Substitutes................................................................................................................................6Strategic factors...............................................................................................................................6Increasing age of customers.........................................................................................................6Increasing number of substitutes..................................................................................................6Need more manufacturing units...................................................................................................6Recession.....................................................................................................................................6Core competencies...........................................................................................................................7Distinctive competency...................................................................................................................7Strategies to increase sales...............................................................................................................7Build manufacturing units............................................................................................................7Marketing focused on women and young riders..........................................................................8Academy to teach motorcycling..................................................................................................8Social Media................................................................................................................................8Focus on international markets....................................................................................................8Image of a bike rider........................................................................................................................8Impact of competition......................................................................................................................9Loyal Customers..............................................................................................................................9
Harley Davidson3Image marketing..........................................................................................................................9Customer relationship management.............................................................................................9Product differentiation.................................................................................................................9Impact of changing demographics...................................................................................................9References:....................................................................................................................................11
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